“If You Paid Attention, You’d be Worried Too” or Finit Finis Finish Omnious Omnium Shmomnious
The very special 47-50th Street/Rockefeller Center station has some very strange advertisements posted in the decrepit old clock boxes. You know, the ones overhead, the ones to which nobody pays attention too because the clocks are usually way off?
For some reason I thought that the ads that I’ve seen for a long time were cigarette ads. But recently I looked at them a little bit more carefully and realized that something was odd. The ads show a sunset over the forest and a flock of birds in the air. The caption says “Omnium Finis Imminet”. Huh. Hello conspiracy theories.
Well, my crappy knowledge of Latin tells me that “omnium” means “all”, “finis” means “end” and “imminet” since it sounds just like “imminent” means “is coming”.
Apparently graffiti with this nice apocalyptic message has been popping up in other places. On the other hand, this is not graffiti, is it? At the very best this is a well executed hack.
Come Monday (well, if the end of the world is not going to happen before then) I am totally giving a call to Gannett Transit (formerly New York Subways Advertising Co) at (212) 297-6400 to figure out what’s up with this.
I called Gannett Transit just to be kicked to voicemail, but it looks like the ad is legit. I’ve seen a whole bunch in West 4th Station and comments are rolling in about TV spots too. As commenters pinted out this is probably a “guessing game” ad for the new War of the Worlds movie or some stupid Sci-fi Channel movie or series. Well, at least nobody seems to be paying attention to the ads. None of the people I asked were able to recall what it was about.
Well, at least it seems that my humble blog ranks high in the very sparse search results for “omnium finis imminet”, “omnium finis imminent” and the other creative ways to spell this slogan, so hopefully I’ll gain some readers along the way.
Now, if this were an ad for Darren Aronofsky’s Flicker, that would be way cool. But I am not even sure that he is filming it at all.
Wow, it looks like New York Times fact checkers are in hot water as the reporters totally pulled this out of their butts (or read on this in my blog as it was the top result on Google for a while) :
“The advertisements portray a flock of birds against an angry red sky, with a single phrase: Omnium Finis Imminet, Latin for The End of All Things Is Near. The advertisements, for Steven Spielberg’s movie version of H. G. Wells’s “War of the Worlds,” cost about $50,000. The film is to open in July.”
They did post a correction later on. Here’s the full ad from a recent Scientific American that my wife brought me today.
Note the Photoshop lens flare and the horrible font. Looks like their art director is about as competent as their marketing director. The letter “T” is probably made to look like the Orange County Choppers dagger logo to capitalize on the popularity of that show.
He heh, the show seems to have a stupid “X-Files” marries “Millennium” premise. The end of the world is approaching, and investigators are a physicist instead of Scully and a nun instead of Mulder. That’s some sexy and original stuff. Just get a bad 80s rock ballad for a theme song and all the geeks mourning Star Trek will flock to see this.