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  • Michael Krakovskiy 8:09 pm on September 14, 2006 Permalink | Reply
    Tags: actual product, , , Artemy Lebedev, brilliant designer, , , , , electronic devices, electronic products, , Frog Design, golf driver, golf driver head, , , immaterial products, input device, , Latvia, , , , , , , , Mouse Driver, non-skid rubber, , online stores, Optimus Maximus keyboard, Optimus Mini Three, physical product, Pointing device, satellite offices, software preview, , , , , web design scene   

    Optimus Mini Three Full Review 

    I once read a book called “The Mouse Driver Chronicles: The True-Life Adventures of Two First-Time Entrepreneurs” about two guys who started their own company with an unorthodox business plan: making a real, physical product and selling it. This happened during the dot com era, when everyone was making money hand over fist with immaterial products: websites, content, synergy and such. At the very most, bits and bytes would overlap with physical world in online stores – you could order something online and get it delivered, but there were very few companies that produced an actual product. Well, there was one place that would send a real dog turd to a recipient of your choice, but they went under and I can’t even find their website. “Brick and Mortar,” a metaphor for physical world (as opposed to online) stores became a pejorative.

    So, these two guys embarked on creating a company with a single product: a mouse that is shaped like golf driver and selling it to big novelty stores and catalogs. Very not dot-com. Designing the product was easy: take a golf driver head, slap mouse buttons on it – there it is. Dealing with the manufacturer was a lot more difficult. These days most of electronic products are made in China, and flying there is pretty expensive. You have to deal with the language barrier, timezone shift, and cultural differences, while collaborating on making a physical product. A single miscommunication and a whole batch worth tens of thousands of dollars might be ruined.

    This is the reason why so many great product ideas go unrealized. A great example of that is SiliconFilm: a film roll-sized device that would convert your regular SLR into a digital one. Many people would want to buy one, but it’s been a stady winner of Wired’s vaporware awards.

    Mousedriver was a simple product: a stock mouse in a slightly different housing. When I’ve heard that Art. Lebedev studio was actually planning to make one an OLED custom input device, Optimus Mini Three, I had my doubts that it would ever become real, but plunked down 100 bucks (a special pre-order price, it’s $160 or so now) and was prepared to get my money back in a year or two. Instead, in less than half a year I got a parcel from Taiwan. Inside was a working Optimus Mini keyboard. A was dumbstruck.

    Now, Art. Lebedev Studio is a slightly more serious outfit than the mousedriver guys. It’s a large (about 150 people) design firm lead by a brilliant designer Artemy Lebedev. This guy:

    Artemy (aka Tema aka Art.) Lebedev is so notorious in Russian web design scene, that he goes by the moniker “Youknowwho.” The Studio is based in Moscow, with satellite offices in Latvia and Ukraine. Web design is their bread and butter, but lately they’ve been branching out into industrial design. Starting with a funky coffee mug called ColorShift Atmark, they’ve been steadily building their portfolio of actually manufactured objects.

    There are only two other design companies that excite me as much, IDEO and Frog Design. Lebedev Studio in my mind is destined to be as great as IDEO. One day I found out that my favorite toothpaste tube(Crest Neat Squeeze) and toothbrush (the “fat” Oral-B one) were both designed by IDEO, as well as many other wonderful things. Good design is very important to me, and Art. Lebedev Studio is finally starting to come out with things that I can buy.

    The concept design for a keyboard with buttons containing little OLED screens called Optimus recieved a lot press coverage. Lebedev would be crazy to attempt manufacturing something complicated like that, just as it would have been stupid to attempt to create Apollo spacecraft without building a Redstone rocket first. So Youknowwho decided to do a proof of concept – a three button OLED “keyboard” and called it Optimus Mini Three. As I mentioned before, mine arrived from Taiwan a short time ago.

    I opened the box, plugged in the USB cable, installed the software and was up and running in about a minute. USB devices are supposed to be plug and play, but can be very finicky – refuse to be recognized, fail to install drivers, etc. Wasn’t the case with OM3 – the usb communication code is rock solid.

    One thing you should know about the organic led screens is that they are extremely hard to photograph. They behave kind of like the old tv screens and computer monitors, having some sort of a refresh scan. Ideally, I would take pictures in a professional light tent with a camera on a tripod taking a lot of pictures with a slow shutter speed. I ended up taking a lot of pictures hand holding the camera with the exposure of 1/13th of a second. My lens has an anti-shake feature and I have very steady hands, but the pictures could be a touch sharper if I used a tripod. There are also problems with moire pattern that shows up in pictures, but is of course not visible to the human eye.

    Here I loaded some sample images from the web. They look very crisp live, but even with all the camera artifacts, they look passable photographed. The contrast and resolution is very impressive. Also, the plastic that covers the screens gives off very little glare and does not hold fingerprints well. The only thing that shows up is light-colored specks of dust. I did not even bother wiping down the buttons after pressing them for the most part.

    Here’s an example of the silly slot machine game that comes with the software.

    Here’s a closeup of a single button. There is a bit of an issue with the pixels right at the top and bottom: they are a bit off.

    The memory and processor resource tracking application shows a \little artifact: a small stripe of dead pixels. This seems to be a software issue though: these pixels work in other applets and images, and actually show up in the software preview. In resource monitor mode the software itself takes about 10% of processor time for itself. This can probably improved, but this is not much more than I would expect from any resource monitoring application. Overall the “configurator” software is in a pretty solid beta. It does not crash, but certain features need some work: the Windows Media Player widget keeps scrolling “Winamp” messages, time and weather widget does not change the weather and is hard to read, etc.

    I could not resist opening the this thing up. I pried up the non-skid rubber and found two screws. Mr. Lebedev has a habit of leaving funny notes in code comments of most of his websites. I was looking for a message, or the design team’s signature on the inside of the case (like with the original Apple Macintosh), but did not find anything.

    The keyboard is not completely silent – when in operation it generates a very faint buzzing sound and the buttons are slightly warm to the touch. I thought that there might a little fan inside, but did not find one.

    The keyboard looks like it’s made out of metal, but it’s actually very high quality plastic. To make it more hefty, the designers used two strips of metal as wedges that hold the pcb in place.

    I did not take apart the screen assembly, but unlike most electronic devices these days, the mini keyboard seems to have been designed with future service in mind. Replacing the screens is easily within the abilities of do-it-yourselfers. As you can see, the key mechanism is the soft, rather than clicky one. This is a matter of preference, of course, but a click, as a feedback mechanism would be nice.

    A lot of message board nerds cry – “unlike the full keyboard it’s useless!” The usefulness of mini three is in the software, of course. Even in it’s present state with one minute of spare time I came up with at least one cool use for it – a three webcam viewer. The picture is worse than the original, but the idea is that the left button shows Mount Fuji (at the moment under the veil of the night), the middle one – the Empire State Building and the right one – a live seahore webcam that lets me know what the weather is at my favorite fishing hole. I haven’t played with the SDK kit that is available yet, but it seems to be super nice. “What can I do with this?” – whine some on digg and reddit message boards. A hacker’s reaction would be different – “what can’t I do with this!”

    160 bucks seems like a lot of money for a three button keyboard. I’ll admit, it’s not for everyone. The thing is, people spend a lot more on stupid case modifications and other blinkenlghts. And this well-designed gem of an accessory would be the coolest thing as far as the eye can see in your personal hell of a cubefarm. It’s a little hackable art piece. Practical? Not very. Cool? You bet your squeedly-spootch. Is it a good deal? Well, a much lamer lcd display goes for 80 bucks. A very neat laser keyboard goes for 180. Shiny is expensive.

    I have one gripe with the design. The keyboard is made so that it will lie flat. I’d like to have a little wedge, so I’d be able to see it at an angle (I think I’ll make one myself). What I do like, is that the screens are easily rotatable in software, so you can just lay it vertically.

    Of course, it’s a bad idea to program Optimus Mini Three to trigger self destruct, as it’s not cat-proof. But I think I’ll program a cat toy sequence in it though. So far the plastic stood up very well to cat claws.

    For sticking with this lengthy and rambling post, I’ll let you take a little glimpse in my geeky life. Here’s a snapshot of a part of my table, including my fancy input accessories, for which, as you might have noticed, I have a bit of a weakness.

  • Michael Krakovskiy 12:16 pm on August 4, 2003 Permalink | Reply
    Tags: Aisle, demand product, Gondola, , , Loss Leader, motor oil, online stores, , Retail, , Sears Holdings Corporation, ,   

    I See a Gondola. Impulse Speed, Engsin. We Are Off to the Races! 

    News in photography from : How to take “Panasonic” pictures.

    From The drama with tandems, gondolas and POGs in Sears.

    Now, store display, design and marketing always fascinated me. So I did a bit of digging around:

    Apparently this is a gondola (the long shelves) with end caps :
    (from http://www.leggettsfg.com/)

    Tandems seem to be Sears specific type of shelving. I wonder, who invented gondola shelves and why made that person name them so.

    I found Glossary of Aftermarket Terms and dug this stuff up:

    SKU: Stock Keeping Unit. Refers to each single item carried by a retailer. Every color, style and item having its own vendor or vendee number has its own SKU.
    Keystone: A markup of 100% or more.
    Loss Leader: A high-demand product such as motor oil or spark plugs, sold at cost or below to draw customers into a store.
    Velocity Price: Pricing system based on relative movement within a product line (usually discounting faster moving items more deeply than slower movers).
    Ad Slicks: Black and white reproducible artwork used for packaging and advertising.

    When I was working on online stores, I once asked in a meeting what SKU stood for. Interestingly enough nobody knew the correct answer. I looked it up on the Net later.

    You know those strings of items that festoon the shelves that we now know are called gondolas?
    (image from http://www.hubert.com)

    Apparently those are called “impulse strips”. When will they come up with warp strips?

    Now, this is an interesting name for a suprmarket layout:
    (taken from http://www.discountshelving.com)
    (Illustration 1) Racetrack Layout
    Racetrack Layout consists of a main aisle that will lead customers from the front area, around the whole store, and leads them at the check out counter. It is designed for two-way traffic that directs customers to what they are looking for.

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