Walmart is changing its logo.
From this:
To this:
MSN wonders out loud: “What does Wal-Mart’s new logo mean?”
“”(The new sunburst) looks organic. My sense is they are trying to say, ‘we’re an eco-aware company,’” says Marty Neumeier, president of Neutron, a branding firm in San Francisco.”
This is the same school of thought in which a train disappearing in a tunnel symbolizes travel.
It’s abundantly clear what the source of inspiration of this logo’s designers was: this passage from Kurt Vonnegut’s classic “Breakfast of Champions”
“To give an idea of the maturity of my illustrations for this book, here is my picture of an asshole: ”
To quote two other modern classics:
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It doesn’t look like an asterisk to me, more like a sun, but I suppose if you want to make up a story to complain about something, it is possible to see something in anything. What’s wrong with them wanting to be more earth friendly? I’m all for anything that helps after seeing gas prices hit $4.00 a gallon. Is this how low things have gotten? Don’t we have any real scandals or wrongs to right?
Doesnt it look like a W upon M…? standing for “W”all “M”art….? I had this impression when i saw it for first time….