Tag: USD

Posted on

The Martha and the other Jamie.

I was watching The Apprentice: Martha Stewart and noticed that The Martha has a pretty nice espresso setup in her kitchen. There’s a two-group commercial machine, not a La Marzocco Linea (wow, you can pick one up at Amazon these days) or Synesso Cyncra, but still a pretty serious piece of machinery. There’s a commercial grinder that I can’t identify, as well as smaller grinder, probably for decaf, that looks like a $500 Pasquini Moka.

Jamie Oliver, on the other hand, used to have a cool looking, but crummy FrancisFrancis! machine. Luckily, unlike with espresso machines, you don’t need a very expensive knife to do food prep like a pro. Jamie, for instance uses a decent, but inexpensive Twin Signature chef’s knife. He uses a few other knives, but the exat brands and models are a subject of heated discussion

Ad:
I recently purchased a J.A. Henckels 8 inch chef’s knife, and I could not be more pleased with it.

Culinary Institute of America publishes this classic knife-fu book. A must have.

Martha Stewart’s Hors d’Oeuvres Handbook: I (well, actually my wife) learned about edamame from this book. Fanseee.

Edamame. The best snack ever.

Posted on

The Taste of the Old New Coke

Let me start with one of my favorite quotes from The Matrix:

“Tank: Here you go, buddy; “Breakfast of Champions.”
Mouse: If you close your eyes, it almost feels like you’re eating runny eggs.
Apoc: Yeah, or a bowl of snot.
Mouse: Do you know what it really reminds me of? Tasty Wheat. Did you ever eat Tasty Wheat?
Switch: No, but technically, neither did you.
Mouse: That’s exactly my point. Exactly. Because you have to wonder: how do the machines know what Tasty Wheat tasted like? Maybe they got it wrong. Maybe what I think Tasty Wheat tasted like actually tasted like oatmeal, or tuna fish. That makes you wonder about a lot of things. You take chicken, for example: maybe they couldn’t figure out what to make chicken taste like, which is why chicken tastes like everything.”

There are certain things that you should really taste at least once, but are usually hard to get a hold of to taste, like let’s say top quality caviar, or kobe beef, Peter Luger’s steaks . Other things, like oysters, haggis, Gray Papaya and Nathans hot dogs, high quality sashimi and other notable foods, that might be hard to obtain everywhere, but are still more or less affordable. There are whole lists of “things to try at least once” out there.

Then there’s a category of items that were eaten in the olden times, but are not considered acceptable food anymore: whale meat, horse meat and other intelligent and/or exotic animal meats. I’ve had whale steaks back in the day, whale meat was widely available in the Soviet Union, as well as horse sausage. Since I ate a lot of hot dogs , I am sure I had my share of cats, dogs and pigeons.

And of course, there are commercial drinks with formulations that are not made anymore. The first Coca Cola (the one with cocaine), Starbucks Tazo Blended Drinks, Incredibly and Sharkleberry Fin Kool-aid (as well as many other discontinued flavors.)

I was always especially interested in one soft drink that I never got a chance to taste: the “New Coke.” The myth-shrouded beverage seemed to be out of reach for me, until thanks to the twin wonders that are packrats and eBay, I got my own unopened can or genuine New Coke. That’s a reason for the new installment of Gastronomic Adventures, of course.

I chilled the $10+shipping can of soda and photographed it in all its glory. Look, just look at it!

I was expecting the can, that is at least 13 years old (in 1992 New Coke was renamed Coke II) to be completely devoid of carbonation. I was ready for a foul smell, discolored soda, etc. To my surprise, the carbonation was mostly normal and the coke smelled just fine.

I kind of knew what to expect — in theory New Coke has the same formulation as Diet Coke, except with sugar instead of aspartame, and should taste similarly to Diet Coke With Splenda. I knew that New Coke was supposed to be sweeter than Coca Cola Classic.

Of course, taste tests are a tricky thing. I am pretty sure I would have a lot of trouble telling Pepsi from Coke from Mexican Coke (the one in glass bottles and sweetened with cane sugar) from Diet Coke (if it’s with ice).

In any case, decade old New Coke _did_ taste a bit like Diet Coke With Splenda. It was not as sweet as I expected, and had that weird little aftertaste that I always associated with the Splenda Coke. I think in Diet Coke it’s masked by the aspartame and in Classic by higher acidity.

I seem to have not suffered any stomach upset or anything of that matter. Upsettingly I did not acquire any noticeable superpowers, except the ability to say that I’ve tasted the New Coke.

P.S. Does anybody know how to obtain some surströmming online or in New York?

P.P.S. I Know about hufu. I think it’s a hoax.

Posted on

The Naked Barrista

I haven’t written about one of my very expensive but ultimately rewarding hobbies for a while, so I will try to correct this. You see, I like espresso and espresso based drinks. One of these days I’ll write a long post about everything that I ever learned about making them, but for now, here’s a short progress report.

There are hundreds of cooking shows these days. Even the British, famous for their indigestible cuisine, field two awesome shows: The Naked Chef and Ramsay’s Kitchen Nightmares. All of a sudden, London is referred to “City of Chefs.” In any case, I am sure that both Jamie Oliver and Gordon Ramsay prepare very tasty meals in their restaurants. But I am also pretty sure that if you order an espresso or a cappuccino there, you’ll get the undrinkable crud. Jamie Oliver, for instance has a FrancisFrancis! – a beautifully designed, but highly mediocre espresso machine in his home kitchen. Would one show about coffee and coffee training for celebrity chefs and their restaurant staff be too much to ask for?

As my financial means increased, I’ve progressed through a series of espresso machines. For a year or so I’ve been a proud owner of a Reneka Techno. It’s a common choice amongst espresso enthusiasts who always wanted a La Marzocco machine, but finally gave up, as new ones cost too much (around 6K) and used ones are hard to come by and troublesome. The scarcity of used La Marzocco machines is a mystery to me – Starbucks replaced almost all machines that it used to own with superautomatics of unknown to me make, reportedly forcing the closure of the US La Marzocco factory. Where did they all go?

Anyway, strange as it is, but a French company, not an Italian one is making a machine that mostly replicates a La Marzocco for home users. So, what separates this machine from hundreds of competing espresso makers?

Well, for starters it uses a rotary pump instead of the most common vibratory one. Rotary pumps give a steady pressure, unlike vibratory ones that provide the same pressure in a series of very rapid pulses. This is similar to analogue vs. digital sound, and just slightly less controversial, as the results are easier to compare. For the record, I like analog sound better too.

The second highly desirable feature is the separate high powered steam/water boilers. Add to that a digital temperature control circuit tunable to 1F and you got yourself a great machine. With this little bit of digital trickery you get in-boiler temperature stability that the bigger machines get through great size and painstaking adjustment. The temperature stability at the group (the coffee holder) is another question altogether, but it’s not bad there too.

Of course, to get all that you have to suffer some difficulties – like having a 220V outlet installed. This is not too difficult – you just need to have access to two 120V lines on a different phase and have your electrician put in a special circuit breaker. You also need a direct water connection, as rotary pump machines don’t have water tanks and need to take in water at water line pressure. This is not too difficult as well – you need to have your plumber to lead a flexible copper water line from the sink. If you install the machine near the sink, you can also tie the coffee machine’s drain into the sink drain. I am not as lucky – my machine drains into a big vase.

Here is my Reneka Techno with the side cover removed. You can see the pump as well as the badly placed pressure gauge. Pressure is adjustable, mine is set at about Schomer-recommended 8.5 bar.

A new trend in espresso shot-pulling is the so-called naked portafilters. Techno came with an extra portafilter, which I had modified at Home-Espresso.com for only $25. The idea is that you get to see the cream formation and flow of espresso though the filter bottom, noting the evenness of extraction. Also, crema touches fewer surfaces, ending up mostly in the cup.

I’ve ordered some coffee from Victorola, this is a shot of their Streamline Espresso. The crema looks a little light, but espresso did not taste sour at all. Is that the mysterious “tiger flecking“? I don’t know. In any case, this was a trial shot, I’ll keep playing with my new toy and new coffees from Victorola.

I am sad to announce my continuing suckage at the fine craft of latte art. Look and laugh at this misshapen rosetta. Ewww. Well, practice makes perfect.

Ad:
Serious espresso making requires serious reading. David Shomer’s book is a classic that must be read by every aspiring barrista. Espresso Coffee : The Science of Quality by Rinantonio Viani, Andrea Illy (yes, that Illy) is a sophisticated scientific and scholarly work about espresso. It’s expensive at seventy something dollars. But when you spend that much on coffee machines, coffee accessories and coffee, what’s 70-80 bucks more for a good book?

Posted on

Deadprogrammer Does Japan: Morning Set

Let’s face it, my week and a half trip to Japan was a major highlight of my miserable cubicle existence, and a major picture taking opportunity. In fact, it wore out my old camera. Still, I wrote up maybe a tenth of what I wanted to write about. Part III of the extensive posts still sits unfinished somewhere on my laptop. Writing long articles kind of wore me out, so I’ll try my hand at small Scobel-esque little bunny poop postlets focusing on tiny aspects of my Japanese experience.

Any good Japanese guidebook will tell you that food is very expensive in Japan with one major exception: morning sets. Morning set (I think it’s pronounced “morningu setu” or something like that) is a cheap breakfast menu. The average price is about 500 – 600 yen, or about $5. Paying for breakfast with a single silvery coin is rather cool.

As we all know, Japan is all about dainty stuff. Morning sets are chock full of kawaii. Your coffee is served in a nice cup, you get a cute little salad, a small scoop of potato salad, a croissant, a cup of yogurt with floating bits of fruit. Notice the cutest little stirrer-spoon.

Although Japanese-style morning set exist, Western ones are more popular. Me and my wife had this particular breakfast in a little French-themed cafe right near our hotel. There was Mozart piped in from the speakers, but friendly service was most un-French.

Here’s an American-style morning set. A tiny cute little omelet, a tiny cute little piece of bacon and the most manly toast. Morning set toast is super thick, reaching a few inches in cross section.

The interesting part is that Western-style morning sets are way more exotic and Japanese in nature than the traditional Japanese breakfast of rice, miso soup and fried fish. Beware of Western-style restaurants in Japan – they often suck, but definitely do not eat breakfast in hotel restaurants, but go for morning sets outside.

I added my photos with a Flickr tag “morningset“. Maybe the collection will grow.

Ad:
I thought about including a nice Japanese guidebook in this ad, but that’s boring. Katamari Damacy aka Katamari Damashii on the other hand is the most amazing weird Japanese video game. You control a tiny little alien who is rolling a ball called “katamari” around various settings. Objects stick to katamari, making it bigger and bigger, allowing you to pick up larger and larger objects. You’d be surprized at how addictive this is.

Wikipedia explains the meaning of the name: “Katamari means “clump”, Damashii is the rendaku form of tamashii (soul or spirit). Therefore, the whole phrase approximates to “clump spirit,” or, somewhat more loosely, “clump of soul.” It might also be considered a pun — dama means ball while shii can be translated as circumference, and the two kanji that form the name look nearly alike in a kind of visual alliteration.”

The objects that stick to katamari range from pencils and erasers, to takoyaki to giant squids and fishing boats. When I had my first ever takoyaki in Japan, all I could think about was this game.

Posted on

0% Content, 100% Lazyweb

I take pride in keeping my blog mostly lazyweb free, unlike some formerly awesome bloggers that I know. But mostly is mostly, I am not immune to the lure of letting my readers doing my research for me.

It looks to me like I can get a better deal than the one that my current hosting provider, Zipa.com is giving me. My monthly fee is only $10, but I get charged $1/gig for traffic over 10 gigs, $5 a month for shell access (that’s ridiculous) and $2 per month for an extra MySQL database. “Sweet Dreams” deal from Dreamhost looks like a pretty good alternative. Moving all my stuff is a bit of a hassle, so, before I move, any opinions?

Oh, also, my bank, Chase, is totally ripping me off percentage-wise. What do y’all think about ING Direct?

Um, also is anyone aware of a good deal on a Treo 650 with Verizon service (I already have a Verizon account, I hate them, but Verizon reception in NYC is better than any other carrier’s ).

[Update]
Thank you for all your responses. I decided to go with Dreamhost and ING Direct. If anyone knows about a good Verizon Treo deal, please let me know.

Posted on

Loop-de-Loop

Mayor Bloomberg spent 73 million wingwangs on his previous election campaign, already spent additional 23 mil on reelection and is rumored to be willing to go as high as 100. So basically the cost of New York City mayorship is about equivalent to a trip to the moon.

That much money could probably help a little bit in balancing NYC’s budget or go a long way in building a new kind of a spaceship (or a space elevator even), but maybe once you have that much money you might want to spend it on what gives you the greatest pleasure, and not the most useful application.

Speaking of circumlunar trips, if the 100 million private trip will ever happen, it will only be a second commercial trip around the Moon. In 1998 a Hughes satellite got stuck in a wrong orbit because the last stage of a Proton booster cut out too early. The insurers wrote it off (200 million, or two NYC mayorships) , but allowed Hughes engineers assisted by two former JPLers, Rex Ridenoure and Ed Belbruno, who came up with the idea, to try something unusual — a lunar swing-by using the satellite’s onboard propellant. They used a trick similar to the one that saved the stranded Apollo 13 astronauts, to bring the satellite through a few figure 8 loops around the Moon and settle it into correct geostationary orbit. Off the shelf software made by AGI was used to make calculations.

Here is a collection of press releases about the maneuver and here’s a diagram of one of the loops that I dug up in archive.org:

I actually have a mug from AGI proudly sitting on my desk. Every time I look at it I remember this story about some smart people and good software that saved a 200 million dollar satellite.

Posted on

Post-Soviet Penthouses, the Biggest Penthouses in the World

Recently, while shopping in a Russian bookstore I splurged (the damn things are $7 a pop) and picked up some Russian versions of American magazines – Forbes, Maxim and the like. Russian Maxim, although edgier: nipples are allowed, is not that much different from the American version. But Forbes, that’s a completely different story.

All the stories are filled with oligarch-related news, but the really interesting part is the advertisements. They seem to fall into three categories: multi-thousand dollar luxury watches, luxury watercraft and luxury housing. And holy crap, am I impressed by the luxury housing.

There’s this company, Donstroy, that specializes in super-luxury apartment buildings. They use architectural styles with pejorative names: neo-Stalinist and McMansion, but also Post-Modernism and what looks like neo-Constructivism to me.

I, for one, like Stalinist architecture and think that Triumph Palace looks pretty hot, even though it’s just a usual riff on the Municipal Building in New York that is so common in Moscow (I will write a separate article about this phenomenon later).

Unless that spire is a mooring mast for personal Zeppelins, Triumph Palace is not the most impressive building in Moscow. What really blew me away, was the Crimson Sails complex that absolutely exudes architectural hubris. It features 10 foot plus ceilings, floor-to-ceiling windows, some floors with only two apartments each, yacht club with a real lighthouse, over the top gym, three saunas and three Turkish baths, Austrian low temperature baths (which I had no idea existed), regulation bowling, tennis center, a water park, an apple garden, an Alpine garden (I had to look up what that is), and an and most importantly, walkways that let you get around the complex without exiting to the street level. If I had that much money in Russia, I’d be afraid to go out in the street too. Besides, if I lived there, why would I want to?

But the 18,298.5 square foot 3 floor penthouse called “Cesar” in Crimson Sails is what really changed my preception of reality in architecture. A living room with 26 foot ceilings. Personal elevator. Ginormous terrace with two rotundas and a pool, panoramic views of Moscow to kill (or die) for. Plus – that thing on the top is a helicopter pad. Rupert, eat your heart out.

Posted on

There are Always Leaks

There are those movies that keep you actively thinking about them for days and weeks after you see them. Primer, which I watched with my wife yesterday is one of those. If you are one of those who are afraid of “spoilers” – this is your warning, although I believe it’s really impossible to create a “spoiler” for this movie. You’ll watch it once, twice, three times, then with director’s commentaries, then read the entire message board and still will not be able to figure it out entirely.

Primer is a story about time travel paradoxes, but not really. It’s about innovation, competition, trust and inability to see the entire picture.

Without the science fiction element, the movie is about garage innovators. The core of innovative group is almost always two people. Sometimes it starts out with more people, but then boils down to two. Jobs and Wozniak, Hewlett and Packard, Gates and Allen. You need to have your John and your Paul, George and Ringo are not that important. So you have these two people who together are destined to create great things. Can they trust each other? Would they do screw each other over?

We know for a fact that the alpha geeks are often ruthless. Steve Jobs gets a design job from Atari, gives it to Steve Wozniak, promising 50/50 spilt, and after Woz delivers the work gives him $300 while pocketing a few grand, saying that the fee was $600? When Apple becomes a success he deserts Wozniak. Then gets forced out himself. Then he majorly screws over founders of Pixar. Then takes back Apple. Typical preppy high school drama, except with higher stakes. And realize this – he does all that instead of enjoying his money and free time.

Anyway, the movie has two protagonists, Abe and Aaron, engineers talented like Woz and a bit less ruthless than Jobs. Abe creates a time machine that can use to travel back in time to the moment when the machine is powered up for the first time and then explains its use to his friend. That opens endless possibilities for them: make money in the stock market, prevent bad stuff from happening. Which they do for a while, but then their competitive instincts kick in. Can you really trust your partner not to go into the past and put you out of commission?

Worse of all — if you go back in time and then prevent your second self from entering the time machine all of a sudden there are two of you. The biblical names of the characters are significant in this context – Abraham – the “Father of Many” and Aaron – the “Bearer of Martyrs”. They become involved and a four-dimensional battle for control with each other and their paradox-born doppelgangers. “Failsafe machines” — extra time boxes set up in hidden locations that allow for extra “entry points” or “save points” become important weapons in this game. Can you really trust yoursef becomes the real question.

Abe and Aaron are competitive and very, very smart. They create a crazily complicated situation, with time machines, time machines inside time machines, doubles that have all recorded audio track of the timeline provided to them by future selves, extra timelines and resets via failsafe machines. “Are you hungry? I haven’t eaten since later this afternoon” sounds absolutely normal in the context.

A similar, buth much less complicated situation transpired in Stanislaw Lem’s 7th voyage of the Star Diaries of Ijon Tichy..

That sci-fi story went like this: Ijon’s rocketship ends up in a “space storm” with a broken rudder. Fixing a rudder is a two person job, but luckily the space storm brings together Ijons from different times. All he really needs to do is put on a space suit, wait for a later him wearing a space suit to appear, cooperate and fix the rudder. Instead he ends up arguing with his future and past selves, hitting and being hit by them and eating his own supplies of chocolate. Here’s a quote from what seems to be a full text of the story that somebody probably illegally posted on the web:

“I came to, sitting on the floor of the bathroom; someone was banging on the door. I began to attend to my bruises and bumps, but he kept pounding away; it turned out to be the Wednesday me. After a while I showed him my battered head, he went with the Thursday me for the tools, then there was a lot of running around and yanking off of spacesuits, this too in one way or another I managed to live through, and on Saturday morning crawled under the bed to see if there wasn’t some chocolate left in the suitcase. Someone started pulling at my foot as I ate the last bar, which I’d found underneath the shirts; I no longer knew just who this was, but hit him over the head any how, pulled the spacesuit off him and was going to put it on–when the rocket fell into the next vortex.

When I regained consciousness, the cabin was packed with people. There was barely elbowroom. As it turned out, they were all of them me, from different days, weeks, months, and one–so he said–was even from the following year. There were plenty with bruises and black eyes, and five among those present had on spacesuits. But instead of immediately going out through the hatch and repairing the damage, they began to quarrel, argue, bicker and debate. The problem was, who had hit whom, and when. The situation was complicated by the fact that there now had appeared morning me’s and afternoon me’s–I feared that if things went on like this, I would soon be broken into minutes and seconds–and then too, the majority of the me’s present were lying like mad, so that to this day I’m not altogether sure whom I hit and who hit me when that whole business took place, triangularly, between the Thursday, the Friday and the Wednesday me’s, all of whom I was in turn. My impression is that because I had lied to the Friday me, pretending to be the Sunday me, I ended up with one blow more than I should have, going by the calendar. But I would prefer not to dwell any longer on these unpleasant memories; a man who for an entire week does nothing but hit himself over the head has little reason to be proud.”

One other main themes of the movie is the inability to know certain things no matter how smart you are. Too many things are open to too many interpretations. The geeks on the web are obsessively putting together timelines, diagrams and theories of what really went on. I don’t even think that the author of the screenplay completely understands the whole sequence of events. And he directed and played in the film! How many timelines are there? How many Abes and Aarons? What do they mean by “recycling” the machines? What the hell happened with Tom Granger?

There is also an interesting recursive theme in the movie: cheapness. The actor/director/screenwriter, shooting on what is described as $7000 budget and making it look very good, has done some ingenious things. So do the inventor in the movie – he keeps his day job instead of throwing it away to follow the dream, too cheap to have a steak for lunch, and even at some point he cuts copper tubing needed for the project out of a refrigerator. I don’t know if building a time machine is that much more difficult than making such an awesome movie on a 7K budget.

By the way, if you are looking for hints about the movie, the commentary track on the DVD is a pretty horrible place to start. It’s full of jems like “That sound effect – yeah [background laugh] – that was George Forman Grill”.

All I know, is that I want an Emiba Devices t-shirt. And a garage.

Posted on

How the Starbucks Siren Became Less Naughty

[update] Starbucks logo changes again.

You are probably here because you looked closely at the Starbucks logo and were a little confused about what is depicted on it. Is it a mermaid? What are those things that she is holding up with her hands? Wasn’t the logo different before? What’s the history of it?

I asked those questions myself and did a little bit of digging. My research started with a book that I had, called A Dictionary of Symbols by J.E. Cirlot. In it there was a chapter about Sirens.

Basically, from what I gathered from different sources, including that book, there is a lot of confusion between the different mythological half-women. Typically they are called Sirens – both the half-bird/half-woman and the half-fish/half-woman varieties. The fish type are usually called Mermaids. Both types according to the ancient Greeks were in the business of seducing mariners with songs and promises of sex and then killing them, but Hans Christian Andersen and Disney mostly made everybody forget that.

The whole sex-symbol status of mermaids hinges on the question which part is “woman” – upper or lower. “The other type of mermaid” that hapless Fry was referring to would have problems attracting suitors, of course. And how do you do it with the normal type?

Wise mythologists came up with the answer, of course. And the answer is a two-tailed mermaid sometimes called a Melusine.

The book had an old engraving of a two-tailed mermaid. It reminded me of the Starbucks Siren, but back then I did not realize that the original Starbucks logo had a slightly altered version of that engraving in the original brown cigar band-shaped logo.

Notice that the graphic designer removed the belly button, the unattractive shading around the bulging tummy of the 15th century siren and merged the tail-legs to remove the suggestion of naughty bits. The logo Siren also smiles a little while its 15th century doppelganger is looking rather grim. Other than that it’s clear that this is exactly the image that he or she was using.

According to uspto.gov “[Starbucks] mark consists of the wording “Starbucks Coffee” in a circular seal with two stars, and the design of a siren (a two-tailed mermaid) wearing a crown”.

Here’s the “cigar band” logo from which I took the image above. The original hippie Starbucks owners did not sell espresso drinks, but mostly sold coffee beans, tea and spices. Today Starbucks sells liquor and ice cream, but no spices if you don’t count the cinnamon gum and the stuff on the condiment table.

The next, more familiar green iteration of the logo has a more attractive stylized siren. The chest is hidden, but the belly button is still there.

Here is the current logo. They cropped the siren image so that only a hint of the tails is visible. I asked hourly partners at Starbucks and friends, and none of them could figure out what those things to the side of Siren’s head were.

Lately I’ve stopped seeing pictures of the Siren on Starbucks mugs – they seem to favor just the word “Starbucks”. I also started seeing the new type of the siren as part of store decoration and on coffee packaging. She only has one tail. I guess the family-unfriendly image of a fish-woman spreading her tails is on its way out.

[update] Here’s a picture of the new siren:

The brown Siren logo can still be found on merchandize sold at the original Pike Place Market Starbucks in Seattle. The logo is altered though – instead of a “cigar band” design it uses just a circle logo. Cigar band logo mugs and coffee jars can still be found on eBay for upwards of $50 per mug and $200 per coffee jar. I am still looking for anything bearing an “Il Giornale” (a company founded byHoward Schultz that later ended up buying out Starbucks with the help of none other than Bill Gates Sr.) logo.

[Update]
Dear Boing Boing readers – you might enjoy other sections of this blog such as Gastronomic Adventures and 100 Views of the Empire State Building.

[Update]
I was alerted to another article that explores the Siren’s symbolism. I haven’t used it in my research, but it is very thorough.

[Update] The whole logo history is described pretty well in Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time. The book is full of other Starbucks trivia: if I remember correctly, it states that Howard Schultz is a close friend of Yanni.

[Update]

I received some information from Doug Fast, the designer behind the green logo. He also graciously sent me some rare examples of the logo, for which I am extremely thankful.

“I am the guy who designed the green SBUX logo. The original brown SBUX logo was designed in 1971 by my employer before I started working for him in January 1974. ( I still work there as a designer) The design company was then called Heckler/ Bowker, here in Seattle. Bowker (the company copy writer) was one of the three original founders of SBUX and left Heckler/ Bowker in 1984 to take on SBUX full time. (there were 5-6 stores at that time) The other two founders were; Jerry Baldwin and Zev Siegal. Heckler/Bowker came up with the Starbucks name and Heckler came up with the first (brown) logo. The other name strongly suggested was Pequod, but lost out to Starbucks.

The original SBUX store was NOT in the Public Market or in the Arcade as people think. It was at the corner of Western Avenue & Virginia, just north, across the street from the Public Market at the foot of the steep hill going up to 1st Avenue, and opened it’s doors in March 1971. I have a photo of it and also a drawing of it that was on an SBUX Christmas card from 1977.

The first retail Starbucks coffee drink concept store was originally called Il Giornale, and located on 4th Avenue in downtown Seattle. There was only one of these stores ever. I designed the logo for that in 1985-86, plus the coffee bag packaging, and still have the stationary, bags, and cup designs in my sample file. Howard Schultz was still an employee of SBUX at that time, not the owner, as I’ve seen said in previous blog info. here.

The reason only ONE Il Giornale store ever existed was because of the purchase of SBUX by Howard and his investers, and because the SBUX name and logo had so much capital already, they changed Il Giornale back to SBUX and wanted a more reproducable SBUX design, to go national.

I did the green “full siren” logo with a stronger, simpler, read for reproduction. The SBUX type was HAND DRAWN and based on the typeface, Franklin Gothic (this was pre-computer, folks) and had to be drawn so it bent well, around the circle. We submitted the logo to Howard, one with a red color and one in a green color. He picked the green color option.

In 1992 we had to blow up the siren to eliminate the spread, so called suggestive tails, so that’s the version you see today.

I still have most of the original concept work for the creation of this logo in one of my big sketchbooks. To me at the time, it was just another logo job to do. Who would have thought I’d be sick of seeing it all over the place. It isn’t one of my best logos.”

Original stores from the old coffee bag:

The original “cigar band” logo:

Il Giornale logo:

Green “bellybutton” logo

One of the newer coffee bags that reimagines the siren:

New “cigar band” logo with covered up nipples and cleaner lines:

New plastic stirrer / plug in the shape of the siren:

Old logo at one of the first (from what I hear it’s not the “original” location) stores at the Pike Market in Seattle

original-starbucs-logo

starbucks-pike-market

Did reading this article inspire you to write a poem about Starbucks? You can use Rhymebuster, the algorithmic rap generator. Turns out a lot of things rhyme with Starbucks (other than sucks).


Posted on

So, How My Day Went, You Ask?

I spend a miserable morning working with Microsoft Sharepoint. A “smart quote” in a code sample from a KB article really chocolate-flavored my morning. Flavored it so much that I just had to send a profanity laced (virtually every sentence), but informative email to the MSDN keepers.

The funny thing about MS though is that interestingly enough they read and reply to feedback rather quickly. Just watch this: there will be a reply in my comments from Scoble in a day or two. Apple, Google, as well as the company where I work don’t really dedicate many people to answering customer complaints. Especially publicly. Yep, MS is funny that way – they even have real, live people looking at those crash error reports. And I hear that the suggestions and general emails get read and answered quicker than one might expect.

There’s even a link to “Request a Microsoft Executive to speak at events and functions” (notice capitalization), but sadly it does not work in Firefox. Too bad – I was gonna request that Ballmer give me and my co-workers a “Developers! Developers! Developers!” pep talk over lunch tomorrow.

Actually, here’s a little known fact for ya – if you write to One Microsoft Way and ask for Gates’ or Ballmer’s autograph, they’ll send you an Autopen-signed photo. I obtained Gates’ photo like this once, but I used it up as a birthday card for a Microsoft-loathing friend. I wonder if this trick will work on distinguished engineers past and present. I’d totally want Dave Cutler’s autograph.

In the evening I decided to go and replace my phone featured in this quaint still life from my cube’s desk. I mostly use the slide rule for pointing at the screen, poking my co-workers who having agreed to go out to lunch insist on sending one more email and drawing straight lines. I even learned how to do simple multiplication on it.

Being one of those people who insist on getting burned on new technology and then feeling resentful (thank you, Acer for making your first Tablet PC with a 256 meg ram limit and you, Microsoft developers, for using memory-hungry Win XP for the tablet’s OS) I finally decided that maybe it’s a good time to forgive Handspring for the disappointment that was the original Visor Phone. Oh, that stupid thing. It only worked when I didn’t need it and crashed whenever I did. Bulky, ugly, nasty thing. After one more crash/memory loss I sold off my Treo and my Visor phone and started using a different kind of PDA. I just shudder when I remember how Jeff Hawkins arrogantly told everyone that handheld users should mould themselves into using stupid graffiti script instead of giving us good thumb keyboards like smart people at RIM.

Well, I thought I’d get a Treo 650. I need something to type in on the train. The keyboard is not very comfortable compared to Blackberry or Danger (which design I like a lot more). But once again it’s the choice of better design vs an OS which is easier to develop for. Sadly I choose the latter way too frequently.

Also, in New York you can either pick a cellphone company that has better prices, phones and customer service or you can pick one that has good reception. Yes, everything about Verizon sucks. But they have so many damn tower that even though you get shafted on everything else, at least you get a phone that works better than others. You can actually send or receive a call in most places, even in some shallow subway stations.

Unfortunately it turned out that they want $25 extra per month for 10 megs of data, and in conjunction with a 2 year contract and $400 phone this just did not look like a good deal to me, so I passed. I guess I a destined to live with a bricky ol’ phone that is only good for making phone calls. Sadly it looks like to get better PDA features cheaper I’d need to sacrifice Verizon’s good reception.

Then I spent 3 hours this evening cleaning out spyware from a friend’s computer. I failed miserably – Adaware, Microsoft Antispyware Tool and Search & Destroy could not clean out all the crap even on multiple passes. Looks like I’ll have to reinstall.