Dead Programmer's Cafe

I See a Gondola. Impulse Speed, Engsin. We Are Off to the Races!

News in photography from : How to take “Panasonic” pictures.

From The drama with tandems, gondolas and POGs in Sears.

Now, store display, design and marketing always fascinated me. So I did a bit of digging around:

Apparently this is a gondola (the long shelves) with end caps :

Tandems seem to be Sears specific type of shelving. I wonder, who invented gondola shelves and why made that person name them so.

I found Glossary of Aftermarket Terms and dug this stuff up:

SKU: Stock Keeping Unit. Refers to each single item carried by a retailer. Every color, style and item having its own vendor or vendee number has its own SKU.
Keystone: A markup of 100% or more.
Loss Leader: A high-demand product such as motor oil or spark plugs, sold at cost or below to draw customers into a store.
Velocity Price: Pricing system based on relative movement within a product line (usually discounting faster moving items more deeply than slower movers).
Ad Slicks: Black and white reproducible artwork used for packaging and advertising.

When I was working on online stores, I once asked in a meeting what SKU stood for. Interestingly enough nobody knew the correct answer. I looked it up on the Net later.

You know those strings of items that festoon the shelves that we now know are called gondolas?
(image from

Apparently those are called “impulse strips”. When will they come up with warp strips?

Now, this is an interesting name for a suprmarket layout:
(taken from
(Illustration 1) Racetrack Layout
Racetrack Layout consists of a main aisle that will lead customers from the front area, around the whole store, and leads them at the check out counter. It is designed for two-way traffic that directs customers to what they are looking for.