Tag: PageRank

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7 Things You Can (Mostly) Do Without in Your Web Business

I’ve spent a lot of time in meetings about websites. Not as much as I’ve spent building websites, but a sizable chunk of my career. I mostly spent that time listening and not being listened to. But now that I’m older, have “Sr” in my title (it stands for Senor), a beard, those cool designer glasses, and have a lot more weight in meetings. Mostly due to the fact that I got pretty fat.

Previously I wrote about the evils of redesigns in The Russian Tea Room Syndrome, and about how web developers are like cooks and prison inmates. Restaurants are a notoriously difficult businesses to run, mostly because there are a lot of amateurs who do not understand what is not important. It’s not what’s important. Everything is important. It’s knowing what can be cut, especially in the beginning, that makes some restaurants succeed when others fail.

Here’s my list of 7 things that seem like they are important in websites, but really aren’t. These are not deal breakers. These are the things to think about last.

1) Looks. It’s nice to have a clean and beautiful design. But making a site pretty is not going to make you more money. Just look at plentyoffish.com – probably the ugliest dating website in existence. It does not stop its maker from raking in 10 mil a year without any hard work whatsoever.

2) SEO. SEO is the alchemy of the web business. I’ve seen more sites get sandboxed by Google than gain pagerank from SEO efforts. Most big url rewriting efforts create broken links, which are bad no matter how you look at it. Don’t break urls, if you can – make them descriptive, and try to make your site linkable (i.e. GET instead of POST search forms), but that’s about all that might help you. Spending a lot of money on SEO is just plain stupid.

3) Performance. Everybody hates slow and crashing websites. But unless this lasts for years, it’s not a deal breaker. Twitter suffers from worst imaginable performance trouble. Livejournal went through a long stretch of bad performance. Even the big dogs like eBay and Amazon have a slow spell or outage or two. MS Windows became the most popular OS in the world not because of its stability. Of course it’s currently losing market share to Apple, but this precess took decades. If anything, it looks like Twitter outages make its users miss the service so much, that when they get back in the twitter their brains out after bitching about the outage for a bit.

4) Good branding. A good name, url, and logo are not going to make you more money. They are just not that important. As long as it’s not too embarrassing, like therapist.com it’s going to be ok. If you look on Alexa, icanhascheezburger.com has almost as much traffic as tvguide.com.

5) Pure CSS markup and web standards compliance. I’m sick and tired of being told that “tableless” design is somehow important. It’s not, it’s not, it’s not. Go to google.com, amazon.com, ebay.com, nytimes.com and view the source. You will see tables galore. Wasting time eliminating tables is just plain stupid. And all-div completely web standards-compliant XHTML markup is not going to make you any more money. I refuse to feel bad about using tables. And perfectly validating XHTML is only going to help page scrapers.

6) Keeping the site ad-free. Site users are ok with ads. They really, really are. If you have what they want they will suffer through the biggest ads you can throw at them. “Half Page Godzillas”, “Skyscrapers”, “Page Killas”, “Shrieking Flash Sound Diddlers” – whatever you call your most annoying ad – despite heated assurances from the users, it’s not going to make most of them leave. Some will and more will follow, but it’s not as drastic as you might think. If you have something unique. I’m not advocating horrible Flash ads. “Flash Sound Diddlers” are not more effective in selling stuff than tasteful Adsense ads which will not have anybody at all leave. You can use ad money to buy more servers, more content, ads of your own. This will bring in more users.

7) Widgets. If your entire web strategy is based on building widgets, well, you are in trouble. You are entering an frenzied and very crowded market. Widgets are the bastard child of old school web “badges” and “push technology.” Widgets sometimes work great for increasing pagerank, just like the “web awards” that were given out by some sites in Web 1.0 times. They might get people to link to you, especially if these people are Myspacers that are constantly looking for shiny things to line their pages with. But in the big scheme of things widgets are not a great way to spend ttime and money.

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Modernism, Postmodernism and the Voice of the People

“It’s the combination of narcissism and nihilism that really defines postmodernism” Al Gore

I am a man with huge gaps in education. Every time I think about all the history, philosophy and literature that I should be familiar with, I shudder. Take, for instance, Modern Library List of Best 20th-Century Novels. Out of the top 10 I olnly read numbers 4, 5 and 10.

By the way, Modern Library editors did not understand the web enough to run a poll for a reader selected top list. Of course, the list came to include 4 Ayn Rand and three L. Ron Hubbard titles, with two top spots going to “Atlas Shrugged” and “The Fountainhead,” and third to “Battlefield Earth”. I am a bit surprised to see the Objectivists defeat the Scientologists, but I guess they’ve heard about the vote earlier and mobilized their forces ahead of time somehow.

A similar “vote” happened on the TV Guide website once. The poll was run to determine the most annoying Star Trek character, and early on Ensign “Wussley” Crusher had a good lead on the competition. That was until Wussley’s alter ego, popular blogger Wil Wheaton, asked his readers to stuff the ballot box. Funnily enough, both wilwheaton.net and tvguide.com have the same PageRank of 7, so he had more than enough readers to rig the vote. I don’t remember who won and I can’t really look it up because in its recent redesign TV Guide broke most of the old urls (one of the reasons why its PageRank is so low).

Anyway, I really wanted to talk about the top Modern Library novel, Ulysses by James Joyce. I must have started this book 3 times, only to get stuck a couple of pages into it. I’ll have another go at it sometime, but I am afraid I am not smart enough yet to tackle it.

One thing that leads me to believe that there might be a day when I’ll enjoy Ulysses is my growing appreciation of the Modernist movement. Even though the contents of the book elude my understanding at this moment, I really like the dustjacket created by E. McKnight Kauffer and book design by Ernst Reichl. Just because of the dustjacket design I paid $15 for this book many years ago, when I usually refused to pay more than a buck for a used book. The elegance of the form and color, the expressiveness of the simple type elements is lightyears beyond the current, and I guess what should be called “Postmodern,” cover.

The funny thing is that “Modernism” is not modern at all. We are talking about books, architecture and music that is at least 50, and some times almost 100 years old. What comes after Modernism? Postmodernism. Honest to God, it looks like our society is running out of naming ideas. What do you name a language that comes after B? C. And then? C++. What comes after Generation X? Generation Y. Then? Generation Z.

The latest poll is about Wesley Crusher.

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Web 1.0

I am not suffering from writer’s block. Oh no. I have many, many, many things I want to write about. There’s a couple of dozen back-burnered posts in my Writely account, many with photos already uploaded. It’s just that I’ve been busy…

I was chatting with Joe Grossberg recently, an he said that my excuses are so Web 1.0. What do I have to say to that?

In other news: the steady supply of links, which it seems to mostly be an aftershock of the BoingBoing link to my Starbucks Mermaid post, has lifted deadprogrammer.com pagerank to 6. I wonder if all of my hotlinked and uncredited images going to myspace.com count towards pagerank.

I’d like to thank you all for your past and future links, as well as submissions to digg, BoingBoing and other fine MLP sites.

I am probably going to disclose my secret (well, not so _particularly_ secret) identity on “about me” page. I am still hesitant, but I’ll probably do it anyway.

Also, my posting frequency will go up. I’ll try for at least 4 posts a week, maybe as many as 7. I’m workin’ on it.

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State of the Blog

As you might know, a PageRank reshuffle is happening, or already happened. The good news is that thanks to all the links from you, deadprogrammer.com ganed an increase of a point, from 5 to 6! Even my linkblog, which had no PageRank at all got a 5.

According to Feedburner statistics, my readership hovers at just under a thousand.

Bloglines seems to be the aggregator of choice for my readers.

Once again, thank you for reading and for all the links.

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It’s Almost Lunch!

Happy Friday, everyone.

Had a pretty good dream this morning. I was working on a project with . We were building a gigantic mecha robot. I was surprised with the efficiency of my work. I accomplished much more than I thought I would. My task was building a whole bunch of rack mounted compartments, including the main radio. The robot was about the size of the 5 story building I live in.

I guess this dream is pretty easy to interpret. First of all I am planning to rebuild all of my computers in inexpensive rack mount cases (these things sell for about $60-100 a pop on eBay). I’ll also probably get a cheap and slow, but sexy 1 unit rack mount computer for an mp3 file server, home automation and other always-on type services. They are also within a range of a few hundred dollars on eBay.

Second, I came up with an idea last night. There’s an application that I want to write. First I got to make sure nobody else has written it already. It’s gonna be extra awesome!

Now for a bunch of unrelated cool news:

1) Google started spidering livejournal and other blogs again! Sergey probably read my rant and repented. Yep, that’s what it must have been. Oh, and google’s new toolbar is so damn awesome. It even has a popup blocker. http://www.livejournal.com/users/deadprogrammer has pagerank of 4, but deadprogrammer.com – of 1. Link to me more, people.

2) Some Cubans tried to reach the US Junkyard Wars style, in a 1951 Chevy with pontoons and an engine driven prop. I can’t believe Coast Guard sent them back. That just sucks!

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Rumble, rumble, rumble. Honk! Honk!

Google’s 60+ (up from 50+) PHDs seem to be applying all of their energy into making search results suck more. From what I understand, the power of pagerank lies in harvesting links from pages. I wonder if there are any statistics, but I think that there is a decline in personal homepages. You know, the “Here’s is a picture of me, and here’s one of my cat. And these are my favorite links” kind. People who used to put those together are now blogging. So the fact that fewer people are linking other than in blogs could very well be the reason why pagerank is sucking more.

Cutting out blogs from search results also cuts out a lot of very good stuff. For instance, a search for “cray at chippewa falls friedlander” is not going to bring back a link to my article.

Why am I pissed? Well, it’s because I can’s seem to find an answer to the following question. Do military tanks have traffic horns? I also can’t find the specifications for surgical blue and green colors. This sucks. Somebody must have blogged about this.