Cognitive Filtering and Bayesian RSS

I hope one thing from the future will become popular in 2009: cognitive filtering. If the Internet was Dr. Dorian from the hit tv show “Scrubs”, I would be Dr. Cox with his list of things he cares very little about.

I got this idea from a science fiction book. In John C. Wright’s Golden Age Trilogy the singularity happened and people can upgrade and back up their wetware in any way they can afford. They still had the same problem that Henry Kuttner described in his short story “Year Day” – an overbearing amount of very innovative ads that masquerade as information and other spam. The trick in Golden Age was cognitive filtering: configurable software that removed any manifestations of anything an owner considered unpleasant: ads, sounds, pictures, symbols, and even people.

I like Twitter, and I like Robert Scoble. But I am tired of Robert’s relentless posts about friendfeed (sometimes I’m not even sure if he works with me at Fast Company or at friendfeed). Filtering this out would not be too hard – I could just ignore any post that has “friendfeed” in it. In fact, a Bayesian filter for Google reader, Facebook, and Twitter after a bit of training could do this automatically: I’d just flag posts that annoy me and the filter would analyze the words in the post, figure out which ones occur together more frequently in the posts that annoy me and hide future annoying posts based on that.

To take this a bit further, I would also like a Bayesian filter that would find me good posts from the firehydrant rss flow based on the ones I already like. There seem to be a few of these out there, but I find it hard leaving Google Reader.

Here’s My Card

I want to have a personal business card. All the cool kids have one. The thing is, as you know from reading my blog, I am a bit eccentric. Just a plain ol’ boring business card won’t do.

I ventured forth into the depth of Interweb to find out about fancy business cards. One of the more useful articles was found on Robert Scoble’s blog, of all places. He has some good pointers.

Unfortunately I can’t do a card that will say “go and type in Michael into google and click 47234524th page of results”. It’s because I hope that you all will link to my blog and my pagerank will improve some day.

Another famous type of a cool business card was popularized (or even probably invented) by JWZ: his cards often had a neat title – they varied from “Scientist” to “Hacker” to “Hacker Emeritus” to “Benevolent Dictator”. I am not cool enough to pull something like that off.

The next though that came into my mind – titanium! There are companies that make metal business cards, and you can special order titanium.

The problem with cards like that is that they are prohibitively expensive, and since I am not
“King of All Pimps”, I simply can’t afford them.
By evening, Itzler could be found at Cipriani, washing down plates of crushed lobster with yet another bottle of Johnnie Walker Blue label and making sure everyone got one of his signature titanium business cards engraved with NY Confidential’s singular motto: ROCKET FUEL FOR WINNERS.

“Michael Krakovskiy – Pimp Programmer.” Hmm, that’s won’t work either. By the way, Jonny Walker Blue Lable sucks. Any decent single malt is much, much better.

CD Rom business cards, while cool looking, are not that useful. Their unusual shape and thickness make them hard to keep, and nobody ever puts them in a cd rom. Ever. Well, almost.

There’s another side effect of cards like this: they don’t work in and may break slot-loading cd rom drives, like those on some macs. I know this firsthand as one certain magazine ran a promotion with a small cd in one of the issues. I hear that it broke a few car cd players.

The funniest type of cards that I could find is the chocolate one.

These are wildly impractical, expensive and probably don’t taste good. And unlike cd rom and metal cards can’t even be used as deadly weapons.

I even did some digging on Wikipedia. This Victorian card made me smile. I love the caption under the engraving.

I also found amusing the entry screen for Boris Akunin’s works. It shows calling cards (similar but not the same thing as a business card) of two of his book characters separated by 100 years. You can clearly see the decline of the art of typography today :)

Let me know if you have any ideas, as I seem to be stuck.

The Microsoft Movie Conspiracy

Robert Scoble is the most powerful Microsoft blogger. One word from him and hordes of bloggers start typing gibberish, hoping to make it into the A-list. Must there be anything he can’t do? Yep. Apparently there is a building at the Microsoft campus where his badge does not work.

That top secret facility produces the best Microsofts products I’ve ever seen. They make (amongst other things) short movies shown to attendees at shows like PDC and CES. Sadly, once shown, those movies do not make it onto Microsoft’s website or into the bundles of MSDN subscription cds (I’ve checked). They get suppressed for some reason.

I believe there’s a conspiracy to hide the fact that Bill Gates and Steve Ballmer left the company a long time ago. I mean think about it, would you continue to work if you had that kind of money? My theory is that they were replaced by two top notch actors. The actors must get bored from time to time, so they are given a high quality production crew and a possibility to create short movies from time to time.

I can’t find the link now, but IMDB listed Steve Ballmer cast as a possible villain in Batman: Year One movie that never got filmed.

In any case, the convention shown movies sometimes leak out. Matrix spoof, the latest one, for instance is partially available at this website (if you scroll down there are screenshots from the full version). In it Linux agents are interrogating hacker known as Steve-O.

In previous years there was the Volkswagen commercial spoof, where Gates and Ballmer are cruising around the neighbourhood in a Jetta, pick up a discarded Sun server from the curb, but then, after a few blocks and a few whiffs of something stinky inside the server, they deposit it back on the side of the road. I saw that one at a PDC event, and it was preceded by a never aired IBM commercial in which Mike the Lawyer and friends are cramming a huge server in a small elevator.

There were also the Napoleon Dynamite spoof and the Austin Powers spoof which I can’t find anywhere for some reason. Are there any others that I’m missing?

By the way, impersonating Austin Powers seems to be a favorite pastime of gazillionairs.

Scobelology

Back when Al Gore took the initiative in creating the Internet, this dude named James Parry figured out an interesting promotional trick. He built a homegrown Usenet search utility and tirelessly trolled it for the mentions of his own nickname, “Kibo“. When he found some, he would join the conversation. This feat of persistence gained him thousands of fans and even a homegrown religion, Kibology. I don’t think anyone has figured out a finer way to waste time, especially considering that commercial application of search technology in the past tended to mint millionaires and billionaires.

I have a special folder in my Bloglines accounts that holds a set of very popular, but surprisingly unreadable blogs. Remembering Kibo today, I think I understood why Microsoft evangelist Robert Scoble has so many readers. He’s the Kibo of bloggers! Look (and this is just one page):
Joey is 10x the guy I am
Rick Segal debates my impact
Alfredo asks what Wired’s top 40 list says to me
And this is just the first page! The quick pitter-patter of Scoble’s posts is filled with references to other people’s posts about him! Can Scoblelology be far behind? So far no hits.

Still, this does not explain why people read Joi Ito’s blog. It could be more properly described as “Where in the World is Joi Ito”. It’s all “Off to Japan“, “Off to SF“, “Off to Japan“, “Off to Australia“. I get it, he’s a world traveler.