When you live and work in New York, you spend a huge amount of time on tv and movie sets. Most of the time the sets are abandoned by the shooting crews, but very frequently tv or movie magic is happening as you are walking by.

Why is New York so overrepresented on screen? Part of it is because it's New York. But it's also because the city government is also very friendly to the moving picture industry.

When I worked on a website for Kenneth Cole, I learned an interesting factoid: the real name of this fashion powerhouse is Kenneth Cole Productions. It turns out that in the early days they abused a perk that the city gives to movie people: ability to park their huge trailers in places where normally only city services vehicles can linger. Cole applied for a permit to shoot a movie called "The Birth of a Shoe Company", parked a huge truck in front of a hotel where a major shoe show was taking place, and proceeded to sell enough shoes while cameras were rolling (sometimes even with film) to start a company.

While watching a movie or a show set in New York I get a lot of "oh, hey it's" and a lot of "hmm, where's that?" moments. Sometimes a movie or a show becomes more memorable just because its locations are so familiar to me.

Let me give you some examples about how cinematically impregnated my environs are. Take, for instance 30 Rock. I spent 7 years working in two buildings that are behind 30 Rock, and every little thing in, under and over Rockefeller plaza is seared in my brain. Also, I have the same last name of one of the actors (is Jane Krakowski a relative? Probably not).

The 47-50th Street/Rockefeller Center subway station that I got out at almost every day for those 7 years (unless I missed a few stops while reading or sleeping) is the one featured in a key scene in Darren Aranofsky's "Pi". The Brighton Beach bus stop in "Requiem for a Dream" - one of my first American jobs was right there, handing out fliers for a gypsy psychic. One of the buildings where I worked, 1211 Avenue of the Americas was very subtly featured as Sideshow Bob's prisoner number in a Simpson's episode.

Sterling Cooper corporate headquarters are famously located at a non-existing 405 Madison Avenue. On the other hand 415 Madison Avenue is a very real building where my wife used to work.

When I go to and from work now, I pass a grating which John McClane ripped off in one of the Die Hard movies to jump on the top of a moving train. The building where I work? Well, it doubles as the Massive Dynamic headquarters on "Fringe". They do a lot of shooting at the floor where I work. You can see our big conference room called "Jail" in a number of commercials. You know, Doctor House, he's supposed to stay in New Jersey, but one time he slept on "my" couch at the office after shooting a commercial there. The butterflies of doom from Fringe also live in "Jail".

Ironically, the only famous person who went to my hight school is Larry David, the co-creator of a certain show about nothing set in New York, but shot in LA.

I am currently reading Douglas Coupland's latest book, "Jpod" and absolutely loving it. My favorite quote so far:

"Here's my theory about meetings and life: the three things you can't fake are erections, competence and creativity. That's why meetings become toxic--they put uncreative people in a situation in which they have to be something they can never be. And the more effort they put into concealing their inabilities, the more toxic the meeting becomes. One of the most common creativity-faking tactics is when somebody put their hands in the prayer position and conceals their mouth while they nod at you and say, "Hmmmmm. Interesting." If pressed, they'll add, "I'll have to get back to you on that." Then they don't say anything else".

By the way, according to his website, on 14th of June 2006 at 7 pm, Coupland is going to be at Barnes & Noble Union Square, apparently promoting "Jpod."

One of the running themes in the book is the never ending references to the Simpsons cartoons. By my estimation, probably good third of my posts have an Simpsons quote. And you know what, I feel rather pathetic while watching old episodes I stumble upon obscure references that are not even documented in very, very obsessive snpp.com.

Here are two latest ones that I found. I'll let you guess, and then announce the right answer. My hope is that some of you are at least as nerdy as I am for knowing this.

What is the significance of Bob Terwilliger's prisoner number, 1211 in episode [9F22] Cape Feare? (this one's is too easy for some of my friends :)

Answer: Newscorp headquarters are located at 1211 Avenue of the Americas

In episode 9F19 Krusty Gets Kancelled what is "Eastern Europe's favorite cat-and-mouse team" based on?

Answer: They are based on Kazimir Malevich-designed costumes for a futurist opera "Victory Over the Sun". This 1913 opera was written in Zaum, an artificial avant-garde language, similar to glossolalia or "speaking in tongues". And I thought that Malevich only drew black squares...