Two Elephants

While I visited Odessa, I had dinner at a restaurant called “Captain Morgan”. It had my first taste of absinthe there (at the time you could not buy absinthe in the US), they had wi-fi, and their take on Vietnamese salad was almost passable.

The address of the building where “Captain Morgan” is located now is Resihlyevskaya street 17. Named after Odessa’s first and most beloved governor, Duc de Richelieu, it was always one of the oldest and most prestigious streets, sort of Odessa’s Madison avenue. (Pushkin street is 5th ave, Deribasovskaya – Broadway.) During Soviet times Resihlyevskaya was renamed into Lenin street, now the old name is back.

There were two things for which 17 Lenin street was famous. First of all, it was Isaac Babel’s childhood home. Secondly, it housed a large bookstore unimaginatively called “Technical Book Store.” On the other hand everybody called it “Two Elephants”, which was a bit of a mystery, since there were no elephants to be found there, only a very large selection of technical books and a top-notch stationery section.

The name came from the fact that before a renovation that happened sometime in the 60s, there were two giant life size papier-mache elephants reaching to the top of the ceiling in the store. Before the revolution it was a high end toy store.

I recently learned that it used to belong to my great grandfater, Moses Zayderbit. He had enough sense to voluntarily hand the store over to the Bolsheviks, and even managed to get a job there.

While my other great-grandfather looked a bit like Seth Bullock, great-grandpa Moses looked a little bit like Roger Sterling from Mad Men:

So, last year I was drinking absinthe and checking email in what used to be my great-grandfather’s toy store without knowing it.

Amazon Ads in RSS Feeds

A while back I’ve added an advertising module to my site that allows me to inject amazon item ads both into the site content and into the rss feeds. I hand pick the items, which most of the time fall into one of the three categories: stuff that I would probably want myself, stuff that I already have, stuff that I mentioned in the post, and stuff that is just funny. Four categories.

This is not “punch the monkey”, not the same one ad that some bloggers stuff into their rss feeds and keep there forever until you are sick of it. From time to time the amazon items are really funny.

On the other hand, at my level of readers, the princely 6% commission that I get on Amazon purchases that come through the site, it’s not really a major financial incentive. The ads do cover my hosting expenses, but I do kinda feel guilty of thrusting the ads on my readers.

So, tell me, what do you think about the ads? Should I just junk them? I already replaced some of the ads on the site with links and ads for products that I simply like, without getting any payment, just as a way to say “thank you” to the people who make these products. I might do the same thing with the rest of the ads.

Imaginative Inventions: The Who, What, Where, When, and Why of Roller Skates, Potato Chips, Marbles, and Pie (and More!)

Have you ever wondered how chewing gum was invented? Or who made the first roller skates? Or why there are piggy banks rather than doggy banks? Imaginative Inventions answers all of these questions and tells the fascinating stories behind these, as well as potato chips, eyeglasses, doughnuts, high-heeled shoes, the wheelbarrow, marbles, the vacuum cleaner, animal crackers, and more. Written in verse and with illustrations full of offbeat characters and quirky details, this book invites young readers inside the minds of great inventors and encourages them to think imaginatively.

Don’t Mock The Victorians

I’ve been leafing through some old Soviet science and technology magazines, and came upon this cartoon mocking inventors of the yesteryear. There’s a trunk-lifesaver, steam-powered sewing machine, a built-in bottle opener, an automatic candle extinguisher, a variety of ridiculous looking egg cookers, and … a pneumatic tea kettle, which in one shape or another can be found in just about any coffee shop, catering hall and cafeteria these days.

Also in the mix – what they imagined a cell phone would be like in the 70s.

Link Love 1

Stack Overflow: What do programmers listen to when they write code?

The best note taking tool in the world, Evernote, finally released an API. I really, really love Evernote.

Jesse Reklaw has a new Slow Wave book, The Night of Your Life, out. You can get signed copies from Slow Wave website or buy them at Amazon. Slow Wave is in the top 5 of my favorite comics, and Jesse drew the cat and programmer graphic used in the masthead of my site.

For some reason, my former co-worker Sean posts more New York City photos than I do these days.

Big Shots: Business the Rupert Murdoch Way

Now brought completely up-to-date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdoch’s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, Business The Rupert Murdoch Way is a fascinating insight into what it takes to create a global business empire.

The Man Who Owns the News: Inside the Secret World of Rupert Murdoch

If Rupert Murdoch isn’t making headlines, he’s busy buying the media outlets that generate the headlines. His News Corp. holdings—from the New York Post, Fox News, and most recently The Wall Street Journal, to name just a few—are vast, and his power is unrivaled. So what makes a man like this tick? Michael Wolff gives us the definitive answer in The Man Who Owns the News.

With unprecedented access to Rupert Murdoch himself, and his associates and family, Wolff chronicles the astonishing growth of Murdoch’s $70 billion media kingdom. In intimate detail, he probes the Murdoch family dynasty, from the battles that have threatened to destroy it to the reconciliations that seem to only make it stronger. Drawing upon hundreds of hours of interviews, he offers accounts of the Dow Jones takeover as well as plays for Yahoo! and Newsday as they’ve never been revealed before.

Written in the irresistible stye that only an award-winning columnist for Vanity Fair can deliver, The Man Who Owns the News offers an exclusive glimpse into a man who wields extraordinary power and influence in the media on a worldwide scale—and whose family is being groomed to carry his legacy into the future.