Tag: Christmas

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Leading By Design: The Ikea Story

Based on exclusive interviews with the legendary founder of IKEA, Ingvar Kamprad, Leading by Design tells the inside story of Kamprad’s humble roots and of the visionary concepts and innovative strategies that turned a small, Swedish mail-order company into a worldwide commercial giant.

When in 1943 at age seventeen Ingvar Kamprad founded IKEA, he had no way of knowing that IKEA would come to represent dedication to quality, a distinct design style, and convenience to the harried modern consumer. Today, more than 195 million people worldwide frequent his 150 stores in thirty countries, and almost 100 million catalogs are printed each year.

As the grandson of German immigrants who went to Sweden in search of a better life, Ingvar Kamprad grew up on a farm in a rural village. But he was no farmer. Early in his life, he discovered his natural affinity for business. From cigarette lighters and fish to Christmas cards and pens, young Ingvar devoted himself to importing and selling anything he thought he could make a profit on. Furniture was just one item in a long and fairly undistinguished list’until, in an effort to best his main competitor, he took a chance on an armless nursing chair he called Ruth. It quickly sold out. Adding a coffee table and then a sofa bed and then a chandelier, Kamprad was astonished by how quickly the merchandise moved.

The rest is business history. In Leading by Design, Bertil Torekull, a well-known Swedish journalist, reveals the genius and the secrets behind IKEA’s extraordinary success. With candor and detail, he offers insights into Kamprad’s cutting-edge management strategies, his enthusiasm to embrace innovative methods (such as producing ready-to-assemble merchandise and using a car door factory to produce affordable products with universal appeal), and the tools he used to grow the IKEA brand into a veritable industry unto itself.

More than a standard business history Leading by Design captures the essence of Kamprad himself. It is a testament to the inspiration, the ideas, and the innovations that make a good business great.

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Hey Hey, Ho Ho. One Zero Zero One, Zero!

Unions in New York City are masters of psychological warfare. When they set up a giant blow-up rat (seasonally decked in Christmas tree lights) in front of your business and start singing union songs and chanting chants, well, it’s not a pleasant experience.

The chants are catchy. Here’s my favorite one:

We are the Union, we are the Union
Mighty, mighty Union – mighty mighty Union
Everywhere we go – everywhere we go,
People want to know – people want to know
Who we are – who we are
So we tell them – so we tell them

I culled this great quote from an article at Fastcompany.com:

“Twelve years ago, Mike O’Connor, owner of Big Sky Balloons & Searchlights in Plainfield, Illinois, created the first rat at the request of a union member in nearby Chicago. Said the union man of O’Connor’s first sketch: “It’s not mean enough.” O’Connor added bigger fangs and a pink belly with “festering nipples.” “I love it,” the man said. So did other unions. Today, Big Sky sells between 100 and 200 rats a year–even though it is a nonunion shop itself.”

Bigger fangs. Check.

“Festering nipples.” Check.

The rat is all over the city. Sean of Dust and Rust blog caught one in front of a Duane Reade.

If you decide to organize, I guess you can buy your own over here.

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I Dream of Xenu

Here’s the dream I had last night.

Scientologists asked me and my dad to help with a gigantic unfinished skyscraper that looked like a cross of the Ryugyong Hotel and the Hearst Tower. We tried to install some floor tiles somewhere close to the top, but could not locate the right equipment. My dad left, and I asked permission to look around and take some pictures (which I surprisingly got).

A helpful scientologist took me to one of the finished floors closer to the bottom and showed me a computer terminal that allowed you to do all your Christmas shopping without leaving the tower. I was very impressed with the user interface and the choice of products. The Church employs a huge amount of people, so it can buy in bulk; also many scientologists are computer programmers – my guide explained.

We wandered the halls for a little while, I played around with e-meters, and then my guide started digging up a floor in some hallway. He unearthed a body of a man dressed in superhero uniform of some kind, and proceeded to break off a toe from it. He explained that many people were buried in the floors of the tower, and that this in fact was the _original_ Xenu. My galactic-overlord-grave-robbing guide was planning to sell the toe to pay for auditing.

The whole thing ended badly – alarms sounded, I left, but did not rat out Xenu’s grave robber. Later, they accused me of stealing Xenu’s toe.

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How the Starbucks Siren Became Less Naughty

[update] Starbucks logo changes again.

You are probably here because you looked closely at the Starbucks logo and were a little confused about what is depicted on it. Is it a mermaid? What are those things that she is holding up with her hands? Wasn’t the logo different before? What’s the history of it?

I asked those questions myself and did a little bit of digging. My research started with a book that I had, called A Dictionary of Symbols by J.E. Cirlot. In it there was a chapter about Sirens.

Basically, from what I gathered from different sources, including that book, there is a lot of confusion between the different mythological half-women. Typically they are called Sirens – both the half-bird/half-woman and the half-fish/half-woman varieties. The fish type are usually called Mermaids. Both types according to the ancient Greeks were in the business of seducing mariners with songs and promises of sex and then killing them, but Hans Christian Andersen and Disney mostly made everybody forget that.

The whole sex-symbol status of mermaids hinges on the question which part is “woman” – upper or lower. “The other type of mermaid” that hapless Fry was referring to would have problems attracting suitors, of course. And how do you do it with the normal type?

Wise mythologists came up with the answer, of course. And the answer is a two-tailed mermaid sometimes called a Melusine.

The book had an old engraving of a two-tailed mermaid. It reminded me of the Starbucks Siren, but back then I did not realize that the original Starbucks logo had a slightly altered version of that engraving in the original brown cigar band-shaped logo.

Notice that the graphic designer removed the belly button, the unattractive shading around the bulging tummy of the 15th century siren and merged the tail-legs to remove the suggestion of naughty bits. The logo Siren also smiles a little while its 15th century doppelganger is looking rather grim. Other than that it’s clear that this is exactly the image that he or she was using.

According to uspto.gov “[Starbucks] mark consists of the wording “Starbucks Coffee” in a circular seal with two stars, and the design of a siren (a two-tailed mermaid) wearing a crown”.

Here’s the “cigar band” logo from which I took the image above. The original hippie Starbucks owners did not sell espresso drinks, but mostly sold coffee beans, tea and spices. Today Starbucks sells liquor and ice cream, but no spices if you don’t count the cinnamon gum and the stuff on the condiment table.

The next, more familiar green iteration of the logo has a more attractive stylized siren. The chest is hidden, but the belly button is still there.

Here is the current logo. They cropped the siren image so that only a hint of the tails is visible. I asked hourly partners at Starbucks and friends, and none of them could figure out what those things to the side of Siren’s head were.

Lately I’ve stopped seeing pictures of the Siren on Starbucks mugs – they seem to favor just the word “Starbucks”. I also started seeing the new type of the siren as part of store decoration and on coffee packaging. She only has one tail. I guess the family-unfriendly image of a fish-woman spreading her tails is on its way out.

[update] Here’s a picture of the new siren:

The brown Siren logo can still be found on merchandize sold at the original Pike Place Market Starbucks in Seattle. The logo is altered though – instead of a “cigar band” design it uses just a circle logo. Cigar band logo mugs and coffee jars can still be found on eBay for upwards of $50 per mug and $200 per coffee jar. I am still looking for anything bearing an “Il Giornale” (a company founded byHoward Schultz that later ended up buying out Starbucks with the help of none other than Bill Gates Sr.) logo.

[Update]
Dear Boing Boing readers – you might enjoy other sections of this blog such as Gastronomic Adventures and 100 Views of the Empire State Building.

[Update]
I was alerted to another article that explores the Siren’s symbolism. I haven’t used it in my research, but it is very thorough.

[Update] The whole logo history is described pretty well in Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time. The book is full of other Starbucks trivia: if I remember correctly, it states that Howard Schultz is a close friend of Yanni.

[Update]

I received some information from Doug Fast, the designer behind the green logo. He also graciously sent me some rare examples of the logo, for which I am extremely thankful.

“I am the guy who designed the green SBUX logo. The original brown SBUX logo was designed in 1971 by my employer before I started working for him in January 1974. ( I still work there as a designer) The design company was then called Heckler/ Bowker, here in Seattle. Bowker (the company copy writer) was one of the three original founders of SBUX and left Heckler/ Bowker in 1984 to take on SBUX full time. (there were 5-6 stores at that time) The other two founders were; Jerry Baldwin and Zev Siegal. Heckler/Bowker came up with the Starbucks name and Heckler came up with the first (brown) logo. The other name strongly suggested was Pequod, but lost out to Starbucks.

The original SBUX store was NOT in the Public Market or in the Arcade as people think. It was at the corner of Western Avenue & Virginia, just north, across the street from the Public Market at the foot of the steep hill going up to 1st Avenue, and opened it’s doors in March 1971. I have a photo of it and also a drawing of it that was on an SBUX Christmas card from 1977.

The first retail Starbucks coffee drink concept store was originally called Il Giornale, and located on 4th Avenue in downtown Seattle. There was only one of these stores ever. I designed the logo for that in 1985-86, plus the coffee bag packaging, and still have the stationary, bags, and cup designs in my sample file. Howard Schultz was still an employee of SBUX at that time, not the owner, as I’ve seen said in previous blog info. here.

The reason only ONE Il Giornale store ever existed was because of the purchase of SBUX by Howard and his investers, and because the SBUX name and logo had so much capital already, they changed Il Giornale back to SBUX and wanted a more reproducable SBUX design, to go national.

I did the green “full siren” logo with a stronger, simpler, read for reproduction. The SBUX type was HAND DRAWN and based on the typeface, Franklin Gothic (this was pre-computer, folks) and had to be drawn so it bent well, around the circle. We submitted the logo to Howard, one with a red color and one in a green color. He picked the green color option.

In 1992 we had to blow up the siren to eliminate the spread, so called suggestive tails, so that’s the version you see today.

I still have most of the original concept work for the creation of this logo in one of my big sketchbooks. To me at the time, it was just another logo job to do. Who would have thought I’d be sick of seeing it all over the place. It isn’t one of my best logos.”

Original stores from the old coffee bag:

The original “cigar band” logo:

Il Giornale logo:

Green “bellybutton” logo

One of the newer coffee bags that reimagines the siren:

New “cigar band” logo with covered up nipples and cleaner lines:

New plastic stirrer / plug in the shape of the siren:

Old logo at one of the first (from what I hear it’s not the “original” location) stores at the Pike Market in Seattle

original-starbucs-logo

starbucks-pike-market

Did reading this article inspire you to write a poem about Starbucks? You can use Rhymebuster, the algorithmic rap generator. Turns out a lot of things rhyme with Starbucks (other than sucks).


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A Jaunt To Boston

I dread the question “how was your weekend” because I usually spend my weekends not going anywhere. But this time I have enough to do a whole “how I spent my weekend” post as my wife dragged me to Boston. She wanted to see Russian bells at the Lowell House in Harvard as well as break the loosely stay at home cycle that I am so prone to.

We took a Fung Wah bus to Boston (“Licensed and permitted by Federal Highway Administration” and everything). Fung Wah is one of the companies that operates New York Chinatown to Boston Chinatown trips at cutthroat rates – about $15 each way. Somehow they took on Greyhound and seem to be winning – Greyhound was forced to bring its rates down from about $45 to $15. We took a Greyhound bus on the way back, and I’ve got to tell you that the Fung Wah experience was a bit better. They left on time, had little shopping bags to throw you garbage into, and most importantly did not play a stupid movie at full blast – I really did not need to have my mind raped by former Batman performing in 1998 Christmas horror flick Jack Frost. Next time I am taking Fung Wah again.

We were driven around Boston by and old friend of mine, had dinner in an Indian restaurant and later drinks at the top of the Prudential Tower. Top of the Hub is located on the 52nd floor of the tower and has views to die for.

I had some Old Potrero which (as I now know) was incorrectly billed as a Canadian whisky. Even though it’s made in San Francisco and not Canada according to Anchor Brewing website, it was very good and unlike any other whiskey or whisky that I ever had. I’ll have to get acquainted with real hoser stuff later.

Our hotel room purchased with hard earned Mariott Points&tm; had this outstanding view of the controversially named Leonard P. Zakim Bunker Hill Bridge

We visited the “Art Deco: 1910-1939” exhibit at the Museum of Fine Arts. There were two pieces that I really liked – a metal gate that was used as a door to an executive suite in the Chanin Building and a pottery vase. I tried to imagine what a regular employee would feel seeing that gate, with a design of cogs and wheels, coin stacks and lightning bolts so wild that it looked electrified. The vase had a design of spirals that looked like Cthulhu tentacles, actually shining with evil glow. Overall, for $20 the exhibition was too short and not that interesting.

The main purpose of our trip was a visit to the Lowell House Bells. As it turns out an amazing set of Russian bells from the Danilov Monastery was purchased from the Soviet government in 1920s by a diplomat and industrialist Charles Crane thus escaping smelting. Crane gave it as a gift to Harvard. The bells were installed and then tuned by Constantin Saradjeff, an eccentric Russian bell expert who reportedly had superhearing powers, being able to “identify by ear any one of 4,000 bells in Moscow”.

Harvard students organized a Society of Russian Bell Ringers and for 50 years have been trying to learn to play the bells and learn their history, passing everything learned onto the next generation. They practice for 15 minutes every Sunday and invite everyone to visit the bell tower, listen to and even play the bells.

There are 14 bells of small and medium size and two very big bells called “Sacred Oil” and “Pestilence, Famine and Despair”, which are played from a console that has pulls and pedals:

And then there’s an absolutely giant 26,700 lb “Mother Earth” bell that is played by standing inside and moving its 700 lb clapper by hand. It takes a few sways to actually ring it once.

I stood inside the bell when it was played, and it was an unforgettable experience. The reverberations would not stop for minutes. Some say that Russian bells have healing powers. I don’t know about that, but that ring of the Mother Earth bell must have had everything from infra to ultra sounds in it. My wife had a great time taking her turn playing the bells, and I kind of regret that I did not have the guts to try it. Next time I sure will, and advise that you do the same.

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RNC In NYC

Conventioneering Fingerlicans and protesting Tastycrats are out in full force, but so many New Yorkers got out of the city that the streets are almost empty (by New York standards of course). In honor of those who left the city the Empire State Building was yellow yesterday (despite the fact that the official website says that it’s in honor of US Open).

I’ve seen a lot of regular police officers and semi-military ones out before, but I haven’t seen such a concentration of police brass performing regular cop duties. There was a police lieutenant guarding the subway turnstiles, another lieutenant directing traffic and a captain guarding what looked like a normal transit bus with police “Christmas tree” on the roof filled with cages and lockers of assault rifles (and probably other stuff). They even posted a sergeant and a couple of cops to guard Victoria’s Secret (probably from Republicans who might want to find out what it is).

I took this picture because my wife was egging me on. Now she wants credit.

There was this cool bigbrothermobile driving around. Hey, it doesn’t matter if you are in a velo-rickshaw. You gotta get your 2 minutes of hate on.

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Disturbing Weekend Update With Deadprogrammer

The most useful thing I did this weekend was organizing my papers. It’s kind of like therapy for me. The amount of paper crap that accumulates on my desk is amazing. Junk mail, bills, magazines. Well, I’ll describe my organizational system for you. It consists of three stages.

1) Intake: basically heaps of paper on all flat and not flat surfaces in my apartment. Care must be taken to hide paper receipts from Tilde the cat, or she’ll file them in her stomach. Receipts are a delicacy for Tilde.

2) Stage one: a stack of three milk crates with folders inside. There are these special bound folders books that I bought at Staples that have partitions for various bills and documents. There is a special folder where I file stuff for the Tax Man throughout the year.

3) Stage three: big plastic boxes where I file away older stuff.

Among other things I found an old box that held Christmas cards and tip envelopes from my job as a doorman. Among them was a card from Professor Samuels. Disturbing, huh?

Also disturbing is the fact that I learned about the particular Staples where I usually go on office supply buying binges. In the past it used to be a Waldbaums supermarket that burned down in the seventies. 20 firefighters were standing on the roof dousing the fire when it collapsed. The ones that fell in the aisles mostly made it, but 6 that landed on the shelves (yes, yes, those gondola shelves) died (I don’t really understand why, but that’s what I’ve read in Bay News).

Disturbed enough? No? Well, I recently learned that Bryant Park used to be a cemetery. There.

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All I Really Want for Christmas is a Memex

I am finishing up “Bootstrapping: Douglas Engelbart, Coevolution, and the Origins of Personal Computing “. Next up are “The Dream Machine: J.C.R. Licklider and the Revolution That Made Computing Personal” and “Endless Frontier: Vannevar Bush, Engineer of the American Century”. I’ve read a good chunk of Ted Nelson’s “Literary Machines”. It’s difficult. Just like Nelson’s personality. I’ll write about all of that in a little while.

I can’t fricking believe how expensive “From Memex to Hypertext: Vannevar Bush and the Mind’s Machine” is. You know, overall, used books at Amazon got so expensive. I used to be able to find almost anything for a few bucks, but now people have snapped up all the cheap copies. The only advantage of buying used books there is that they will be shipped faster. This sucks. Where is Xanadu? Where is my Memex? Where is my flying car?

Speaking of expensive. I’ve finally broke down and purchased a Tablet PC. It’s an Acer TMC102Ti . I’ve got it for about $1700 at ecost.com, and it comes with a $100 rebate. I finally own a laptop! I’ll post a review soon.

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Kings Highway Mural

Here is the thing from Kings Highway station that I mentioned before

I searched on the Net a bit, and now I know what it’s called: “Kings Highway Hieroglyphics” by Rhoda Yohai Andors, installed in 1987.

I was reading “The Non-Designers Design Book” today. It had a relevant passage in the introduction:

Many years ago I received a tree identification book for Christmas. I was at my parents’ home, and after all the gifts had been opened I decided to go out and identify the trees in the neighborhood. Before I went out, I read through part of the book. The first tree in the book was the Joshua tree because it only took two clues to identify it. Now the Joshua tree is a really weird-looking tree and I looked at that picture and said to my- self “Oh, we don’t have that kind of tree in Northern California. That is a weird-looking tree. I would know if I saw that tree, and I’ve never seen one before.” So I took my book and went outside. My parents lived in a cul-de-sac of six homes. Four of those homes had Joshua trees in the front yard. I had lived in that house for thirteen years, and I had never seen a Joshua tree. I took a walk around the block, and there must have been a sale at the nursery when everyone was landscaping their new homes -at least 80 percent of the homes had Joshua trees in the front yards. And I had never seen one before! Once I was conscious of the tree, once I could name it, I saw it everywhere. Which is exactly my point. Once you can name something, you’re conscious of it. You have power over it. You own it. You’re in control.