People who have chair lust, like me, sometimes have an even more irrational desire – to buy expensive table lamps. When Joel Spolsky visited me at work, i pointed out to him that everyone at my office had a four hundred dollar Artemide Tolomeo desk lamp. Joel, famous for his office architecture fetish, was not impressed — oh yeah, we have a whole bunch of them too at Fog Creek, — he said.

I noticed that the set designer of the hit show House, MD also has an obsession with lamps. Even more interestingly, I noticed that Dr House’s office has three very interesting lamps.

Lamp A is a paragon of British design, Bestlite, a lamp that I always wanted, and never bought because it’s crazy to spend that much money on a lamp. Designed by Robert Dudley Best and made famous by Winston Churchill, who had one in his office, it’s the Bentley of expensive designer lamps. It’s just crazy to spend over $600 on a lamp, innit?

Lamp B is the Artemide Tolomeo, a floor version of the lamp that I have at work. It’s a beautiful lamp that works very well. The desk version is about half the price of Bestlite, but it’s crazy to spend $300 on a lamp, right? Even if it’s designed by Michele De Lucchi and Giancarlo Fassina?

Lamp C appears all throughout Princeton-Plainsboro Teaching Hospital and gets the most screen time. It’s a 25 dollar Antifoni work lamp from Ikea, and the one that I have on my desk at home. Who designed it? I don’t know, it says “Ikea of Sweden”. What does Antifoni mean? According to Nordic Names, a website for translating crazy Ikea names like Bjöberg and Drömma, it means “antiphony“.

By the way, apparently Ikea founder Ingvar Kamprad has a Nazi past and chose to name all the furniture because SKUs were hard for him to keep track of due to his dyslexia. Also Gillis Lundgren, besides being famous for designing the Billy bookcase (I have 12 of these in my apartment) , actually invented the concept of flat pack furniture when he sawed off legs from a table that would not fit into a car.

Also on the subject of Ikea lamps:

I usually explain things this way: there are two classes of cameras — SLR and what used to be called “rangefinder“. SLRs range from bulky and heavy to galaxy sized black hole; from very expensive to small-Manhattan-studio-apartment-down-payment expensive. Rangefinders range from 007-spy-camera-sized to brick-sized; from very cheap to pretty damn expensive. The image quality on both types ranges from crappy to very good.

SLRs have one huge advantage: they look professional. And expensive. Two advantages. Well, actually while we are at it, there is a third advantage, and the only one that matters. Some SLRs come as a part of a camera system. A camera system is a collection of accessories that your camera can take. It includes lenses, flashes, extension rings, adapters, and other various obscure doodads like focusing screens and right angle viewfinders. Repeat with me – it’s not the camera body and the lens it comes with. It’s the System that matters.

When you are buying a non-system camera, you have to make a one piece investment as you won’t be able to upgrade it later. With system SLRs, your investment in lenses, flashes and other accessories is separate and much longer lasting than investment in the body of the camera. More than that, you’ll have a choice of several camera bodies at different price points. But the main thing is, you can have a lens and accessory collection and it will stay with you for many years.

In the olden days there were popular rangefinder systems and even TLR systems. Not anymore. But the main reason for rangefinder popularity still remains: they are smaller and easier to use than SLRs. A picture taken with a well-made rangefinder will be almost indistinguishable from that taken with a well-made SLR with a normal range lens (that is, not a macro or telephoto or something even more exotic). Rangefinders add something to photography that no SLR can add – spontaneity. To be able to whip a camera out of your shirt pocket and take a picture is priceless. 70% of photographic opportunities disappear in the time that it takes to take an SLR out of the bag.

I often try to steer people into buying a nice rangefinder because I know that they’ll take it with them more, take more pictures and enjoy it more. A camera that wants to stay at home is not of much use, unless, of course, like me, you are Ok with dragging a heavy bag with you everywhere.

If it’s the SLR that they want, I explain the choice even simpler. You have to buy into a major camera system, which these days means Canon or Nikon. Once you buy your camera and lenses, you are pretty much stuck with the system, unless you never buy any expensive lenses.

Canon and Nikon systems are pretty equivalent in quality and variety. They are both awesome. Generally Nikon stuff is heavier and sturdier, and also more expensive. Just about anybody finds that appealing. I find the relative heaviness a huge drawback. Picture quality at slow shutter speed is mainly limited by three factors: sensor quality, lens quality and camera shake. So, if you are not using a tripod for every shot, a heavy, although sturdy camera is a huge drawback – it will make your hands shake a lot more than a lighter one. For these two reasons I am, and always was a fan of Canon.

Most of the people I ever advised on purchasing a camera bought Nikons though. More than that, most of my friends and co-workers are Nikon owners already. As a rule of thumb, prosumers that I know like Nikons. In general, among professionals and amateurs, Canon and Nikon are represented equally, as far as I can tell.

I do have one observation that might raise a lot of controversy. I find, in my empirical observations, that Canon owners take and share way more pictures than Nikon owners. Nikons are usually found stashed away at home, while Canons are out there in the world, taking pictures. Since 2000, I took about 25K photos, and a I guess I am a typical Canon user. So is Travis Ruse, one of my favorite photobloggers. So is Tema Lebedev, my favorite travel blogger. What about you, Nikonophiles? Where are your pictures?

Philip Greenspun has a nice technical Canon vs Nikon comparison, as well as a good description of the Canon system, and one of Nikon.

I’ve added a camera-related poll.

My little Shuttle XPC computer gave up the ghost (the onboard SATA raid controller got really messed up). It took me a good while to frankenstein together a reasonable machine out of all the parts that were stashed away in my apartment, so I am a-computin’ again. I am researching a purchase of a high powered replacement, but meanwhile, let me share some technical tidbits that I’ve learned along the way.

First of all, it’s really easy to actually fry a floppy drive. Fried floppy drives look like they are working, but they don’t. And without a floppy drive you can’t install (or repair) Windows 2000 or XP on a SATA or IDE raid array. Even if your motherboard claims that it can boot from a USB floppy drive, it probably can’t. Well, at least mine can’t. The moral of the story is that doing away with legacy hardware such as a floppy is not a good idea.

Anyhoo, it’s a good idea to have separate two drive arrays: one for data and one for the system and programs (it’s a good practice to point data directories such as the desktop to the data array). The data array should run raid 1 (mirroring) – that way if one drive dies, you will still have another. You can periodically backup onto a third drive and hold it in a remote location. With 250 gig SATA drives costing about 100 bucks there is no reason not to do this.

The system drive should run raid 0 (striping). Striping actually significantly speeds the system up. You can also keep the system drive small, say about 40 gig – and back it up onto the data drive via Norton Ghost. It might be a good idea to splurge on real SCSI drives and a card. In fact, that’s what I’ll probably do for my new computer, as drives seem to be more of a speed bottleneck than RAM or processors.

SATA drives can be mounted externally: it’s called eSATA. If you have a small computer such as an XPC it’s a very good idea, as the drives become much easier to cool. I am probably going to jerry rig an eSATA enclosure out of an old computer case and some hotswap thingies, but they are also available from these guys.

I am a big fan of dual monitors – have two 17″ lcds. To run a dual monitor setup you need either two video cards or a “dualhead” video card. Well, I have a dualhead Matrox P750 (bought it because it has 2 dvi outputs), and boy does it suck. Driver installation is a nightmare – there are several versions of video card bios and and a multitude of driver versions. Most don’t work and crash Window. If you do get it to work, the stupid card can’t work well with low color/resolution settings: it shows lines and crazy patterns in bios screens. There’s a bios fix out, but it does not work. More than that, if you want to color match the monitors through a calibration cajigger, you can’t set up individual color profiles on the monitors. In short, I am much better off with two separate cards.

Ad:

Did you know that you can color calibrate your monitor with a nifty usb powered gadget so that your digital photos will stop looking like crap? I’ve used one for a while, and it rocks!

GRETAGMACBETH Eye-One Display 2 (This is the one that I have. People say that it’s a little bit better than the cheaper
ColorVision Spyder 2)

ColorVision Spyder 2

“In the middle of driving down the highway, Homer skids to a halt in front of a billboard.

Homer: [gasps] It must be the first of the month: new billboard day!
…
Homer: [reading] “This year, give her English muffins.” Whatever you say, Mr. Billboard! [skids off]
[stops suddenly at another billboard for barbeque sauce]
[cars collide behind him and explode]

Homer: [reading] “Best in the West.” Heh heh heh, that rhymes!
[looking at the next one] “Clown college”? You can’t eat that.

At the power plant, Homer piles his purchases (including MSG, “Best in the West”, and English muffins) at his work station. “Well, I got everything I was supposed to get. I’m not going to enroll in that clown college, though…that advertisement had absolutely no effect on me whatsoever. In his daydream, he imagines himself sleeping and dreaming of himself eating a sandwich. The billboard for the clown college batters its way into his thoughts. The Krustys on the billboard start dancing to circus music.”

Of course, Homer enrolls in the clown college. Having never enrolled in a clown college because an ad told us to, we all go on thinking: “advertisement had absolutely no effect on me whatsoever.” It can’t possibly be true: bajillion dollar industries, such as advertising don’t simply exist if they are not effective.

During the dot com bubble even large companies mostly failed to earn much from banner ads. Even the heaviest online ad campaigns did not seem very effective and suffered horrible clickthrogh rates. Online ad companies escalated the war for clickthroughs by inventing obnoxious popunder, popover and floater ads. The more the ad was like a flash-bang grenade mistakenly used by NYPD on an elderly woman, the better. For instance, many sites started using larger sizes of vertical banners known as “Skyscraper.” That was not enough though – extreme, flash-driven skyscraper ads with movies and sound, capable of crashing browsers and known as “Godzilla” and “Pagekiller” started to appear.

The founders of Google decided to address this issue, and as a result, made bazillions of dollars. As a former googler remembered:

” Besides, Larry and Sergey hated these kinds of advertising. In fact they hated most kinds of advertising as inefficient, dishonest and a total waste of people’s (meaning their) precious time.”

We all know that AdWords and AdSense, Google’s advertising programs managed to earn so much money through unobtrusive, mostly text ads. The winning strategy was “relevancy”. Google’s server would read in the page where the ad were to appear, and serve up a relevant ad.

For instance, after parsing pages on chupaqueso.com, a site dedicated to a cheese snack invented by web cartoonist Howard Tayler, in theory shows ads about cheese. And after reading about chupaqueso’s cheesy goodness, I might indeed be in the mood to buy some cheese online.

On the other hand, the AdSense algorithm is not too efficient. On some pages in the abovementioned site it serves ads like this:

Yes, indeed, amongst Howard Tayler’s readers there are a lot of computer geeks. I know I am not a typical web user, but I am a pretty typical web developer. And I have zero desire to “Boost XML app performance.” I also have all the “ODBC drivers” that I need.

Many of you, my readers, are bloggers or have regular web sites with AdSense ads. Look at them. How many you’d say are “inefficient, dishonest and a total waste of people’s … precious time”?

I say – about 99.5%. And clickthrough ratios are pretty horrible. People try to tweak them by playing around with ad types, look and feel, positioning and excluding advertisers, but it’s all rather ineffective.

Google’s ads only pay if people click on them. In the TV, billboard, magazine and the type of advertising that people tattoo on their bodies there’s no such things as clicks. You get paid depending on how many people see the ad. It works really well if you need to make people remember your company’s name or logo.

Side Note:
When I was little, in Odessa ( Ukraine, Not Texas) somebody scribbled in almost every public phone booth “[Some girl's full name] is a whore.” In a city of about a million people this worked like a charm. The mindshare that that advertisement delivered must have been off the charts.

These 99.5% of unclickable ads can be divided into two categories: a) ad campaigns that build brand’s awareness almost for free and b) those that indeed waste everyone’s time and money.

I don’t think I ever clicked on any Vonage ads, even though I’ve seen thousands of them. They worked without any clicks — if I did not also know that their customer service sucks and reliability is horrible, I’d have their VOIP service now.

The ads that nobody ever cares about still do get some clicks. When people come by a useful and interesting site, they tend to click on random ads so that the site owner would get some revenue. This is the untraceable portion of a much scarier phenomenon called click fraud. I am not even going to address this here.

In short, I feel that even though Google’s ads are a step in the right direction, AdSense sucks, especially for a blog with a smallish audience, such as mine. The useless, stupid ads that clog AdSense are a waste, even though they might generate a few “pity clicks.” Only half of my ad revenue for the site came from AdSense last year. The rest came from my experiment that I think will be of great interest to everyone.

My thinking went like this: I want to serve ads that are extremely relevant to my blog posts and interesting to my audience. Even more importantly, they must be selling something that I would be interested in. Ads I’d click on.

When you have limited advertising space, the problem with AdSense is that it often tries to sell things that your readers don’t want. What you want to do is advertise things that people aready want. As an example of such salesmanship, let me direct you to a post on the very popular waiterrant.net, where The Waiter describes selling dessert to calorie-conscious women:

“”Ladies,” I say sweetly, “We have some excellent desserts tonight.”

“Oh, nothing for me,” Bubbly Blonde replies.
“No dessert,” Severe Brunette says, holding up her hand.
“Me neither,” Lawyer Babe says firmly.

The fourth woman, a Soccer Mom type, looks at her companions and sighs. She wants dessert.

I see the longing for chocolate in Soccer Mom’s eyes. She’s my weak link. My in.

“Would anyone like some coffee?” I ask. Suggesting coffee is the first stage in selling dessert to calorie resistant ladies.”
…

“The ladies pay the bill, tip well, and leave. As I watch them go I think about how I got them to order dessert. To be a good salesman you have to have a seductive quality about you. Don’t believe me? Look at pharmaceutical reps.”

That’s what I want to do! This means that I need to find something that will be the equivalent of selling chocolate dessert to Soccer Mom types.

I believe that my 1000 readers are a lot like myself. And what do I spend a huge amount of money on every year? Books, movies, cds and gadgets. Also I purchase some rather esoteric items on eBay too, but the majority of my spending happens squarely at Amazon.com. My wishlist there is humongous, and in fact, I spent my advertising revenue there.

Luckily, Amazon has a pretty generous associate program. You can link to any of the products they sell and get a cut of the sale price, if the sale happens as a result of your clickthrough. In fact, you get a cut of the entire shopping cart amount (I am not sure, this could be only the items that were added after the click). In any case, it’s decent money, and most importantly, a great selection of new and even used items to sell.

What to sell, of course depends on your audience. I found some success selling items that tempt me. In fact, many times it’s the items that I am planning to buy or already bought.

In some cases, relevancy is important. My article with pictures from Fog Creek’s party sold 4 or 5 of Joel’s books. It was a combination of a very desirable in this particular audience product with a closely related article. Interestingly enough, I tried to sell the toy that you can see in the picture as well, but none sold. As I own both books and don’t own the toy, this seems logical.

I might have tried selling flat panel monitors and Aeron chars (WOW, Amazon sells them too! ) ,that make Joel’s office so nice (in fact, at home I have the same exact dual monitor setup, an Aeron chair and a window with a view, and I had id before Joel wrote about his bionic office). These are big ticket items though, and the likelihood of someone buying them on a whim is lower. But then again, so are rewards.

The relevancy does not matter as much as I thought, though. For instance, I advertised “Make” magazine subscriptions and Shure E2c headphones, and sold a few.

In fact, I think that the approach to selecting products should be somewhat similar to the one that Kevin Kelly uses for selecting items on his website Cool Tools:

“Cool tools really work. A cool tool can be any book, gadget, software, video, map, hardware, material, or website that is tried and true. I am chiefly interested in stuff that is extraordinary, better than similar products, little-known, and reliably useful for an individual or small group.”

In short, advertising video iPods is good, advertising “The world’s greatest 3D IM” is not!

Side Note:
My former co-worker won a $300 gift certificate for a certain gadget catalog in a contest. Now, he’s a guy who spends a lot of money on gadgets, like the uber geek that he is. I mean, he owns planetofthegeeks.com domain. But despite that, he had a lot of trouble picking something to spend $300 of free money on in that catalog! Not only was everything overpriced, but there were very few things he’d be interested in owning!

The great thing about selling items from Amazon is that you know that the prices there are very Wal-Mart-like, and most of your readers already shop there. Some people prefer not to patronize Amazon because of software patents or other issues, but there are “organic” alternatives, like for example Think Geek (in fact they sell through Amazon too).

The one gripe that I have with Amazon is the difficulty in creating the links. The tools that they provide want you to use iFrames to create image wrapped links, which of course do not work well in RSS Readers. This brings me to my final point, the specifics of blog advertisement.

A blog is a two-sided entity: it generates page views from people who don’t use RSS aggregators and those who come in from search engine referrals. And then there are the views from within RSS aggregators, in case you are serving up the entire text of the article in the feed. Some blogs don’t do this, serving up only the title or a title and a teaser. The thinking is, readers will click through to the page where they will see ads and thusly generate revenue. Some do this because they don’t serve ads and want to limit their traffic, and yet some do it because they use a default setting in their blogging software and don’t know better.

The great thing about my advertising scheme is that you can serve ads in-feed. A New York blog Gothamist, for example serves atrociously uninteresting ads that repeat. At some point they had a long run of a flashing ad for something that made me unsubscribe from the feed. If they started selling interesting items, they could greatly increase their advertising revenue.

Advertising my way does not detract from regular content and isn’t cheesy. It is clearly marked, unlike those fake editorials in magazines and newspapers. Advertisement can be entertaining in itself! Since the early years of Sears, Roebuck and Co. catalog, people look through catalogs like Levenger, Victoria’s Secret Penzeys Spices and Think Geek for fun! My wife has a lot of gardening catalogs that she looks through now and then. After finishing an interesting post, readers would not mind learning about an interesting gadget or book they might want. In fact, they might already be in the mood to buy it! There is no reason to serve partial RSS feeds with this type or advertising.

P.S. I turned off comments to this article because for some reason it attracts a ridiculous number of spam comments. If you would like to contact me, see about the author section. I also changed to a different way of displaying Amazon’s related items.

Some acronyms are meaningless by design and recursive to boot. GNU? GNU’s Not Unix!

Others seem like acronyms, but aren’t. I always thought that TWAIN stood for “Technology Without An Interesting Name”, but it turns out it originates from “The Ballad of East and West” – “and never the twain shall meet”. Sometimes when I try to reinstall my scanner for the hundred’s time it seems to be very appropriate.

Some apparently stood for something at some point in time, but then lost their meaning. People understood COM to stand for “Common Object Model”, then “Component Object Model” and now it stands for that old difficult technology that only Don Box used to completely understand. You need to use .NET instead, which is an acronym looking non-acronym which stands for whatever Microsoft wants it to stand for. Now Expect Trouble. Never Edit Text. Next Exciting Technology. What is the dot for? Come on, every developer knows that dots make your code more powerful.

An acronym that is often used in conversations about Microsoft is “FUD”. It always made me think of Elmer Fudd (because people using it often sounded like him), but it’s actually a term coined by a computing pioneer, Dr. Gene Amdahl.

It stands for “Fear, Uncertainty and Doubt” – tactics that IBM salesmen used against Dr. Amdahl’s company. Amdahl made mainframes that were fully compatible with IBM’s, but cheaper and faster. It’s easy to use FUD on managers that were in charge of purchasing those multimillion dollar big irons. “Nobody was ever fired for going with IBM”, right?

The sheer existence of Amdahl was a huge boon to mainframe purchasing customers. The rumor was that if you placed an Amdahl mug on your table, IBM salespeople were gonna give you million dollar discounts.

Let me present an artifact from my collection: the famous “Million Dollar Mug”:

One of the few top google results to “remote controlled antenna” is an entry at halfbakery.com – a site that either is ripping off or is being ripped off by Dilbert’s Lazy Entrepreneur.

What is really weird, is that absolutely independently of this find I recently had a conversation about halfbakery.com with the owner of http://www.dailyroutine.com whom I met at MS training in Atlanta last week.

That’s right. MINOX DD1 Diamond has 8 synthetic diamonds.

Mechanical watch manufacturers used to proudly advertise how many synthetic “jewels” were used in the watch mechanism. Then radio manufacturers used to brag about the number of transistors (sometimes even adding unnecessary transistors to the circuit). Now it is all about megahertz, megabytes and megapixels. Don’t you think it’s time to go back to jewels?

Yep, I purchased a top of the line Toto S300 Washlet (Jasmin). It looks kind of like that, except I have a different model toilet, different mosaic tile on the floor and walls and an orchid that I bought at the Rockefeller Center Orchid show instead of the vase with a lily. But the idea is the same.

Now, think about the question that Howard Stern’s co-host asked Dan Rather. “Do you check after you’re done wiping?” And how many times do you have to check before you are satisfied with results? Toto washlet seat does an amazingly good job of washing your ass. I mean, squeaky clean. Really.

Being top of the line, Jasmine seat comes with really amazing features. Believe it or not, it forces air through a deodorizing filter while you do your duty. And the dryer works much better than I expected. Yes, you have to wait a minute or two, so you should keep some toilet paper around if you need to dry yourself in a hurry.

The machine is so smart that it remembers when you usually use it and turns itself off to preserve energy during “off peak” hours. Still, even when it enters “sleep mode” water heats up instantly and is always at the temperature that you set it. Well, almost, maybe the first couple of seconds it’s a bit colder, but not freezing cold.

The remote control is very, very usable. I like how they hid rarely used buttons under the top cover. Cleaning is a snap.

The only thing that is not so cool is a big fat wire loop that you can’t see on the pictures on Toto’s website. It’s located on the right side of the seat and I got to tell you, it look like that wire on the side of Borg’s head.

I guess it’s there to remind us about the dark side of technology.