Design Out of Reach

One of my favorite coffee shops, Joe The Art of Coffee, recently opened a new branch in an Alessi showroom at 130 Greene Street in Manhattan.

Alessi is one of those funny companies that sell expensive “design”. There are really three approaches to selling “design”. You can go the Ikea way: hire really good designers, mass-produce their designs, use cheap materials and sell them cheaply. On the other end of the spectrum is stuff like the concept pieces, like the magnetically floating bed that recently got all the gadget blogs very excited. The scale model will set you back over 100K euros, and the real one is so fricking impractical that it’s not even built. You can’t deny the coolness aspect though.

There’s the middle way that is tread by companies like Design Within Reach and Alessi. While a more proper description would be “Design Just Outside Most People’s Reach”, they do have a few items that are a relatively good value even for not particularly rich people like myself.

For instance, I really want an Alessi steam pitcher. But while a perfectly well made knockoff costs 35 bucks, a genuine item costs 114. Ouch. I have the knockoff, and it’s my favorite steam pitcher right now.

But when it comes to something that I use constantly, there’s really no alternative to getting the real thing. A Herman Miller Aeron chair is significantly better than most knockoffs that I’ve seen and usually sells only for 1/2 as much.

There’s another chair that I really want, the Eames “Time-Life Chair”. Manufactured and sold by Herman Miller, it was created for the lobby of the Time-Life building in Manhattan (where I used to frequently have lunch in the company cafeteria before they stopped letting in people from other Rockefeller Center buildings). The chair was made famous by Bobby Fisher who required it as one of his numerous conditions when he played in the world chess championship against Boris Spassky. These days it cost about $2,500 new (about $1000 for a vintage one on eBay). Back then it used to cost about 700 bucks, and made all the newspapers whine about Fisher’s expensive tastes. I really don’t see a reason why someone who earns his living while sitting down does not deserve an expensive chair. Dot com companies got a lot of flack for purchasing Aeron chairs – but those were probably the most prudent investments they’ve made. Putting computer programmers in cheap chairs will literally cripple them, while the chair’s resale value is still pretty good.

Eames Executive Chair made famous by Bobby Fisher / Time-Life Building

Another “high design” item that I really salivate over is the Bestlite lamp. Bestlite was made famous by Whinston Churchill who had one on his desk. While the price finally went down on the floor model from $748 to $349.95 at Levenger, it’s still out of reach for me.

Bestlite lamp

I see a lot of companies putting famous Barselona® chairs in their lobbies. These are pretty expensive at $3,499 a pop (a friend of mine slept on two of these during the big blackout of 03. Anyway, these chairs are classy, but are becoming a cliche. Wouldn’t a Frank Gheary living room set look much cooler? It’s also much cheaper – the sofa is “only” $1200.

But the item that really made me scratch my head is the Philippe Starck-designed fruit juicer sold by Alessi. It costs about 80 bucks. I really don’t know what to think here.

The juicer is definitely cool-looking and original (well, unless you count T4 Bacteriophage Virus, lunar lander and Spaceship Moya, etc) which resulted it being featured as a prop in several movies.

Interestingly enough, it usually ends up in the bedroom somehow. Here it is, masquarading as a lamp in the infamous puppet sex scene from Team America World Police:

Team America World Police Juicy Salif Lamp

I really don’t have 80 bucks to trow away on a Philippe Starck design, the question that bothers me is this: are all of those who say that the juicer is impractical right? From the looks of it, the juicer should work just fine and even be ergonomic. Also, is “Salif” even a word? And if so, what does it mean?

45 thoughts on “Design Out of Reach

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  44. Let me give you a hand with your questions about Juicy Salif.

    Juicy Salif is indeed very impractical to use due to its size and shape. It may look organic (specially squid-like) but it is not ergonomic at all. You need to apply considerable pressure to squeeze lemons which makes the whole thing topple. It also makes the lemon spit! And that without counting the many seeds you will have on your glass if you manage to get any juice!

    For a fuller account of its shortcomings, you can refer to Russo, B & de Moraes, A (2003) The Lack of Usability in Design Icons: An Affective Case Study About Juicy Salif. Proceedings of the 2003 International Conference on Designing Pleasurable Products and Interfaces, Pittsburgh, PA, USA, June 23-26, 2003. ACM 2003. pp. 146-147

    The second question is easier to answer, although I am not sure of the Phillip K. Dick reference, as I still haven’t found anyone who can name the book!

    I am quoting the wonderful paper on Starck’s creativity by Lloyd and Snelders, which I think you may be able to get online (Lloyd, P. and Snelders, D. (2003) What was Philippe Starck thinking of? Design Studies, Vol. 24 No. 3 May 2003)

    The name of the lemon squeezer, Juicy Salif, would appear to derive not from the name of a character in a Phillip K. Dick novel, as many of Starck’s other designs have, but from the French word for saliva, salive.
    Note 2, page 253

    I hope that clears some of your questions. Thanks for linking to me, by the way. I really enjoyed discovering your blog!

  45. Ha hah, that’s awesome. Thank you for letting me know. I really don’t know if the fact that it’s not very usable makes me want to buy one more or less :)