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  • Michael Krakovskiy 3:29 am on December 2, 2009 Permalink | Reply
    Tags: , , Brand, , Communication design, , , Doodles, , , Mars Incorporated, Product development,   

    Nepso 

    I present you my four year old daughter’s latest creative output. While other kids are drawing useless doodles, Natalie is mastering the steps of NPD, brainstorming, advertising, and graphic design.

    This is a rather detailed concept for “Nepso” brand candy (here seen “falling into a basket”).

    Note the unique brand name, the pleasing overall layout, and a fine, fine logo work in the bottom right corner.

    While this work might be considered derivative of products of Mars, Incorporated, I still feel that this is a fine first foray into marketing.

     
  • Michael Krakovskiy 9:51 am on November 26, 2008 Permalink | Reply
    Tags: Abu Gharib, Communication design, , , , , , , Pentagon, , , Youth Technology   

    Zoomfly Test: Capitalist Monkey 

    I frequently want to post images that don’t make a lot of sense to post in smaller format. I’ve been meaning to build a custom zoomer similar to Zoomfly, but gave up and just installed an off-the shelf module.

    Here’s a sample file – a scan from a Soviet “Youth Technology” magazine circa 1961. A bought a couple of these on eBay – and I got to tell you, they really took me back… While growing up I was constantly reading back issues of these magazines, and now, in these few random issues that I purchased I found a few illustrations that I remembered, like the one that is at the end of this post. It’s a very strange feeling – remembering a picture last seen 20 years ago.

    Another very strange feeling is noticing the lack of ads and Photoshoppery – all illustrations are either photographs or drawings, and they look so much better than what you’ll find in most todays magazines.

    The article that accompanied this full page illustration was titled “Bourgeois Ideologists on the Future of Mankind” and was about doom and gloom that proliferated amongst western philosophers. In the illustration robots are going Abu Gharib on their creator’s ass, Martians are running for cover from Pentagon’s missiles, labour bosses are exploiting monkeys, dour looking generals are growing artificial goose-stepping soldiers, hippies are going back to stone age, and Malthusians are working on biological warfare. The top hat wearing capitalist monkey in the background is just darling.

    Meanwhile, on the next page simple Soviet people are partying in the light of aurora Borealis.

     
  • Michael Krakovskiy 4:46 pm on July 26, 2008 Permalink | Reply
    Tags: , , , Communication design, , respected author,   

    The Secret Life of Logos: Behind the Design of 80 Great Logos 

    Valuable Insight Into What Makes a Logo Work

    *Subject of logos is one of three top-selling areas in design books
    *From the respected author of Logo, Font and Lettering Bible
    *Provides insight into successful logos by showing previous iterations

    With a convenient horizontal format, The Secret Life of Logos showcases a spectrum of logos (including rejected versions of the logo) allowing readers to determine what leads to a successful design. Featuring hundreds of logos never seen before, the book visually showcases the creative process behind each logo’s development, and the behind-the-scenes decision making done by designers and clients.”

     
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