Are Tables Important?

I was talking to a former co-worker about Inc Magazine’s cover story about Markus Frind and his very profitable, but godawfully ugly dating website plentyoffish.com.

My co-worker (a programmer) loaded up the website. He took a quick look around and opened the source of the ratings page. Giggling like Bevis he could not believe what he saw: a gradient bar that was coded as [gasp!] an HTML table with bgcolor attributes.

It looked like this:

And was coded like that:

<table border=0 cellspacing=0 cellpadding=0 width=100%>
<tr height=5><td bgcolor=#204080><img width=1 height=5 border=0>
</td><td bgcolor=#202F70><img width=1 height=5 border=0></td>
<td bgcolor=#3F2060><img width=1 height=5 border=0></td>
<td bgcolor=#5F2050><img width=1 height=5 border=0></td>
<td bgcolor=#7F1F4F><img width=1 height=5 border=0></td>
<td bgcolor=#90103F><img width=1 height=5 border=0></td>
<td bgcolor=#B0102F><img width=1 height=5 border=0></td>
<td bgcolor=#CF0F1F><img width=1 height=5 border=0></td>
<td bgcolor=#E0000F><img width=1 height=5 border=0></td>
<td bgcolor=#F00000><img width=1 height=5 border=0></td>
</tr></table>

He was going on and on and on about how tables are bad, and mwu-ha-ha-ha — look at this.

I was fully expecting him to take umbrage at the logo, the overall look and feel of the site, at the grotesquely skewed photo thumbnails. But no, all he was seeing is that Mr. Frind “used a table”.

I tried to tell my co-worker that despite “tables” or ugliness this website generates tens of millions of dollars of profit to its creator, that it has as much web traffic as Yahoo while being served a small handful of very powerful servers, that it was created and maintained by a single person who gets to keep most of the profits – but to no awail. The kid could not get over “tables”.

A famous hacker JWZ once was asked about his feelings about “an open source groupware system”. In a famous rant that followed he produced some of the best advice importance that I’ve ever seen:

“So I said, narrow the focus. Your “use case” should be, there’s a 22 year old college student living in the dorms. How will this software get him laid?”

While I’ve never heard of HTML tables (not the furniture kind) playing any role in getting laid, plentyoffish.com must have resulted in a mind boggling amount of action.

Plentyoffish.com, being a technological and aestetical abomination that it is, is firmly rooted in the lower, fundamental layers of Maslow’s Hierarchy and my Web Heirarchy.

At the most basic people need oxygen, water, food, to take a dump/whiz, sleep, sex, and a predictability in environment.

On the web people need hypertext, images, search, speed, and community features. If you provide all of these for a topic that is important to people, you will be successful. Start thinking about “html tables vs divs” first, and likely you won’t get to the important stuff.

Doing it another way – saying, look, I’ll do a site just like plentyoffish but prettier and without HTML tables does not work very well: Frind’s competiors at okcupid.com who set out to do just that are not succesful in toppling plentyoffish.

Ugliness for the sake of ugliness is not a good thing. In the long run people want things to be pretty, like Apple products and not ugly like Microsoft products. But taste, being pretty high up in the pyramid of needs only becomes a factor after all the basic needs are met.

Where’s My Flying Car Part I : KABOOM!

“Celebrating Gertsen, we clearly see three generations,
three classes acting in the Russian Revolution. First –
noblemen and landowners, Decembrists and Herzen.
Horribly distant from the people. But their work was not in wain.
Decembrists woke Herzen. Herzen began revolutionary agitation.”
V.I. Lenin

Computers have existed like for 200,000 years in Internet time, yet the innovation in computer technology seems to be a little slow. Brick and mortar slow. Let me present to you an approximate timeline:

In 1945 Dr. Vannevar Bush wrote an article As We May Think about a device called the Memex.

In 1960 Theodor Holm Nelson, inspired by Bush, coined the term “hypertext” and started on Project Xanadu, a vaporware Superinternet.

In 1968 Dr. Douglas Engelbart delivered the MOAD, demonstrating videoconferencing, email, hypertext, copy and paste, as well as some novel input devices including a mouse.

Bush, Nelson and Engelbart show a progression from a dream into reality. Bush was a pure dreamer – he never intended to actually try and build the Memex. Nelson at least tried to build Xanadu, although he failed miserably. He could not even get to the demo stage. Engelbart actually built enough stuff to make very impressive demos, although never to build actual successful products except the mouse. These guys suffered from the RAND Corporation syndrome–the common joke went that RAND stood for Reasearch And No Development.

The problem with these three was that they could not focus on individual problems. Luckily for us, next came Xerox PARC. Xerox corporation had money coming out of its wazoo, decided to invest in a world class R&D center. They used the same approach that Google is using today: spend the extra money on hiring the brightest technologists around and let them run free and wild.

Bush, Nelson and Engelbart were a lot like a character named Manilov in Gogol’s Dead Souls. Manilov was an owner of a large rundown estate. He spent his days dreaming about improving it. Wouldn’t it be nice to build a bridge over the river and on it build little merchant booths so that the peasants could buy stuff there. Of course, none of his projects ever went anywhere, and if they did, they were quickly abandoned.

PARC engineers were men of action. Each concentrated on a particular aspect, and they’ve built working models of many things that we enjoy today: personal computer with GUI interfaces, Ethernet, WYSIWYG text editor, laser printer, and even a computer animation system amongst other things. Sadly, Xerox was able to capitalize mostly on the laser printer, which actually probably paid for all of PARC’s expenses. PARC indirectly influenced Apple and Microsoft in the development of GUI OS. Also Charles Simonyi left PARC to develop Word and Excel for Microsoft, thus creating an enormous amount of wealth. Bob Metcalfe and David Boggs also left PARC, took Ethernet and turned it into 3COM. John Warnock and Charles Geschke left PARC, took PostScript and created a little company called Adobe Systems. Well, you get the picture.

To give you another analogy, the technological revolution of the 60s, 70s and 80s was like a hydrogen bomb. A hydrogen bomb is made of three bombs: a conventional explosive that ignites a fission explosive that in turn ignites a fusion explosion. Semiconductor industry created by William Shockley and the Traitorous Eight was the fuel, Bush and Company–the conventional explosion, PARC–fission, what came after–fusion. KABOOM!

Technology To Die For

I learned from a very interesting book called “Defying Gravity: The Making of Newton” that during the development of Apple Newton one engineer committed suicide. Being ahead of its time, Newton did not become popular, although it was engineered so well, that to this day many enthusiasts still use it, write software, and even make new hardware for it. I am actually thinking of buying one on eBay still.

I don’t know if anyone got hurt during the development of iPod, but it was involved in several fatalities for sure.

First, a woman beat her boyfriend to death with the device. This is reminiscent of Russian Emperor Paul I being killed with a snuff box. I was recently watching Leonid Parfenov’s awesome “Russian Empire” series, where he showed the infamous snuff box. I always thought that it was rather large, but it turns out to be about the size on an iPod.
[update] Apparently this was a hoax.

Also, a kid in Brooklyn died from a knife wound when he was being robbed of his iPod. NYPD and MTA reacted by this wonderfully cryptic ad. Without actually mentioning Apple or iPod they are urging hipsters to swap out the distinctive white iPod headphones for ugly Radioshack ones. Maybe they should also suggest buying Creative’s (or Microsoft’s when they come out) players – nobody will probably want to kill for one.


Ad:

iTalmud

And I think I know what he’s listening to.

The hobo seems to have not an iPod, but a knockoff. Still the look of white headphones is a little surreal. But then again, maybe he mugged a yuppie. Or bought one at the Apple store.

iPhoto Retro or John Sculley’s Gift To The World of Photography

I collect 20th century technology antiques. They are not expensive and don’t take up much space – perfect for my cubicle museum.

My shelf at work houses a small, but growing collection of monstrous early cellphones. There are a couple of gigantic vacuum tubes (some from an early Univac), a core memory plane, a multiprocessor unit from an Amdahl mainframe, a weird hardwired logic unit from a forgotten computing machine. My latest purchase is rather interesting – the first consumer digital camera.

A $700 piece of equipment in 1994 Apple Quicktake 100 cameras sell for just a few bucks on eBay. I first saw one mentioned in this outstanding livejournal post. This guy’s camera still had some images in it which provided a weird time tunnel into some office party in 1994. I guess the people in the photos were celebrating extravagant Mac purchases.

I bought two cameras on eBay for just a few bucks each, and one came with a cable and a floppy with PC software. Not even hoping that it’d work I plugged in the serial cable, installed the software on my Win 2000 machine, turned on the camera and ran the program. It worked the first time.

Here are the two Apple QuickTake 100’s that I purchased. I bought two so I could take stereo images and view them on my 100 year old stereoscope. In a couple of years I think I’ll be able to buy a couple of iPod photo thingies for a few bucks and do what this guy did.

Times Square at night in full .3 megapixel power (compressed to 500 width).

Times Square at night with lower resolution option turned on

Snow storm in Brooklyn

Considering how difficult lighting conditions were the results are respectable. Usability wise these cameras are lacking. Even though they look like those binoculars from Star Wars movies, they have a very nasty lens cover that is very hard to open without leaving a nice fingerprint on the lens. Taking portrait orientated pictures is rather hard.

So here I am, paying tribute to one of the last Apple products of John Sculley’s era at Apple (note how Apple CEOs are arranged in a timeline at Wikipedia – just like kings). I wonder if Steve Jobs will ever consider making an Apple digital camera. So far the fate of Apple Newton shows that to Jobs anything ever touched by Sculley is taboo.