Last couple of weeks were rather stressful for me, thus no posts lately. I would like to break that non-posting streak and work on my site a bit as well.

First order of business – following antonme’s suggestion I installed MTLJPost plugin which will duplicate my posts in my Livejournal making dprogrammer_rss unnecessary. I will be turning off MT’s commenting feature and directing all commenters to Livejournal. I am too lazy to install the threaded comments hack in MT, and there seems to be almost no comment spam in Livejournal. I still need to do a lot of work on MT templates – the layout I have right now is rather ugly and not very usable.

I pretty much achieved what I wanted on the ad front – in about 30 days I’ve earned $7.99 with 1.8% clicthrough rate and $2.49 CPM. That’s a Fair und Balanced newspaper for every weekday! CPM by the way is a mysterious marketing term which means Cost Per Mil, where Mil (or Roman numeral M) stands not for Million but for for 10^3.

This cornucopia of revenue should be of course offset by my hosting costs, taxes and a purchase of $227.00 (+$5 s&h) Gretag McBeth Eye-One (aka i1) monitor color calibration thingy from an advertiser that google ads showed in my post. This might actually be the first time I ever bought anything from an online ad. Oh, Eye-One is outstanding. I will write a review sometime, but it’s definitely the way to go.