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  • Michael Krakovskiy 5:40 pm on December 24, 2009 Permalink | Reply
    Tags: , Banksy, , , , famous graffitti artist, flash, graffitti artist, , , , Human development, , Maslow's hierarchy of needs, Maslow's pyramid, Microformat, Personal development, , , , , ,   

    Deadprogrammer’s Hierarchy of Web Needs 

    I recently received a phone call from a recruiter. He wanted to lure me away to some “big company” that still had “small company feel” to participate in a “redesign of a major website”. He felt like all of these things, as well as “a well stocked kitchen” were big selling points.

    I am a veteran of many website redesigns, major and minor. I’ve come to dread the word “redesign” because very frequently it meant taking a perfectly good website and making it significantly worse, and then through major struggles making it marginally beter. In the past I wrote a rather bloated article titled “The Russian Tea Room Syndrome” about this. Today I would like to write a bit more about this, as this topic rarely leaves my mind and my life.

    Earlier in my career, I had very little influence over the redesign process, but this is changing. This is the primary reason why my job title has the shameful word “Architect” in it: I write code and configure servers, but I want my say in strategery as well.

    So, Michael, you might ask, what is the problem with redesigns? Aren’t redesigns about making websites better? Well, many redesigns suffer from not following IBM’s famous motto.

    IBM has one of the best corporate mottos ever: CRUSH and DESTROY. Uh, I mean THINK. They even give out props with the word “THINK” on it and publish THINK magazine.

    Many redesigns happen simply as a knee jerk reaction: oh, look company X is doing Y and using Z. When you sit in a meeting and somebody is describing a redesign purely in terms of things other people do, you are likely in trouble. No thinking is involved at all.

    But sometimes it’s the type of thinking that is going on that is the problem. You have to think about the relative importance of things.

    I have a picture by famous graffitti artist Banksy hanging on my wall. It is a metaphor about true and false importance.

    In 1943 a Brooklyn College professor Abraham Maslow outlined what is now known as Maslow’s Hierarchy: a pyramid that ranks human needs. It looks like prior to him nobody really gave a lot of thought to relative importance of pooping and morality. Well, maybe a little – there’s a Russian idiom for a person of untrustworthy nature that originated during WWI when soldiers relieved themselves in rows, next to specially dug trenches: “I would not take a dump next to this person”. Also see “I hope they serve beer in hell

    Here’s Maslow’s pyramid in all of its glory:

    I decided I’d come up with the hierarchy of web needs:

    standard adherence: strict XHTML, CSS, etc

    choice of technology: language, CMS, OS, cloud/servers, etc

    other features: widgets, games, microformats

    multimedia: video, podcasts, interactive flash

    design: graphical elements, typography, pleasing layout

    semantic web: metadata, tagging

    usability: text size, image size, logical layout, uncluttered interface, site name/urls, browser support

    community features: comments, ratings, feeds

    googliness: search, speed, security

    content qualities: usefulness, interest, freshness, uniqueness

    content: text, images, links

    In my opinion unsuccesful redesigns happen when people start from the wrong end of the pyramid (always skipping the first step: I’m yet to meet anybody with power who thinks about these things are important).

    I will expand on this in my next post.

     
  • Michael Krakovskiy 5:05 am on July 28, 2008 Permalink | Reply
    Tags: , flash, , William A. Nolen, William Nolen   

    The Making of a Surgeon 

    The Making of a Surgeon is the memoir of an apprentice. It is William Nolen’s story of his transformation from student to practitioner, from a brash medical school graduate to a surgeon possessing skill and judgment. And, as happens in the best memoirs, with his brilliant flash of self-discovery William Nolen illuminates the world outside himself.

    First published in 1970, The Making of a Surgeon received critical acclaim and touched a world audience. The book’s universal themes propelled it to the rarified heights of a best seller. In this reprinted edition, with a foreword by the author’s daughter, his classic returns.

     
  • Michael Krakovskiy 5:10 pm on July 26, 2008 Permalink | Reply
    Tags: , , Canon EOS 1D Mark III Digital Camera, , Canon EOS-1D Mark III, , flash, , , ,   

    Canon Speedlite 580EX II Flash for Canon EOS Digital SLR Cameras 

    Further development of Canon’s flagship Speedlite has led to the production of the 580 EX II. This is the premier Speedlite for all photographers, including professionals. Newly designed to match with the EOS-1D Mark III in terms of improved dust- and water-resistance, body strength, and the ability to control flash functions and settings from the camera menu (EOS-1D Mark III only). Other features include improved communication reliability through its direct contacts, and recycling time is both 20% shorter than the 580EX and is completely inaudible.

     
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