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  • Michael Krakovskiy 4:59 am on May 14, 2004 Permalink | Reply
    Tags: Air conditioner, Air conditioning, and air conditioning, , , , Fedders, Heating, , , Panasonic, , ventilating   

    It’s Reader Tech Support Happy Fun Hour! 

    What do you guys know about window air conditioners? I am about to go and buy 3 air conditioners – one 220v and two 120v. My plan of action before consulting google was this: measure the rooms, calculate approximate BTU needed and buy some Panasonic or Fedders brand units and arrange for delivery and professional installation (I’ve installed enough air conditioners myself, and I don’t want to do it anymore now that I can afford it). Well, I searched on the web and in newsgroups a bit and so far my plan is unchanged.

    Any better ideas?

     
  • Michael Krakovskiy 12:16 pm on August 4, 2003 Permalink | Reply
    Tags: Aisle, demand product, Gondola, , , Loss Leader, motor oil, , Panasonic, Retail, , Sears Holdings Corporation, ,   

    I See a Gondola. Impulse Speed, Engsin. We Are Off to the Races! 

    News in photography from : How to take “Panasonic” pictures.

    From The drama with tandems, gondolas and POGs in Sears.

    Now, store display, design and marketing always fascinated me. So I did a bit of digging around:

    Apparently this is a gondola (the long shelves) with end caps :
    (from http://www.leggettsfg.com/)

    Tandems seem to be Sears specific type of shelving. I wonder, who invented gondola shelves and why made that person name them so.

    I found Glossary of Aftermarket Terms and dug this stuff up:

    SKU: Stock Keeping Unit. Refers to each single item carried by a retailer. Every color, style and item having its own vendor or vendee number has its own SKU.
    Keystone: A markup of 100% or more.
    Loss Leader: A high-demand product such as motor oil or spark plugs, sold at cost or below to draw customers into a store.
    Velocity Price: Pricing system based on relative movement within a product line (usually discounting faster moving items more deeply than slower movers).
    Ad Slicks: Black and white reproducible artwork used for packaging and advertising.

    When I was working on online stores, I once asked in a meeting what SKU stood for. Interestingly enough nobody knew the correct answer. I looked it up on the Net later.

    You know those strings of items that festoon the shelves that we now know are called gondolas?
    (image from http://www.hubert.com)

    Apparently those are called “impulse strips”. When will they come up with warp strips?

    Now, this is an interesting name for a suprmarket layout:
    (taken from http://www.discountshelving.com)
    (Illustration 1) Racetrack Layout
    Racetrack Layout consists of a main aisle that will lead customers from the front area, around the whole store, and leads them at the check out counter. It is designed for two-way traffic that directs customers to what they are looking for.

     
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