I don't know if you noticed, but the golden arches of the McDonald's logo are not always "golden". McDonald's allows for a surprising range of color variations, like this green logo that was necessary to downplay the shameful existence of Mickey-D's in an uppity Sedona community. They even planted a shrub to hide the logo.
A fine example that might explain the failure of the The Golden Arches Theory of Conflict Prevention is the sinister looking logo on the Intrepid Sea, Air & Space Museum. The color harmonizes with the silhouette of A-12 Blackbird above on the deck of USS Intrepid.

By the way, I always thought that Grimace was chicken nugget gone bad. As it turns out, I was wrong about the chicken nugget part, but was right about the gone bad part. Grimace used to be a four-handed villain hellbent on stealing shakes. My favorite quote from one of the number of the Mystery of Grimace websites: "Grimace wasn't marketable as a fat ass purple thief, but is marketable as a fat ass purple nice guy". Well, at least the Hamburglar is continuing his life of crime. And I am afraid Ronald might join him soon enough after being fired in Japan.
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The McD's on St Charles Avenue here in New Orleans doesn't (didn't?) have any red or gold on it, either. It is (was?) all beige and white. Very benign and uptown. I'll send a picture if it's still there and intact. And the McD's in Paris is entirely white. Weird.
White? No wonder, they also have a funny name for quarter pounder with cheese :)
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