Eyeballs vs Clicks
I really don’t understand why Internet advertising industry is so centered on clicks. Everywhere else advertisers pay to put ads on billboards, magazine pages, TV and movie screens, all unclickable. They will even pay crazy money for tiny little logos on very fast cars going in circles. Or on outfits of athletes and even golfers. Yet when it comes to web advertising – eyeballs do not matter, it’s all about clicks. For instance, Vonage gets a really sweet deal – I never click on their ads, but every ad is a reminder to me that Verizon is ripping me off and I should really think about an IP telephony solution. When I will finally see that they have done something about providing a 911 service that is as reliable as a regular phone company’s maybe I’ll finally succumb. Or maybe their ads will do their dirty deed, I won’t have much problems finding them – their company name is also their web address.