Tag: Sony

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Sorny

[3F11] Scenes from the Class Struggle in Springfield

Homer: [gasps] Look at these low, low prices on famous brand-name electronics!
Bart: Don’t be a sap, Dad. These are just crappy knock-offs.
Homer: Pfft. I know a genuine Panaphonics when I see it. And look, there’s Magnetbox and Sorny.

People often ask me why I refuse to buy Sony products. Indeed, I boycott Sony, and I am not the one to hold a grudge against evil multinational corporations. The level of incompetence on the high levels of Sony’s management disgusts me.

I used to be inspired by the story of Masaru Ibuka and Akio Morita starting a company in bombed Tokyo, and growing it from a radio repair shop into a giant corporation. I loved my Walkman, and thoroughly enjoyed the Playstation. I used to buy Sony Trinitron monitors which were brighter and sharper than the competition, but had visible horisontal lines formed by support wires made out of tungsten.

Over they years I felt that the quality of Sony products declined, while the company stopped to innovate and instead began to rely on brute force. They mostly missed the MP3 revolution. Instead they started to figh format wars.

The MiniDisk, the Memory Stick, Blu Ray: Sony would stop at nothing to control the format. They won with the CD and Blu Ray, lost with Betamax and just about everything else. None of these formats made me want to buy Sony products, and I’m very grateful that I don’t have to.

Sony would not stop at what’s legal – they even resorted to hacking their users’ computers – some Sony CDs installed rootkits on Windows machines in the name of copy protection! This is equivalent to breaking into your apartment just to make sure that you haven’t stole anything.

Normaly Hanlon’s Law is in effect, but I highly doubdt that things like these are benign byproducts of Sony being a large corporation. It seems like lawyers are doing a lot of thinking at Sony, and they aren’t thinking about winning people over.

Instead of trying to make their technology cooler, Sony through its lawyers started sending cease and desist letters to people who did things like making handmade iPod cases or toy racing cars out of outmoded Walkmen (I can’t find the original article mentioning the lawsuit about the racecars, but I remember reading it).

Then came the last drop. My wife runs a website about pipe organ event that she coded herself. She included an Amazon store that randomly showed different music-related items – it was a proprietory piece of software over which she had a rather limited control.

Sony employs a company called Net Enforcer that sends out DMCA takedown notices whenever they think they see any unauthorized “retailers” selling Sony products. My wife’s store’s algorithm used to include some Sony products sold by Amazon. Rather than dealing with the offending items, Dreamhost simply took down the whole store and notified me.

NetEnforcers would have you believe that they are protecting Sony’s brand, not letting various riffraff sell Sony products. I had to spend a good deal of time trying to figure out how to fix my wife’s store and not include any Sony products. As a result I refuse to buy any Sony brand electronics. I’m pretty sure this is not what Akio Morita would approve of.

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Made to Stick: Why Some Ideas Survive and Others Die

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

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LibraryThing

When I attended a party thrown by Joel Spolsky at his apartment, I got to browse through his library. Joel’s library was somewhat bigger and better organized than mine, but with a significant overlap: on almost every shelf I encountered at least several books that I already had or had in my wishlist.

Keeping a large library is something that I feel a little guilty about. Living space is precious and books take up a lot of it. One of my livejournal friends told me that he does not keep more than a small bookshelf of books at home (although he reads more than I do). Once he’s done with a book he either sells it at Half Price Books or gives it to a friend or acquaintance.

So why do I keep all the books? Besides the obvious vanity: look how sophisticated and edjumacated I am, there are other, more subtle reasons. When I was little, my father had an even bigger library. It was a great: exploring hundreds of books right at home was a great joy. My bed was located right under a huge bookshelf – if I wanted some bedtime reading all I had to do was to stretch my hand.

Joel put it best that evening: he feels that if somebody would read all the books that he has read, that person would start thinking similarly. A library is a sort of a mind dump, a memex chain. It becomes a part of who you are. Giving my library up would be extremely difficult for me. Call it the collector’s instinct, a fetish – it does not matter. Some poor people just are attached to physical books.

One of the reasons I got a job at TV Guide was because at the time it purchased two most promising eBook companies, NuvoMedia and Softbook. It thought that the electronic revolution would finally happen and we’d be reading from small electronic tablets, like on Star Trek. I do love paper books, but the promise of instant gratification and the library in a chip that was promised to us so long ago was even more tempting.

Sadly, the two companies were deprived of resources and smothered. I still think that the tablet reader is in our near future, and the Sony eInk tablet is a step in the right direction, although I am so displeased with Sony for a number of reasons (about which I’ll rant some other time) that I refuse to buy any of their products. In any case, my former co-worker Martin Eberhard, the founder of NuvoMedia (maker of the more successful and practical RocketBook) is now building awesome electric cars. I really wish I had a chance to interact with him at TVG — I share his fascination with Tesla and world changing technologies.

Since the ebook revolution is not coming any time soon, I finally decided to do something about keeping my books organized and joined LibraryThing. LibraryThing is a great online tool that allows you to create a catalog of your books by either typing in an ISBN number or book title. The interface is super usable. To make cataloging even faster I dug out my good ‘ol CueCat that I “declawed” back in the day. Seeing how crappy it was, I broke down and bought a real usb laser barcode scanner off eBay. It works like a charm – there’s a rotating laser inside and everything. Indeed, you get what you pay for.

I simply scan the barcode (if there’s one) or type in the title, add a tag that contains a shelf number – and that’s it. Now if I need to find a book I can simply search for it and find out which shelf it’s on. I don’t really need a more exact location. So far I’ve entered about 250 books. This covers the kitchen, bathroom and a couple of shelves in the living room. Altogether I have 2 Ikea Billys in the living room, 2 in one bedroom and 3 in another. In my estimation there should be at least 2000 books in my library, although a friend of mine thinks that it’s more like 1000. We’ll see who’s right once I’ll finish the catalog. My friend estimated (conservatively) that I spent about $5 per book, so my books must have cost me $5-10K. I feel kind of like Carrie from Sex and the City who had about $40K worth of Blahniks in her closet.

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WML: Dude, I Am Getting a Dell

Guess what? This post is going to be about microcomputers. PCs.

I never owned a computer in the Soviet times. Not even a programmable calculator. I did have access to some old Wang clones called Iskra (Spark) in an after school program, played with a programmable calculator of a neighbour, played games on a frien’d PC, played games at my father’s friend’ work computer ( also PC), paid to play games on Sinclare computers that some enterprising people set up as a pay-per-play arcade, etc. Oh, I still remember the horror in the eyes of my teacher when I found a set of programs that calculated the level of contamination from a nuclear blast given the input of wind speed, bomb yeild and some other variables. Those Iskras were donated from the Red Navy.

In the US, my father purchased a 386 for a humongous sum of $1300. It was put together in some computer shop on avenue U. That was in 1993 or 1992, I think. Since then, I’ve been upgrading my computer on the average once every three years. I think In all, I went through 3 cases, 6 motherboards and 2 monitors (not counting my wife’s computer). I never owned a brand name computer. After the second computer I’ve learned that I could be putting together myself.

It seemed like a good idea at the time, putting together my own stuff. What could be simpler? Pop in a motherboard, a videocard, a modem, some ram, some hard drives — and you’ve got a box!

I’ve become thoroughly familiar with what cuts from a ragged computer case feel like. I’ve learned how hard it is to be without the Internet when your computer is in pieces on the ground (and a driver needed to make the new hardware run is on the Internet, of course). There are very few types of flashable hardware that I did not have to flash. I accumilated a huge collection of computer screws, cables, cards and thermal processor grease.

The questions that went through my mind were:
Why are jumpers so tiny? (these days they have jumpers with little tails that can be taken out with just fingers)

Why ide cables are so hard to deal with? (there are rounded cables available now)

Why it’s so hard to find 0th pin on the hard drive connector? (newer ide cables come with a little peg that doesn’t allow it to be put in the wrong way)

Which idiot came up with PS2 plugs? (one word – USB , well, ok, three words).

And most importantly: WHY ALMOST NO PIECE OF HARDWARE, PORT OR CABLE COME WITH A LABEL THAT WOULD CARRY MANUFACTURER’S NAME AND A MODEL NUMBER????????????????????

This is all slowly changing, of course, but the much bigger problem of minor factory defects and incompatibilities between chipsets still plague individually bought components.

My last self-put together box – a dual processor PIII 1000 sucks ass. I could not get a single AGP video card to work with it. An IDE raid controller that worked ok on my previous motherboard wold cause all OS to crash. And finally, two little pegs that held the cooler on the processor broke, and I can’t keep PIIIs from overheating.

I’d like to say, that after I’ve removed the raid card and put in a PCI video card, the system ran extremely steady for a year. Now it’s time to think about the future of my computers.

So my resolution is this:

1) Throw out the crappy dual processor motherboard and the crappy coolers. Buy a nice cheap and super steady single processor PIII motherboard + a stock Intel coolers and turn that computer into a file server. Four 120 Gig 5400 RPM drives (I don’t need the speed, and those drives run much cooler) should do the trick. The case of that computer is very nice and cool looking (it’s a square. It looks like this:

Maybe I’ll even make the drives removable, but so far all removable racks that I’ve tried sucked ass.

2) Buy a nice Dell workstation. That will be used for image manipulation and coding.

3) Buy a big ass LCD monitor (or maybe one of those Sony 27″ CRT monitors) for use with the workstation.

4) Buy a tablet pc for myself and a laptop for my wife.

5) Donate or sell on eBay all the crappy hardware still sitting in my drawers.

I think all the money I saved this year on rent should easily buy me this hardware.