Tagged: Coca cola Toggle Comment Threads | Keyboard Shortcuts

  • Michael Krakovskiy 6:01 pm on May 21, 2012 Permalink | Reply
    Tags: , , advertising equivalent, Advertising network, advertising professional, , car commercials, , , Coca cola, , Consumer fraud, cut rate ad networks, , , , FDA Phase, , hot search keywords, , , , IPO, , pretty sophisticated algorithms, , , web farms   

    On Facebook Advertising 

    Two things happened recently: Facebook’s IPO fizzled and there was a slew of articles and blog posts about how Facebook ads are ineffective. The majority of the articles follow the same song and dance: we spent $250, got some likes from random people and nothing changed. The one standout it GM dropping Facebook ads. GM’s budget was 10 million dollars, and the way I understand it, this is their equivalent of $250 for a small business.

    While I personally dislike Facebook tremendously and want it to fail, I think that the FB ad-bashing articles are off base. Facebook ads are a great deal. I am not an advertising professional, but I drank with a lot of them and I think picked up a reasonable amount of knowledge about the industry. I also stayed at … hmm, can’t remember the name of the hotel, but this is a reference to the TV ads where people say “well, I’m not a [professional that has to be very smart and skilled] but I stayed at [name of the hotel]”.

    There are many, many bad deals in advertising. There are big-name websites that have “respectability” plus a huge saleseforce. These guys can charge $15, $20, $30, sometimes even $50 per 1000 banner impressions. cost for 1000 impressions is called CPM: cost per M where M is the Roman numeral 100. At the higher price you get gigantic custom ads known by a variety of names: browser crashers, godzillas, superskyscrapers, page fuckers, etc. There are also “sponsorships” where dumb companies buy little badges on new sites with next to no traffic.

    How do these things get sold? Well, the agency people who control how the ad budget is spent are often young and get a lot of free drinks. Also, ad sales people are very good at what they do.

    Then there are cut rate ad networks that have 5-20 cents CPM. The traffic for these comes from all kind of low quality sites: lyrics websites, guitar tab sites, all kinds of web farms, dating sites, porn and near-porn sites and the like. Big sites sometimes buy traffic from these sources when they don’t have enough “inventory”, but they’ve already sold a lot of high CPM ads. These are a pretty bad deal, and I suspect much of the traffic is simulated by bots. It is cheap and there’s a lot of it though. Targeting options are pretty weak with the exception of plentyoffish.com: POF allows for very detailed targeting. If you want to target only Canadian redheads between the ages of 18-22 – you can.

    Google ads are a better deal: you are targeting people that are searching for something. Google has pretty sophisticated algorithms for detecting fraud, but I suspect click fraud is still rampant. Google’s predominant model is charging per click instead of per 1K impressions, and you have to compete with other people for hot search keywords. For instance, ambulance chasers pay ridiculous money for “mesothelioma” keyword. Mesothelioma is a type of cancer caused by asbestos, and layers apparently can make crazy money suing on behalf of people who have it. A click on an ad can fetch as much as $10 or more. There are many other expensive keywords where even a single click is worth paying actual humans to click on them from time to time. There are also pity clicks and punitive clicks: sometimes people click ads to support sites that they like and to punish ones advertisers they don’t like.

    Facebook ads by my estimation cost about 1/10th of Google’s, almost in the low quality network territory. The targeting is amazing though: Facebook knows a lot about what people are interested in and lets you have a sniper-like precision of putting your ad in front of them. Do you want New Yorkers who are into planted aquariums, fishing and knife sharpening? If there are 10 people like that you can reach them on Facebook for a few bucks. Unlike Google users who are searching for something, Facebookers are there for ogling hot people and playing Farmville. They tend to ignore the ads, but you can get an even better deal by buying CPC ads. Massive click fraud is difficult on Facebook, most of these clicks are real.

    There are many things about advertising in general that are mysterious: starting with the “if I almost never click on ads then who does” to “do tv and magazine ads actually make me buy anything”. Are funny ads where you remember the joke but not what was advertised worth the money? Are people swayed by car commercials? How about those Coca Cola billboards? How about those ads in New York taxi cabs and ads that annoy in general – are they effective? QR codes ( http://wtfqrcodes.com/ ) – are they the advertising equivalent of “free public wifi” zombies? I have a hunch, but I don’t really know.

    What I do know is that compared to other options FB advertising is a pretty good deal at current pricing.

     
  • Michael Krakovskiy 3:17 am on August 18, 2008 Permalink | Reply
    Tags: Armand Emmanuel Sophie Septemanie, , , BMW, building of Odessa, Catherine the Great, City Square, Coca cola, , , , Everything Is Illuminated, , , Geography of Ukraine, Havana, hotel Zirka, , , José Pascual Domingo de Ribas, Louis Alexandre Andrault de Langéron, , , police captain, , , , same architect, , , , , Turkey, , , , , Vienna, , Yushchenko   

    Deadprogrammer visits Odessa : Part I : Introduction 

    I live on a high floor of an art deco tower facing a busy Brooklyn street. The acoustics of the building and the street are such that I can sometimes hear what’s going on in the street right from my desk. Once I heard the sounds of a minor fender bender followed by an angry exchange unpleasantness that was escalating into some creative Russian profanity. The driver who rammed the other car was pretty unapologetic and criticized the driving skills of the one who got rammed. Then followed the exchange that made me laugh out loud – the driver who got rammed said – “the way you behave, man, you must be from Odessa.” “Yes, I am,” – answered the other guy, and added – “and you still drive like a moron.”

    Odessa, Ukraine, my hometown, is a very special place. It has a Bizarro mirror twin, Odessa, Texas.

    Odessa is a resort town situated on the shore of the Black Sea, right across from Turkey. Culturally it’s a bit like Brooklyn (or Brooklyn is a bit like Odessa because of an almost constant infusion of Odessans) – a city with an attitude, a city where a lot of famous people are born and famous people come to live. Architecturally it’s a lot like Vienna and St. Petersburg: a city built on a grand scale (but with softer edges), by the best architects.

    Odessa’s ancient past is obscure: a Greek colony, a small town controlled by Kievan Rus, the Golden Horde, various Khanates and Kaganates, and finally a Turkish fortress. Odessa’s fortunes have turned when Russian forces invaded it in late 1700s. Catherine the Great apparently wanted to fortify the newly won land, and committed the people and resources needed to make the new city of Odessa a success.

    The founding fathers of Odessa were a bunch of distinguished foreigners in the service of the Russian crown: General José Pascual Domingo de Ribas y Boyons, Armand Emmanuel Sophie Septemanie du Plessis, duc de Richelieu, and Count Louis Alexandre Andrault de Langéron.

    Richelieu, or the Duc, as he’s commonly known in Odessa, will forever be loved by Odessans for his accomplishments. The way I imagine the Duc is sort of like the 18th century Steve Jobs, with a reality distortion field of his own, except without being an asshole (Richelieu was known for his kindness and indifference to money). Somehow – nobody know exactly how – Richelieu got Odessa the status of a “free port“. This meant that goods could be unloaded without paying the taxes within the city limit. This brought about an unprecedented influx of wealth, which in turn fueled the building of Odessa by the best European architects in the European manner. Odessa’s opera theater is only slightly smaller than Vienna’s, and is by the same architect.

    Another unique aspect of this new city was the ethnic makeup. Besides the usual for Ukrainian cities mix of Ukrainians and Russians, Odessa became a melting pot. Frenchmen, Greeks, Turks, Germans, Armenians: all rushed into Odessa. Even the Jews were allowed in, and not being limited to certain occupations or living in a ghetto. Odessa is a very Jewish town despite what the author of Everything Is Illuminated might have you believe.

    I left Odessa when I was 16. I came back for a 10 day visit 15 years later.

    Odessa is a a city that makes you nostalgic, and I kept seeing it in my dreams. Luckily there’s a small international airport in Odessa and President Yushchenko kindly lets the holders of an American passport into the country freely, with no need for a visa.

    12 hours and $1300 later I was standing in Odessa, looking for a cab. A pushy cabby was very surprised when I did not want to ride in his clean BMW and chose a cheaper and dearer to my heart filthy Soviet-vintage car.

    As far as hotels go, Ukraine is much more reasonable than Russia, but there are still no Marriott-like affordable and well-designed chains. There are overpriced hotels with decor that will burn your eyes out, cheaper, but scarier hotels, and apartments that you can rent which cover the gamut. Odessa has a population of about a million, but it swells to twice the size in the Summer season. Because of that there are thousands of very reasonably priced rental apartments with great amenities. Unfortunately I did not plan enough ahead, and ended up reserving a very cheap room in a brand new hotel Zirka that recently opened right in the center of the city.

    For a very reasonable $35/night I lived in a tiny-tiny, somewhat flimsily outfitted, but very clean room with a fully functioning shower, air conditioning and beautiful views, right in the historic center of Odessa.

    The hotel was still being built when I lived there, and I herd later that it was becoming a bit notorious for renting the rooms at hourly rates.

    As far as I’m concerned, you really can’t beat their amenities, their location, and their prices. Also, the staff was very courteous and professional. It was very quiet there during my stay – but worst case scenario – you might overhear noisy sex, from which you are not guaranteed at almost any hotel.

    It’s hard to see on picture, but the towels had little dollar sign designs.

    My hotel room reminded me very much of the affordable hotel room that I lived in in Japan, down to the picture of soft drinks that I took there.

    In Odessa I mostly drank Borjomi, a Georgian mineral water. Borjomi, as far as I’m concerned is the tastiest mineral water in the world.

    Odessa has its own mineral water, Kuyalnik, but it’s not sold in restaurants for some reason. I found a few bottles in a convenience store closer to the end of my stay. More about Kuyalnik later – I have a very special connection to it.

    Apparently in Europe Diet Coke is marketed as Coca Cola Light, is sold in frosted bottles, and as far as I can tell, in a different formulation. It did taste different, and I know my cokes.

    I quickly unpacked, grabbed my camera and went for a walk.

    You really can’t enter the same river twice. I left Odessa when the Soviet Union was still intact. When I came back, a lot of things stayed the same.

    There’s still a fountain in the City Square, the live band is still playing on Sundays and the pairs still dance.

    Acacia trees, the most common plant and the symbol of Odessa, are still filling the city with the aroma and sidewalks with their yellow flowers. Cleaning ladies (and men) still sweep the sidewalks with brooms made out of small branches. I brought a small jar with acacia blooms with me – the smell of nostalgia.

    Remember that ethnic markup that I described earlier on? Well, somehow that mixing of genes resulted in the hottest women on the planet. Odessa is still the city of super hot women. This brings a large contingent of sex tourists and mail order (in this case – cash and carry) bride seekers. I was approached (probably because I was typing away on a laptop) by a most distressed gentlemen in a cafe: he could not get online. His hands were shaking. I fixed some gnarly windows crud setup options and wi-fi started working. All he cared about was getting to a dating site, and when it loaded, his hands finally stopped shaking.

    Things have changed though. Odessa took on some qualities of Havana, Cuba. Historic buildings are deteriorating, old cars are kept alive way past what’s reasonable.

    It’s not like Havana because people seem to prosper. Even the pensioners do not go hungry, there is a lot of new construction, and the rich are really, really rich. I’ve seen just about every expensive car I know in the streets, except maybe a Maybach.

    A few things about the new Ukrainian economy. The salaries are paid in US dollars, but dollars are not accepted anywhere. You can easily exchange them into hryvnas and back very easily, and the rate is somehow kept at about 5 to 1, without even having to shop around for a rate.

    Real estate is amazingly expensive: for instance the apartment that my parents sold for something like $5K costs about $500K. At the same time the mortgage industry is almost non-existent.

    I’m told that the government officials are amazingly corrupt, and they constitute a major portion of the upper crust. A police captain can easily become a multimillionaire, and so can just about any government bureaucrat. There’s a practice of “otkat” – kickback from a government project is rampant. High ranking policemen and bureaucrats are almost outside the law, like in India.

    At the same time, even with all the corruption and bribery, the economy is pretty healthy, even without Russia’s oil.

    Price-wise Odessa is not the bargain that it once was. For most things I’d estimate the cost of living at about 60-70% of Brooklyn prices. Food and rent is pretty cheap, but electronics, clothing and cars are more expensive. In particular, cars are taxed so much that they cost about 2 to 3 times more than in the US, which makes all those Rollses that I’ve seen even more impressive, and explain the Soviet-era cars.

    Deadprogrammer Visits Odessa : Part II : Balconies and Yards.

     
  • Michael Krakovskiy 4:30 am on October 11, 2006 Permalink | Reply
    Tags: Bionic Woman, Bionics, Bowerbird, Coca cola, Cybernetics, Cyborg, electronic communications, , , , online social networking, personal web pages, , , , Social networking service, social networking sites, , , , The Bionic Woman, The Six Million Dollar Man, , Web Beta, web professional, web programmer, William Gibson   

    Bionic Social Networking 

    The words bionic and cybernetic kind of lost their original meanings in the English language. I squarely blame The Six Million Dollar Man, The Bionic Woman, and The Bionic Boy and the rest of TV and movie cyborgs as well as William Gibson.

    Cybernetics is the science of control and communication. That does not only include electronic communications and numeric control. All kinds of control and communication. Thus we are all technically cyborgs or cybernetic organisms. Cyber- was a hot bizz-prefix in the 50s and 60s, but today steadily deteriorated into something anachronistic. People say “cyberspace” to sound old-timey, like when Mr. Burns from The Simpsons says “alienist” instead of “shrink.” Meanwhile, the study of usability, which in demand because of its apparent usefulness, is basically a subset of cybernetics. Yet when something is described as cyber-something, everybody promptly imagines gleaming steal and humanoid robots or cyborgs.

    The word “bionic” fares even worse because of The Six Million Dollar Man. Something bionic is not necessarily “better, stronger, faster”. It means that it’s modeled on something found in nature. Like the Coca-cola “contour bottle” that is based on the cacao pod.

    Anyway, what I wanted to write about has something to do with both cybernetics and bionics. As a web professional, I have witnessed and participated in the rise of online social networking. Social networking squarely falls into the cybernetics category as communication through technological means. The though that occurred to me is that it’s also bionic.

    The only difference between Web 2.0 and Web 1.0 or Web Beta is ease of use. Things have become slightly easier, but personal web pages, blogs and social networks like myspace are basically the same thing that has a rather interesting counterpart in nature. The best example from nature is the behavior of bowerbirds. These birds build garish and elaborate nests “called bowers” to attract mates, which is a rather counter-intuitive behavior, as blinged-out nests are a prime target for predators.

    “Depending on the species, the bower ranges from a circle of cleared earth with a small pile of twigs in the center to a complex and highly decorated structure of sticks and leaves – usually shaped like a walkway, a small hut or a maytree -, into and around which the male places a variety of objects he has collected. These objects – always strikingly colored – may include hundreds of shells, leaves, flowers, feathers, stones, berries, and even discarded plastic items, pieces of glass or similar things. The bird will spend hours carefully sorting and arranging his collection, with each thing in a specific place. If an object is moved while the bowerbird is away he will put it back in its place. No two bowers are the same, and the collection of objects reflects the personal taste of each bird and its capability to procure unusual and rare items (going as far as stealing them from neighboring bowers).”

    Isn’t a bower strikingly similar to a myspace profile? If these birds could figure out how to set background music and master JavaScript copy and pasting they definitely would. Myspace is not better, faster or stronger than other social networks or blogs, but it’s sure bionic.

    I, personally already attracted a mate years ago. I’ve accomplished that with an old-fashioned web page (true story) that any modern myspace bowerbird would be jealous of. As I don’t need any more mates, the only reason for me to use social networks is to find friends. Also, as a web programmer I am interested in seeing the interfaces, technical tricks and various doodads that earn other developers kajillions of dollars.

    Also, recently I was talking with a friend of mine (whom I’ve known for many years online and never met offline, by the way), and got into an argument about privacy feature trends in social networking sites. He countered my argument about something that Myspace does by saying that I don’t even have a Myspace account and thus don’t know what I am talking about.

    Well, I went ahead and created one. I also got an account at LinkedIn, Facebook, and del.icio.us . I even created an account in William Gibson’s wet dream, Second Life, although thanks to my geek-atypical aversion to role-playing games I could not suffer though more than 15 minutes there.

    In any case, I welcome all of you to go and check out my digi-bowers and add me as your friend.

     
c
Compose new post
j
Next post/Next comment
k
Previous post/Previous comment
r
Reply
e
Edit
o
Show/Hide comments
t
Go to top
l
Go to login
h
Show/Hide help
shift + esc
Cancel