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Posted on July 4, 2008October 12, 2008 by Michael Krakovskiy

Walmart’s New Logo

Walmart is changing its logo.

From this:

To this:

MSN wonders out loud: “What does Wal-Mart’s new logo mean?”

“”(The new sunburst) looks organic. My sense is they are trying to say, ‘we’re an eco-aware company,'” says Marty Neumeier, president of Neutron, a branding firm in San Francisco.”

This is the same school of thought in which a train disappearing in a tunnel symbolizes travel.

It’s abundantly clear what the source of inspiration of this logo’s designers was: this passage from Kurt Vonnegut’s classic “Breakfast of Champions”

“To give an idea of the maturity of my illustrations for this book, here is my picture of an asshole: ”

To quote two other modern classics:

“It means “grease your little cornholes”“

CategoriesJapan and Japanophilia TagsBreakfast of Champions, Economy of the United States, Kurt Vonnegut, Logo, Marty Neumeier, Neutron, President, San Francisco, Software engineering, Television in the United States, Wal-Mart, Walmart

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