The New Blogging Manifesto – Or a 3 Ways (4 Ways) To Make Blogging Easier

I noticed that twitter sapped much of my blogging mojo, and I am not happy about that. Wasting a perfectly good photo from my iphone on a twitpic feels painful: it takes an extra effort to view it, and a triple effort to annotate. Here’s my message to Twitter: images should be seen but link urls should not. It’s the other way around, you wildly successful jerks.

Castrating my thoughts with a character limit is unpleasant as well. How much information do I need to sacrifice for the ease of posting? Twitter is like Procrustes, a Greek mythological dude who would chop off the legs of his guests to fit the length of his bed. Twitter’s procrustean limits mess with my procrastination. See, a painful pun like this is impossible on Twitter.

Facebook has much saner character limit and link/image handling, but I really don’t want to place my junk in the “walled garden” of “a host of a party who goes through the pockets of the coats his guest hang up” (I don’t remember the source of the second metaphor, but I like it a lot). I got tired of twiddling settings every time Zuck’s army decided to opt me into yet another privacy nightmare. I dumped my old account and created a new one that I only use for work-related testing and development.

So, over the weekend I redesigned deadprogrammer.com. Here are my new rules for blogging:

1) The blog post input form goes on the front page. I’m basically aping WordPress’ P2 theme. Having a post form staring you in the face instead of being a few clicks away is amazing. It changed the way WordPress developers blog, and I’m hoping it will do the same for me (it seems to be working).

2) Big images. I’m tired of small images. The screens are big, the bandwidth is cheap, almost everybody has a fast connection, my camera takes amazing pictures that lose much of their life when squeezed into 600 pixel width. Then New standard width is 1000 pixels.

3) The P2-style post form is the first step on removing friction out of posting. But that’s a topic for another post – I need to keep my missives manageable. I’ll break things up: there will be pithy posts, and medium length ones, and then there will be long David Foster Wallacian ones (I just need to figure out the best way to do footnotes).

4) Facebook and Twitter will get posts from my RSS feed. That’s all they are good for.

Homer Simpson’s Toothpick Method of Blogging

There’s something that has been bothering me for a while, something that I call “Homer Simpson’s toothpick school of blogging”. In one of the Simpsons episodes Homer is marauding a grocery store at brunch, making a meal out of free samples. He proceeds to eat a few non-sample items by proclaming that “if it has a toothpick in it, it’s free” and sticking his toothpic into a variety of items. He even drinks a beer, piercing it with a toothpick. The most successful blogs are basically like that: they either paraphrase or directly quote juiciest pieces of online articles. There might be a little bit of commentary (the snarkier – the better), but the meat of these blogs is in the quotes.

This is known as “curating” – the successful toothpickers have excellent taste in content. The people they quote and take images from are very glad to receive traffic from these A-listers. BoingBoing.net, kottke.org, daringfireball.net are like that: short, high volume (once you get the hang of it, it does not take much to turn that interesting site in your firefox tab into a pithy little wrapper around a juicy quote), very enjoyable. More so than mechanized versions of the same thing like digg.com and stumbleupon.com. For one, submitters don’t do a very good job of quoting or paraphrasing, and you find yourself clicking on links more. Very successful blogs stick their toothpics into so much content that you don’t really need to click through to the originals much: I can read BoingBoing, Gothamist or Lifehacker without clicking too much – the juiciest stuff is already there. In fact Gothamist seems to be almost completely pulled from from New York Times and New York Post headlines. It’s a bit like a segment on some NY TV news stations where they read the latest headlines from local papers.

Now, there isn’t anything unethical about quoting and paraphrasing – it’s all squarely in the realm of fair use. These blogs are a bit like suckerfish that attach themselves to whales or sharks in that they benefit immensely from their hosts. Well, actually, unlike suckerfish they repay the favor by driving traffic.

In fact, I owe most of my readers to the low point in my blogging career, when after failing to submit my post about the Starbucks Siren to BoingBoing through their official black hole form, I begged Cory Doctorow to post it in a personal email. He did, I received tons of traffic and literally thousands of links from BB readers. Now that article shows up at the very top of Google search results for Starbucks logo.

Therein lies a problem: good content on the Internet does not always bubble up to the top on it’s own. Blogosphere is a bit like the Black Sea, which has a layer of very active and vibrant biosphere at low depths. But it’s very deep, and below 200 meters the depths are full of poisonous hydrogen sulfide, which luckily does not circulate very much (unless there’s a particularly strong storm). Think about digg.com or StackOverflow.com– at the top stuff circulates, gets upvoted and downvoted. But below, there’s a poisonous cesspool of Sturgeon’s Law’s 90 percent. And most of the time, new and worthwhile content starts not at the top, but at the bottom, or flutters briefly in above the mediocrity and the bad, does not get noticed and gets buried.

Speaking of StackOverflow, Joel Spolsky and Jeff Atwood recently touched on the topic of blogging success in their excellent podcast. They were discussing Steve Yegge’s retirement from blogging, and tried to pinpoint what it meant to be a successful blogger. “Perhaps one metric of success is getting people you respect and admire to link to your writing in an organic, natural way (that is, without asking them to).” I am a miserable failure on this front. Sure, I have some high profile readers, but their link love is rare, while I’m not really below begging for links.

Jason Kottke, an A-list blogger and a primo toothpick sampler, was reflecting on the monetary success. He likened business blogging to shining shoes: there might be some individuals who can get rich by running a chain of shoe shining stores (Jason Calacanis, Nick Denton), and maybe even some individual outstanding shoeshiners (Dooce) who can make a decent living, but for the majority of shoeshiners it’s not a very good career choice.

I’ve read somewhere about my hometown’s “king of shoeshiners”, a very colorful character. He was the best shoeshiner Odessa has ever seen, famous and loved by all, but he died poor and miserable. On his monument there was a short quote: “life is waksa” (waksa is a Russian word for shoe polish with a connotation of something pitch-black).

For me blogging takes a good deal of effort. In the immortal words of E.B. White “writing is never ‘fun'”. (White almost rejected an assignment to write an article that became the finest piece ever written about New York when an editor suggested that he might ‘have fun’). What makes blogging less fun for me is looking at server statistics, number of comments, ad revenue, and thinking about payoff and success. And feeling like that I maybe should have done something else with my time.

My high school Economics teacher, Mr. Oster, taught me one very valuable concept: “opportunity cost“. Whenever you make a decision do something, you almost always pay the opportunity cost – the difference in value you might have gotten by doing something better. Oh, there could be hundreds of things that have a better payoff than not very successful blogging.

I personally do not blog for money, and certainly don’t blog professionally (the ads on my site cover my hosting expenses). Well, not yet, anyway – I am preparing stuff for a commercial venture that I’ll soon announce. I blog in order to meet people (hanging out a Web 2.0 events and meetups would probably have been more productive), but mostly to get things out of my head. In that sense I’m a bit like Louise Bourgeois. I’ve recently seen an exhibition of her work, and I’m pretty sure that if she did not create all those sculptures and paintings, the inspiration for them (which must have been glipses of extra dimensions, cellular automata that drive our reality, and super disturbing things that can’t even be described) would have made her a raving lunatic and not a lucid and sane 97 year old woman that she is.

I don’t really intend on changing the format of deadprogrammer.com – the intricate, long, winding, interconnected posts about obscure topics. I probably would have had a lot more success if I just kept a photo blog about New York City. If I’d just stick to one popular topic and posted every day – I know I would have attracted a lot more readers. Instead, I’m going to start a new, for-profit blog. You’ll hear about it soon. I think I should be able to make some shekels with my mad shoeshining skills. And while I agree with Mr. White about writing not being fun, the fund is in having written.

I’m Still Here!

As you might have noticed, dear readers, my blogging frequency is not what it used to be or should be. It’s not that I have writer’s block – in my GTD project folder I have enough notes for several hundred posts. But with the time constraints that a new baby, a demanding day job and several Quadrant II projects put on me, I have trouble finding motivation to sit down and craft my posts.

Still, blogging in itself is a Quadrant II activity, and even though so far I failed to make any real-life friends with it or attain any career-related connections, there’s the question of monetary gain. Belieive it or not, but even a small blog like mine, with only about 1000 readers or so, makes me enough money to pay for the hosting fees, and then buy myself a significant New Year present. I am talking a rather nice and expensive lens kind of money. Over the time, I had some thoughts about online advertising, and today, in order to make up a little for my blogging hiatus, let me share them with you in the next post.

Scobelology

Back when Al Gore took the initiative in creating the Internet, this dude named James Parry figured out an interesting promotional trick. He built a homegrown Usenet search utility and tirelessly trolled it for the mentions of his own nickname, “Kibo“. When he found some, he would join the conversation. This feat of persistence gained him thousands of fans and even a homegrown religion, Kibology. I don’t think anyone has figured out a finer way to waste time, especially considering that commercial application of search technology in the past tended to mint millionaires and billionaires.

I have a special folder in my Bloglines accounts that holds a set of very popular, but surprisingly unreadable blogs. Remembering Kibo today, I think I understood why Microsoft evangelist Robert Scoble has so many readers. He’s the Kibo of bloggers! Look (and this is just one page):
Joey is 10x the guy I am
Rick Segal debates my impact
Alfredo asks what Wired’s top 40 list says to me
And this is just the first page! The quick pitter-patter of Scoble’s posts is filled with references to other people’s posts about him! Can Scoblelology be far behind? So far no hits.

Still, this does not explain why people read Joi Ito’s blog. It could be more properly described as “Where in the World is Joi Ito”. It’s all “Off to Japan“, “Off to SF“, “Off to Japan“, “Off to Australia“. I get it, he’s a world traveler.

Three Years of Poor Grammar, Bad Spelling and Procrastination

I started this blog in May of 2002. I got my first digital camera around this time as well. So, it’s time to look back at my 3 years of blogging and 3 years of digital photography.

My mostly backed up (is yours?) photo folder holds about 27 gigabytes of photos, which translates into about 16,500 files (I use Picasa to organize them and a usb drive for backup). That’s about 458 rolls of 36 exposure film. At 5-6 bucks a pop for film and then a couple of bucks for processing that’s a lot of mon-ay. Of course I print a lot less and mostly show pictures in the blog, but still this is a huge economy.

In three years of blogging I wrote 824 posts containing 117,274 words. Considering an average of half an hour per post that’s about 50 eight hour work days. That is a lot of time, people. Considering that I do not write posts at work, this is a very sizable chunk of my free time. I could have written a book in this amount of time.

According to Feedburner my current readership is puny. 47 (a special number, isn’t it?) livejournal readers, 8 from Bloglines, and a couple of others, some of which are probably bots. When I hosted my site in Livejournal it seemed like I had about 250 readers, but as it turned out most of those were just “you added me, I added you” kind of deals. Even then I was far behind Ripley the Cat (and I find it very hard to get over this fact).

So, sob story about the number of readers aside, now I am a member of the elite group of bloggers who have been doing this for 3 years. How elite, you might ask? Let’s ask Mighty Google. Here is a graph of how many results come back to “x year(s) of blogging”, where x is “one”, “two”, “three”, etc. This, of course has just a slight correlation with the number of years people have been blogging, as “hundred years of blogging” brings back three results.

My website that hit the Information Superhighway back in 1996. It helped my future wife find me and gave me some rudimentary skills for my first web job. The blog hasn’t been so useful or popular, it seems. Maybe back then there was less good content on the web, and now there are shite waterfalls of it. Or maybe I need do something to market it. Like asking my staunch 47 + 8 + x readers to link to their favorite post or two (all of the old posts are searchable from http://www.deadprogrammer.com). Right?

Deadprogrammer.com is Moving

Once again instead of writing something good for you to read I am changing my blogging software. Movable Type was a little better than Livejournal, but looks like WordPress is the right tool for me.

It will take some time for me to fix the feeds, lins, etc, so bear with me for a while.

Top 10 Reasons Why Deadprogrammer Left Livejournal

1) Old entries are hard to get to: “back n entries” works only for a while, after that you need to go day by day. Which makes paging through a blog that is not updated daily a nightmare.

2) Can’t run ads.

3) The degenerate “friends” system with it’s stupid add/remove politics. It’s better to read stuff in an aggregator.

4) Livejournal is widely known for drama and teenage angst. Having a Livejournal blog is similar to having an AOL email – it doesn’t matter that the famous hacker JWZ has one. People will still think that you are a loser.

5) No categories. You have to keep a separate journal if you want to give your readers an ability to read only stuff that interests them. I want to write some entries in Russian, but do not want to have a separate journal for that. Also some of my readers might be interested in my photos, but not in what I think about Livejournal.

6) Constant outages, lost posts, slowness and other technical fun. What else can you expect if you share your servers with a million teenagers frantically refreshing their “friends lists”.

7) No trackback.

8) Image hosting that is still in beta, but a fully released “phonepost” system that instead of using MP3 format uses OGG. I spent a couple of hours trying to find a player that would actually play these files when I click on them, but for the most part miserably failed. Those are a couple of hours of my life that I’ll never get back. I mean, what the hell is wrong? You click on a file, the player opens, but doesn’t play anything. You click play button – nothing. You click again…. Arrrgh, it’s driving me nuts!

9) No web logs – you have no idea how many people actually read your stuff. The only indicators that you might have are how many “friends” you have and how many comments you get (both of which are poor indicators). Since you can’t run JavaScript, you can’t have a reliable third party tracker either. I’ve had a visitor from northropgrumman.com at my new shiny (well, not so shiny yet) MT based site, and I would not have know that if it was still at Livejournal. Hey, Northrop Grumman reader, who are you?

10) If you set an article with a future date in Livejournal, instead of showing up if your readers lists normally, it sometimes disappears. There’s a bug there somewhere.

Livejournal does have a superior comment system, but since I don’t get too many comments it doesn’t matter that much.

Did you expect the Spanish Inquisition? No? Well, nobody does. But it brings you 11th reason:

11) No integrated search.

How Come I Don’t Make a Profit On My Blog?

Oh, eBay, thy name is … (can’t think of anything). But I don’t have to. Think of an epithet for yourself.  For just GBP 0.99 you can bid on the amazing Blog in a Box:

“ANYONE Can Create Their Own Blog Quickly AND Successfully Make A Profit, Even If They Have NO IDEA What A Blog Actually Is”

But wait, there’s more! If you order now, you’ll get “Resale Rights”!

It Takes All Kinds

Have you ever seen a Chairman of a 57.19 billion dollar company with a weblog? What’s interesting about his blog is not the run of the mill left-leaning political content, but the comments. Suckups, crackpots, business idea pitchers who are both suckups and crackpots. Makes for good reading.

By the way, this begs for an interesting question. Who is s the richets blogger in the world? Larry, Bill and Steve do not blog, Warren rants in his yearly reports, but technically that is not blogging. Pierre could probably win this contest.

Also of note: tree hugging, union friendly makers of Shit Be Gone Toilet Paper and Democrat bashing makers of W Ketchup equally benefit from capitalistic ideals of novelty product industry. As cool as these products sound, I try to make my purchasing decisions without involving politics. I don’t need the toilet paper because I have a fancy ass-washing Japanese robot toilet and I can’t have ketchup (which is mostly made out of corn syrup) because of my low carb diet. But I finally surrendered, and I am about to shell out a lot of money for the most expensive espresso machine ever. Which is …. is … is made in France.