The Secret Life of Logos: Behind the Design of 80 Great Logos

Valuable Insight Into What Makes a Logo Work

*Subject of logos is one of three top-selling areas in design books
*From the respected author of Logo, Font and Lettering Bible
*Provides insight into successful logos by showing previous iterations

With a convenient horizontal format, The Secret Life of Logos showcases a spectrum of logos (including rejected versions of the logo) allowing readers to determine what leads to a successful design. Featuring hundreds of logos never seen before, the book visually showcases the creative process behind each logo’s development, and the behind-the-scenes decision making done by designers and clients.”