Hunting Heads and Developing Back Ends

I’d like to share with you a few thoughts about tech recruiting. This is not a post about how to write resumes, read resumes, ask or answer tech interview questions. Enough is written on the subject by people who are better at all of this than me. No, it’s about that email that arrives in almost every developer’s inbox about “a full-time, permanent position with a very competitive salary” for “a very prestigious company located in mid/down/up-town” which is looking for “an alphabet soup of technologies”. Half the time it’s a phone call. These happen during the times of boom and bust in the tech sector, although with varying frequency.

Now, people who are not programmers would probably think that this is spammers or scammers who will ask for a fee. Well, there is a fee involved, but this is not scammers: every time there’s a reasonably well paying job involved. A huge number of programming positions gets filled this way.

There’s always a shortage of decent software developers, project managers, system administrators and allied tradespeople. This was true back when I was starting my career, in 1997, but it only got worse. First of all the cost of running a startup came down from hundreds of thousands of dollars to thousands, and many talented programmers with ideas, tolerance of Ramen-heavy diet, slumming, and a little risk exited the corporate workforce to build url shorteners and travel sites for hipsters. Top notch people with kids and/or love of brightly colored furniture and fridges stocked with fancy sodas were vacuumed up by Google, Microsoft, Facebook, Yahoo and other modern Xerox Parc-wannabees. The hedge funds sucked in all those who are good at implementing complicated formulas and algorithms in code that can make a Kessel run in 12 parsecs or less.

The biggies look for a healthy mix of specialists, but they can easily afford to hire jack-of-all trades hackers. Everybody else usually looks for a person who has proven experience with a certain “stack” – an alphabet soup of languages, operating systems, and servers. Sometimes stacks are ageless like COBOL, CICS, DB2 – even today typing it into dice.com brings up 155 results. Some come out of favor: LISP – only 16 results though. Somer are old standbys: Php MySQL Apache – 370 results: C# SQL Server IIS – 439 results. Some, like RoR are up and coming – 93 results.

If you are relatively young(cheaper that way) and have done some work with a fashionable stack your phone will be ringing weekly with recruiter calls in the dreariest days of a tech bubble burst. If you are a specialist who deals with a particularly gnarly piece of hot tech – it will ring a few times a week.

Now here we come to a somewhat interesting phenomenon. Most of the time the person calling is a “headhunter”. Here’s what’s happening:

Web department in company Webco Enterprises has an opening. It could be caused by a number of things, but most commonly

1) after gettig tired of incessant complaining of the VP of Web Things, the Bean Counter finally agreed to budget in Y dollars for another headcount.

2) an experienced headcount who was making Y dollars accepted an offer of Y + $30,000 + an office with a door from company iWeb 2.0 and left.

So here is VP of Web Things with a budget of Y dollars. She’s swamped with work. In the next team meeting she tells her nerds to ask all of their friends if they know somebody and offers a referral bonus. Next she puts together a typical job ad complete with technological alphabet soup and takes it to the Master of HR. The Master of HR posts it on the company intranet, on the corporate site and on monster.com, dice.com, etc. Next VPoWT goes to the same sites and looks for candidates who posted their resumes there. It’s mostly drek, and the one person who might be ok wastes a lot of her time because he has another offer for Y + $10,000 from another company.

Now more desperate, she starts using “headhunters”. They send a couple of somewhat crappy candidates, followed by one barely ok one, followed by one who’s good enough. After a little song and dance the good one accepts Y dollars per year minus – 15% that silently go to the recruiter. The next few years he’ll be getting modest raises and maybe even a bonus or two that will not break the budget: the Bean Counter approved Y dollars, and it stays in the budget like that, and the headhunter only gets paid once.

Now, here’s what was happening on the other end: headhunters start pounding searches into their computers. LinkedIn, all recruiting sites, internal databases, etc. They might not understand what those letters in the alphabet soup mean, but they sure can try to match them up with what comes back from searches. Then they start shooting in the dark – it’s easier to get people who are currently looking for jobs, but it’s the shallow end of the pool that VP of Web Things already explored somewhat. They start pinging people who are working at the moment – this is where the good heads are.

Finally someone hunts up the the right head for VPoWT’s headcount and pockets the 15% of a yearly salary of that head.

Now, here comes the interesting part: most of these headhunters who are calling are trying to line up publicly available job listings with people on LinkedIn. For instance, I recently received two emails about a rather awkwardly named position “Director of Back End Development” (second recruiter spelled it “Backend”).

I looked it up on one of the recruiting sites (I think dice.com), and it was an old and infamous pre-dot-com-boom company that chose such a unique job title for what I do for a living. It was literally the only one with that creative title. I could have applied directly, bypassing the 15% headhunter’s fee. This is the reason why headhunters rarely name the company name.

In the past, through my random and numerous connections I’ve heard stories about what the setup is like at that place, and it’s a doozy. I’m pretty sure that the person who will take that job will take a lot of development up his or her back end.

The moral of the story is this: it’s easy enough to bypass recruiters – they are just engaged in arbitrage: the hiring manager is busy, the potential headcount is not even looking. That 15% is OPM (other people’s money) to the hiring managers, but not so much to the headcounts.

Ze Paul Frank

In my career as a web development I’ve seen a lot of brilliant and competent people, as well as a lot of utter incompetents, on all levels of the corporate ladder and working at all levels of productivity. Basically, if I were to make a competence scale, it would look something like this:

– <–10-9-8-7-6-4-5-4-3-2-1-0-1-2-3-4-5-6-7-8-9-10–> +

Let’s say user data release by AOL would rate at negative 7; setting out to rewrite Netscape from scratch at negative 9; changing all the links of an established website in the name of SEO at negative 5; writing tons of spaghetti code that nevertheless functions and serves users at positive 1; coming up with PageRank algorithm and implementing it — at positive 10. There are also those who come into the office and do nothing at all – that’s 0. Ase we all seem to notice and remember negative things better than positive, sometimes corporate life seems like one big orgy of incompetence and bad ideas.

I’ve long had a theory, why even with so many negative contributions, American companies mostly prosper and thrive, despite incompetency. To explain it, I usually use an ant metaphor. See, when ants are carrying a bug or a caterpillar back to the nest, they almost always succeed. But the thing is, they do not cooperate very well. They all have different ideas about which way to pull, and some, instead of helping, actually climb on the cargo or collide with other ants. Others just watch from the sidelines and generally mill about. But even though ants pull in different directions, the resulting force vector generally leads to the nest, and the caterpillar gets there eventually.

Recently, an article about a designer Paul Frank caught my attention. He is fighting his former business partners who jettisoned him from the company bearing his name. He came up with the design ideas that made the company what it is, as well as lent it his name. The business partners accused him of not contributing to the daily business grind, bought out his shares and either fired him or drove him to resigning (depends on whose story you listen to). It’s getting nasty:

” “Those guys are saying Paul Frank is not a person,” says the designer, whose given name is Paul Frank Sunich. “I hear they’re all wearing T-shirts that say ‘We Are Paul Frank.’ Well, you’re Paul Frank Industries. You’re not Paul Frank.”

I’ve seen the monkey design that Paul Frank is so famous for, but did not know that it was a multimillion dollar business. Apparently it’s very popular – and I definitely do believe that both the business partners that made this quirky brand into such a powerhouse and the guy who conceived it made positive contributions.

What I have the issue with is the person who’s running their web department. It’s not even the unusable obnoxious flash-ridden websites that don’t work in Firefox. It’s the fact that this person apparently never did something very basic – typed in “Paul Frank” into Google. Because when you do, you get this as a first result:

I don’t have a problem with the programmer who used a stock client detection script from somewhere. We all do that. But putting “Client Detection Script” as the title of the first page of your site is rather idiotic. And nobody at the company even searched for “Paul Frank” in Google, even if to see what other Paul Franks there are out there!

Getting back to my ant theory, squabbles, badly designed websites and all those people who prolifically do bad things are balanced out by things done right. The website may suck, but the brand is so good that people will put up with it. Individual ants might be doing stupid and counterproductive things, but it all gets balanced out. The caterpillar gets dragged into the nest, whether it wants it or not.