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  • Michael Krakovskiy 3:39 am on October 10, 2008 Permalink | Reply
    Tags: , , , , , elementary-school teacher, Idea, idea collectors Chip, Made to Stick, Mind, Nobel Prize-winning scientist, , simulation, ,   

    Made to Stick: Why Some Ideas Survive and Others Die 

    Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

    Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

    In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

    Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

     
  • Michael Krakovskiy 4:04 am on September 30, 2008 Permalink | Reply
    Tags: , Comic strip, , , , Imagination, , , Mind, , Slow Wave Production Cartoonist, Sublime   

    The Night of Your Life: A Slow Wave Production 

    Cartoonist Jesse Reklaw turns the dreams of strangers into the most insightful, humorous, and clever four-panel comic strips you have ever read in The Night of Your Life. This hardcover volume captures the sublime pleasure of tumbling through the freewheeling narrative of our sleeping lives. Each strip is an adaptation of the many dreams submitted to Reklaw from all over the world, every one a unique and compelling journey into a landscape to which we all travel. The Night of Your Life is a testament to the ability of comics to illuminate the corridors of the imagination with wit, sincerity, and joy.

     
  • Michael Krakovskiy 5:19 am on July 28, 2008 Permalink | Reply
    Tags: , , Emotions, , , , , Mind, Philosophy of love, Positive psychology,   

    It’s All Too Much: An Easy Plan for Living a Richer Life with Less Stuff 

    When Peter Walsh, organizational guru of TLC’s hit show Clean Sweep and a regular contributor to The Oprah Winfrey Show, appeared on national television shows and told people how they could reclaim their lives from the suffocating burden of their clutter, the response was overwhelming. People flooded Peter’s website (www.peterwalshdesign.com) with success stories about how his book had changed their lives.

    Peter’s unique approach helped people everywhere learn to let go of the emotional and psychological clutter that was literally and figuratively choking the life out of their homes.

    With his good humor and reassuring advice, Peter shows you how to face the really big question: What is the vision for the life you want to live? He then offers simple techniques and a step-by-step plan to assess the state of your home, prioritize your possessions, and let go of the clutter you have been holding on to that has kept you from living the life you imagine. The result is freed-up space, less stress, and more energy for living a happier, richer life every day.

     
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