More Investment Strategery Talk With Deadprogrammer

Two years ago I wrote about my inept investments and got derisively laughed at by my longtime virtual friend Andrew. “He heh” – he went – “PALM, HAND. You should have tried FOOT and LEG”. Indeed , Foothill Independent Bank and Leggett Platt Inc performed better than Handspring and Palm Inc (they merged back together now).

After the Internet Bubble my investment strategy closely followed the baseline advice of “A Random Walk Down Wall Street“: I maxed out my 401K with a no load S&P500 equivalent index and the like. Later I scraped together the remnants from my old non-401K investment accounts, added some money and since I seem to always pick wrong body parts to invest in, asked smartass Andrew what to buy. His recommendations were AMLN and AMGN.

For the most of the next year Amylin Pharmaceuticals was not doing so hot most of the year, and I got to heckle Andrew, saying that even his stock mojo could not overcome my bad luck investment voodoo. Yesterday Amylin popped up 28% because “Phase II clinical trials for a sustained-release formulation of Byetta showed the drug, when taken at the highest dose, could help type 2 diabetics control their blood sugar levels while losing weight“.

Overall, I am up about 30-35% for the year. I never did buy that La Marzocco, settling for a very nice Reneka Techno. La Marzocco is old news anyway, these days the object of my desire is a Syneso Cyncra. If the things go this way further, maybe some day I’ll buy one.

Don’t even think about investing without reading “A Random Walk Down Wall Street”.

“Liar’s Poker” and “Ugly Americans” won’t teach you much about investment, but will teach you a lot about traders. Both are highly entertaining and very readable, real thrillers about BSDs. And there’s nothing “free” about them.

How the Starbucks Siren Became Less Naughty

[update] Starbucks logo changes again.

You are probably here because you looked closely at the Starbucks logo and were a little confused about what is depicted on it. Is it a mermaid? What are those things that she is holding up with her hands? Wasn’t the logo different before? What’s the history of it?

I asked those questions myself and did a little bit of digging. My research started with a book that I had, called A Dictionary of Symbols by J.E. Cirlot. In it there was a chapter about Sirens.

Basically, from what I gathered from different sources, including that book, there is a lot of confusion between the different mythological half-women. Typically they are called Sirens – both the half-bird/half-woman and the half-fish/half-woman varieties. The fish type are usually called Mermaids. Both types according to the ancient Greeks were in the business of seducing mariners with songs and promises of sex and then killing them, but Hans Christian Andersen and Disney mostly made everybody forget that.

The whole sex-symbol status of mermaids hinges on the question which part is “woman” – upper or lower. “The other type of mermaid” that hapless Fry was referring to would have problems attracting suitors, of course. And how do you do it with the normal type?

Wise mythologists came up with the answer, of course. And the answer is a two-tailed mermaid sometimes called a Melusine.

The book had an old engraving of a two-tailed mermaid. It reminded me of the Starbucks Siren, but back then I did not realize that the original Starbucks logo had a slightly altered version of that engraving in the original brown cigar band-shaped logo.

Notice that the graphic designer removed the belly button, the unattractive shading around the bulging tummy of the 15th century siren and merged the tail-legs to remove the suggestion of naughty bits. The logo Siren also smiles a little while its 15th century doppelganger is looking rather grim. Other than that it’s clear that this is exactly the image that he or she was using.

According to “[Starbucks] mark consists of the wording “Starbucks Coffee” in a circular seal with two stars, and the design of a siren (a two-tailed mermaid) wearing a crown”.

Here’s the “cigar band” logo from which I took the image above. The original hippie Starbucks owners did not sell espresso drinks, but mostly sold coffee beans, tea and spices. Today Starbucks sells liquor and ice cream, but no spices if you don’t count the cinnamon gum and the stuff on the condiment table.

The next, more familiar green iteration of the logo has a more attractive stylized siren. The chest is hidden, but the belly button is still there.

Here is the current logo. They cropped the siren image so that only a hint of the tails is visible. I asked hourly partners at Starbucks and friends, and none of them could figure out what those things to the side of Siren’s head were.

Lately I’ve stopped seeing pictures of the Siren on Starbucks mugs – they seem to favor just the word “Starbucks”. I also started seeing the new type of the siren as part of store decoration and on coffee packaging. She only has one tail. I guess the family-unfriendly image of a fish-woman spreading her tails is on its way out.

[update] Here’s a picture of the new siren:

The brown Siren logo can still be found on merchandize sold at the original Pike Place Market Starbucks in Seattle. The logo is altered though – instead of a “cigar band” design it uses just a circle logo. Cigar band logo mugs and coffee jars can still be found on eBay for upwards of $50 per mug and $200 per coffee jar. I am still looking for anything bearing an “Il Giornale” (a company founded byHoward Schultz that later ended up buying out Starbucks with the help of none other than Bill Gates Sr.) logo.

Dear Boing Boing readers – you might enjoy other sections of this blog such as Gastronomic Adventures and 100 Views of the Empire State Building.

I was alerted to another article that explores the Siren’s symbolism. I haven’t used it in my research, but it is very thorough.

[Update] The whole logo history is described pretty well in Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time. The book is full of other Starbucks trivia: if I remember correctly, it states that Howard Schultz is a close friend of Yanni.


I received some information from Doug Fast, the designer behind the green logo. He also graciously sent me some rare examples of the logo, for which I am extremely thankful.

“I am the guy who designed the green SBUX logo. The original brown SBUX logo was designed in 1971 by my employer before I started working for him in January 1974. ( I still work there as a designer) The design company was then called Heckler/ Bowker, here in Seattle. Bowker (the company copy writer) was one of the three original founders of SBUX and left Heckler/ Bowker in 1984 to take on SBUX full time. (there were 5-6 stores at that time) The other two founders were; Jerry Baldwin and Zev Siegal. Heckler/Bowker came up with the Starbucks name and Heckler came up with the first (brown) logo. The other name strongly suggested was Pequod, but lost out to Starbucks.

The original SBUX store was NOT in the Public Market or in the Arcade as people think. It was at the corner of Western Avenue & Virginia, just north, across the street from the Public Market at the foot of the steep hill going up to 1st Avenue, and opened it’s doors in March 1971. I have a photo of it and also a drawing of it that was on an SBUX Christmas card from 1977.

The first retail Starbucks coffee drink concept store was originally called Il Giornale, and located on 4th Avenue in downtown Seattle. There was only one of these stores ever. I designed the logo for that in 1985-86, plus the coffee bag packaging, and still have the stationary, bags, and cup designs in my sample file. Howard Schultz was still an employee of SBUX at that time, not the owner, as I’ve seen said in previous blog info. here.

The reason only ONE Il Giornale store ever existed was because of the purchase of SBUX by Howard and his investers, and because the SBUX name and logo had so much capital already, they changed Il Giornale back to SBUX and wanted a more reproducable SBUX design, to go national.

I did the green “full siren” logo with a stronger, simpler, read for reproduction. The SBUX type was HAND DRAWN and based on the typeface, Franklin Gothic (this was pre-computer, folks) and had to be drawn so it bent well, around the circle. We submitted the logo to Howard, one with a red color and one in a green color. He picked the green color option.

In 1992 we had to blow up the siren to eliminate the spread, so called suggestive tails, so that’s the version you see today.

I still have most of the original concept work for the creation of this logo in one of my big sketchbooks. To me at the time, it was just another logo job to do. Who would have thought I’d be sick of seeing it all over the place. It isn’t one of my best logos.”

Original stores from the old coffee bag:

The original “cigar band” logo:

Il Giornale logo:

Green “bellybutton” logo

One of the newer coffee bags that reimagines the siren:

New “cigar band” logo with covered up nipples and cleaner lines:

New plastic stirrer / plug in the shape of the siren:

Old logo at one of the first (from what I hear it’s not the “original” location) stores at the Pike Market in Seattle



Did reading this article inspire you to write a poem about Starbucks? You can use Rhymebuster, the algorithmic rap generator. Turns out a lot of things rhyme with Starbucks (other than sucks).

Amdahl : Business in the Front, Party in the Back

A few years ago I purchased a strange piece of computing history on eBay. Some guy in Canada was selling what he described as a “model” of an Amdahl processor. He did not include a picture with his listing, and because of that I was able to snap it up for about 30 wing-wangs.

When the package arrived, it turned out to be a real 42 (!) processor board from an old Amdahl mainframe that was “presented to T. Eaton Company for its purchase of Amdahl 5995-3550M processor in June 1992” as the plaque said. T. Eaton Company no longer exists, it was swallowed by Sears. Neither does Amdahl – it is a part of Fujitsu now.

The little cooling towers made it possible to air cool the chips.

The back of the board was very strange though. All the wiring seemed to be done “point-to-point” by hand. Overall, thinking about how many work-hours went into designing and making that board made me shudder.

[update] Thanks to the Boing Boing liks this seems to have become the second popular post on my site – first one being the Revelation post which gained popularity thanks to being the only google result for “omnioum finis imminet” for a while. I’ve got some great information from former Amdahl employees:

Tom: “
The item is an MCC (multi-chip carrier) from an Amdahl V8, V7 or V6. Many were plugged into either side of a large frame which connected the MCCs to each other and to power, the console, memory, and the IO cables.

The finned gizmos are cooling towers glued to the top of the individual chips. A plastic cover directed cool air over the towers and fans exhausted it out the top of the frame
hese were used in the 470 series computers. The follow on computer, the 580 used much larger boards about the size of a pizza box. They were inserted into a plenum (which became known as the pizza oven) with ZIF connectors on the side. They had black instead of gold cooling towers with more fins.

The board is circa 1980. The back wiring was done in Japan because they couldn’t find enough people in the US who could do it well. I believe the chips were laser bonded on the front with the hand wiring on the back. Note that the circut boards were multi-layer and the back wiring was only used where they couldn’t get enough paths from the circut boards and for engineering changes after production.

NoOneAtAll : “Amdahl used to give out dead hardware and out-of-date engineering samples to their sales guys made into lots of different things. I’ve seen coasters made out of unusable processors, an Amdahl sales binder made from a set of bad carrier boards, a couple of plaques like this one made from DOA MCC modules, pen holders made out of ribbon cable, etc.

An IBM reseller I worked at spent Amdahl’s entire corporate lifetime telling them no. By the time the sales guy gave up, pretty much everyone at the company had been hit up by the guy as a possible lead, and pound for pound there was more dead Amdahl hardware repackaged as kitsch on the desks in sales than we had actually moved in Amdahl equipment. “

[update] Two similar processors just came up on eBay. The picture quality is ghastly, but they seem like a bigger version of the one that I have, with even more complicated back wiring.

P.S. Don’t forget to take a look at the rest of my blog, or if you are interested in Amdahl, at the rest of my Amdahl-related posts.