Nepso

I present you my four year old daughter’s latest creative output. While other kids are drawing useless doodles, Natalie is mastering the steps of NPD, brainstorming, advertising, and graphic design.

This is a rather detailed concept for “Nepso” brand candy (here seen “falling into a basket”).

Note the unique brand name, the pleasing overall layout, and a fine, fine logo work in the bottom right corner.

While this work might be considered derivative of products of Mars, Incorporated, I still feel that this is a fine first foray into marketing.

One Hundred Views Of Empire State

So I was buying overpriced fotoclips at the photography museum shop. Then I decided to buy a few postcards for sending to my non-writing friends. The only one New York picture I liked half way was the one on Empire State Building with the subway globe. But then I quickly remembered the globe itself was half a block from where I was. So there it is. Zero creativity, 100% clich�. Saved 75 cents.

TGIF

On the way home have seen this crowd of people watching some “performance art” dealy with dancing manikins and drag queens in sparkly gas masks. Big whoop. I’d be a lot more surprised if that store sold good espresso. I wonder how they pay the rent for that place. A storefront like that near Times Square must cost at least 10 grand a month.