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  • Michael Krakovskiy 6:01 pm on May 21, 2012 Permalink | Reply
    Tags: , , advertising equivalent, Advertising network, advertising professional, , car commercials, , , , , Consumer fraud, cut rate ad networks, , , , FDA Phase, , hot search keywords, http, , , IPO, , pretty sophisticated algorithms, , , web farms   

    On Facebook Advertising 

    Two things happened recently: Facebook’s IPO fizzled and there was a slew of articles and blog posts about how Facebook ads are ineffective. The majority of the articles follow the same song and dance: we spent $250, got some likes from random people and nothing changed. The one standout it GM dropping Facebook ads. GM’s budget was 10 million dollars, and the way I understand it, this is their equivalent of $250 for a small business.

    While I personally dislike Facebook tremendously and want it to fail, I think that the FB ad-bashing articles are off base. Facebook ads are a great deal. I am not an advertising professional, but I drank with a lot of them and I think picked up a reasonable amount of knowledge about the industry. I also stayed at … hmm, can’t remember the name of the hotel, but this is a reference to the TV ads where people say “well, I’m not a [professional that has to be very smart and skilled] but I stayed at [name of the hotel]”.

    There are many, many bad deals in advertising. There are big-name websites that have “respectability” plus a huge saleseforce. These guys can charge $15, $20, $30, sometimes even $50 per 1000 banner impressions. cost for 1000 impressions is called CPM: cost per M where M is the Roman numeral 100. At the higher price you get gigantic custom ads known by a variety of names: browser crashers, godzillas, superskyscrapers, page fuckers, etc. There are also “sponsorships” where dumb companies buy little badges on new sites with next to no traffic.

    How do these things get sold? Well, the agency people who control how the ad budget is spent are often young and get a lot of free drinks. Also, ad sales people are very good at what they do.

    Then there are cut rate ad networks that have 5-20 cents CPM. The traffic for these comes from all kind of low quality sites: lyrics websites, guitar tab sites, all kinds of web farms, dating sites, porn and near-porn sites and the like. Big sites sometimes buy traffic from these sources when they don’t have enough “inventory”, but they’ve already sold a lot of high CPM ads. These are a pretty bad deal, and I suspect much of the traffic is simulated by bots. It is cheap and there’s a lot of it though. Targeting options are pretty weak with the exception of plentyoffish.com: POF allows for very detailed targeting. If you want to target only Canadian redheads between the ages of 18-22 – you can.

    Google ads are a better deal: you are targeting people that are searching for something. Google has pretty sophisticated algorithms for detecting fraud, but I suspect click fraud is still rampant. Google’s predominant model is charging per click instead of per 1K impressions, and you have to compete with other people for hot search keywords. For instance, ambulance chasers pay ridiculous money for “mesothelioma” keyword. Mesothelioma is a type of cancer caused by asbestos, and layers apparently can make crazy money suing on behalf of people who have it. A click on an ad can fetch as much as $10 or more. There are many other expensive keywords where even a single click is worth paying actual humans to click on them from time to time. There are also pity clicks and punitive clicks: sometimes people click ads to support sites that they like and to punish ones advertisers they don’t like.

    Facebook ads by my estimation cost about 1/10th of Google’s, almost in the low quality network territory. The targeting is amazing though: Facebook knows a lot about what people are interested in and lets you have a sniper-like precision of putting your ad in front of them. Do you want New Yorkers who are into planted aquariums, fishing and knife sharpening? If there are 10 people like that you can reach them on Facebook for a few bucks. Unlike Google users who are searching for something, Facebookers are there for ogling hot people and playing Farmville. They tend to ignore the ads, but you can get an even better deal by buying CPC ads. Massive click fraud is difficult on Facebook, most of these clicks are real.

    There are many things about advertising in general that are mysterious: starting with the “if I almost never click on ads then who does” to “do tv and magazine ads actually make me buy anything”. Are funny ads where you remember the joke but not what was advertised worth the money? Are people swayed by car commercials? How about those Coca Cola billboards? How about those ads in New York taxi cabs and ads that annoy in general – are they effective? QR codes ( http://wtfqrcodes.com/ ) – are they the advertising equivalent of “free public wifi” zombies? I have a hunch, but I don’t really know.

    What I do know is that compared to other options FB advertising is a pretty good deal at current pricing.

     
  • Michael Krakovskiy 8:11 pm on November 27, 2011 Permalink | Reply
    Tags: , , http, , , , , Q, , , stainless steel worms, steel panels, subway systems, , , , Vintage Train New York Transit Museum   

    Catching the Vintage Train 

    New York Transit Museum operates a special subway train made out of a ragtag selection of vintage trains.  Normally these trains are used as a stationary exhibit, sometimes as a vehicle for special events (like the Old City Hall station tour), but sometimes all straphangers are in for a treat: the train operates on normal subway lines.

    Most people view subway trains as uniform utilitarian objects, stainless steel worms that swallow them in point A and if everything goes well spit them out in point B. But in reality the modern NYCTA system is made out of a hodgepodge of different train models, a legacy of three different subway systems. Many old train models have been retired, like the beloved “Redbird” trains. And by retired I mean dumped into the ocean to become artificial reefs in NJ. I remember riding redbirds, and sometimes used to encounter other old trains before they have been scrapped in favor of the more technologically advanced, but poorly designed R160-style trains. The museum train is a special case of this.

    The rivets and a mishmash of large windows and steel panels give the old R1 cars look of living prehistoric creatures. Graffiti writers of the 70s hated these cars because they did not have a lot of flat surface to cover in paint and called them “ridgys”. Modern train cars mostly do away with the front windows, cutting off the whole front for a spacious machinist’s cab.

    This unfortunate design decision leaves less space for passenger and does not allow kids of all ages to get “machinist’s view”.

     

    These trains don’t sound like the new ones: they don’t make the “ding-dong” sound when the doors are closing, but produce a pleasant “ksssht-pfft” noise of a pneumatic actuator. Instead of whining a few melodic notes like the R160s, R1s roar like propeller planes.


    One unique feature is the lack of large plastic American flag stickers that were added to all trains after 9-11.

    Helvetica was not dominating the typography of the subways yet. In fact, it was not yet created.

    The alternate reality feeling permeates the cars. Dangerous looking ceiling fans, exposed incandescent lightbulbs and vinyl seats were from an era less concerned with vandalism.

    State of the art pre-war climate control: rider-accessible vents

    and futuristic fans

     

    The tiny little rattan seat behind the machinist’s cab and the completely different design of the hand strap.

    One of the biggest difference with the modern trains is how the conductor works. He operates the train with the two hand grips while standing precariously between the cars.

     

    Here’s a video that shows this a little better

    One of the coolest parts is the fact that you can ride between the cars (something that is against the modern MTA rules. “<a href=”http://www.deadprogrammer.com/looking-at-the-things-flashing-by/”>Looking at the things flashing by</a>” normally gets you a ticket, even if it’s an amazing experience.

     

    Here’s a video:

    Gold and pinstripe “CITY OF NEW YORK” signs are gorgeous, but the ad reproductions are more entertaining than authentic.

    A friend of mine who remembered these trains from his youth told me that the part that he hated the most about them were the rattan seats: they tended to fray and fragment into pin-sharp pieces of fiber. Rattan seats look beautiful and are extremely comfortable when new, but I indeed sat down on one seat that had a broken section that was uncomfortably sharp. On the other hand all of these trains feature “conversation-style seats” turned 90 degrees to each other instead of the horisontal rows of benches that are the standard today.

    Some dubious advice, although I’ve seen this happen.

    I’m pretty sure this patent ran out by now.

    Currently this train operates every Saturday through January 19th. This page lists the schedule of departures. A round trip to Queens takes about an hour. The best way to catch the train is to arrive on 2nd Avenue stop of the F line in Manhattan. The train spends about 10-20 minutes standing in the station there, so it’s easier to catch. In Queens it does not stand on the platform, but the departure times are pretty accurate. If it’s more convenient, you can just spend a 15 mintues to half an hour waiting along the weekday M train stops, like 47-50th Street/Rockefeller Center.

     
  • Michael Krakovskiy 6:43 pm on November 23, 2009 Permalink | Reply
    Tags: , http, , , RT, , , , , Uniform resource locator, URL shortening, , ,   

    wi.nr 

    A couple of my friends created a new url shortener. Wait, stop booing. There’s a twist – it has the coolest url ever – http://wi.nr. And you can win something or other by just using it. And you get statistics. Well, I guess it’s about it. Did I mention these are my friends that are doing that?

    Why should you care how short your url is? Well, it’s basically because the retards at Twitter don’t allow for inline urls (if they will one day, url shorteners would die like they deserve to), and if you want your stuff retweeted, you need to leave a couple of characters for RT and the username. Of course url shorteners are evil in general, and people at Twitter are incompetent technologically, but very lucky. And being lucky is more important than being competent.

    The funny thing is, I absolutely legitemately won their first $5 Amazon gift certificate.

     
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