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  • Michael Krakovskiy 3:39 am on October 10, 2008 Permalink | Reply
    Tags: , , , , , elementary-school teacher, Idea, idea collectors Chip, Made to Stick, , Nobel Prize-winning scientist, , simulation, , tackle   

    Made to Stick: Why Some Ideas Survive and Others Die 

    Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

    Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

    In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

    Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

     
  • Michael Krakovskiy 9:19 am on November 6, 2002 Permalink | Reply
    Tags: , , , manager in your local supermarket, Marine aquarium, , , , tackle,   

    WML: the Arch-Importance of Buckets and Lightbulbs 

    Hello, and welcome to the first edition of WML: What Michael Learned!

    Today’s topic: aquariums. I am not going to talk here about not listening to the guy in the pet shop, about “cycling” the aquarium before adding the fish, about not overstocking the aquarium and overfeeding the fish. Everybody knows that, right? Well, I hope so.

    What I am going to talk about two common problems.

    Problem number A: water changes are hard.

    Solution:
    Get a good big bucket. A 5-gallon bucket is perfect. First of all, you will know how many gallons there are in it. Unlike that tiny bucket you got in a drugstore, you will know it’s volume, so it will help you dose salt, chlorine remover, bacteria culture and medicine. Also you will make fewer trips to pour out and bring in new water.

    Where to get a good bucket like that? I’ve got mine at my tackle shop, Bernie’s. It cost me $3. You can probably get it for free if you ask a manager in your local supermarket, but make sure that it held nothing toxic before.

    Problem number B: Aquarium plants die.

    If it’s not the fishes that do the dirty deed, it’s probably your lighting fixture. The one that came with your aquarium hood is crap. Go out and buy a new lamp, but leave the hood itself. What you need is a full spectrum, natural light fixture. I use Coralife Marine Aquarium 50/50 Daylight Bulb and it works like a charm, even though my aquarium is freshwater.

     
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